User Acquisition Manager / AppLab

📍 EU, Ukraine: remotely or from Kyiv office
🕒 Full time

About Spalah

Ukrainian venture builder that connects ambitious tech businesses with the international stage, fostering an ecosystem for rapid growth. We unite visionary founders and diverse talent to create companies that drive global progress.
Shortly: we launch startups in the AdTech and B2C subscription app sectors and scale them globally.

💫 Our AdTech direction is definitely one of the largest in Eastern Europe and has already
grown into an established holding.
💫 Our Mobile direction was launched less than a year ago and is already demonstrating consistent growth.

Our portfolio includes over 15 projects across AdTech and Mobile apps.
But while we’ve grown into a sizable company, we still preserve the energy and speed of a fast-paced, entrepreneurial environment.

👉 Here are a couple of our publications to help you better understand our approach and perspective.

We are on social media:
LinkedIn Instagram

We are now expanding our Mobile business direction - Applab.
The team is busy with testing ideas, building next-gen health, wellness & productivity apps for users worldwide to live better.

🏆 Take a look at some of the team`s recent wins:

• launched a web funnel and a mobile product from scratch in 2 weeks;
• reduced CAC by 50% by optimizing acquisition (Meta), creatives, and web funnels;
• scaled the product 3x within Q5.

And we have some serious milestones ahead.

👩‍💼 Meet your potential lead – Liza, CEO at AppLab Liza has 6+ years of experience in marketing/growth management. In less than a year with the team, she grew into a Head role and tested dozens of mobile product hypotheses, picking the most promising ones based on metrics. She has worked at leading mobile publishers previously, had a successful entrepreneurial background, and now drives the team’s performance at AppLab.

🎯 We are inviting you to join the team as a User Acquisition Manager and push high-performing creatives to the next level together.

What you will be doing:

• develop, launch, manage, and optimize advertising campaigns from scratch across multiple acquisition channels;
• analyze campaign performance, user behavior, funnel metrics, and LTV to make data-driven optimization decisions;
• collaborate with the Creative team to develop testing hypotheses, refine creative strategy, and improve campaign performance;
• monitor market trends, competitor activity, and platform updates to identify growth opportunities and improve acquisition strategies.
  
  

Your background:

• 2–3 years of hands-on experience in user acquisition, paid social advertising, and mobile app marketing;
• must-have: strong proficiency in Meta Ads Manager (Facebook Ads) or Google Ads;
• experience with AppLovin is a plus;
  
• strong understanding of key UA metrics, including CAC, CPC, CPL, CPI, ROAS, and conversion rates;
• strong knowledge of web-to-app acquisition strategies and web funnel optimization;
• proven ability to independently develop, manage, and optimize advertising campaigns and acquisition strategies; 
• proven track record of collaborating with Creative teams to improve creative performance through testing and data-driven insights; 
• English: Intermediate (B1).
  
  

What we offer you:

• flexibility and freedom: choose fully remote, hybrid, or office-based work yourself;
• strong team: work alongside some of the industry’s top talent;
• unlimited growth: grow in multiple directions, get freedom to launch your own product;
• career development: take courses, attend top-notch conferences, explore digital library for nonstop growth;
• health support: get medical insurance, paid vacation and sick leaves, and access to a corporate psychologist;
• fun and culture: enjoy off site parties, team-buildings, sport events, and corporate gifts.

Thanks for your time.