We are looking for an experienced Head of SSP to lead and scale the supply-side business of SmartyAds. This role will be responsible for developing our own SSP and third-party platforms monetization strategy, expanding high-quality publisher supply, and ensuring strong demand alignment across the programmatic ecosystem.
The ideal candidate combines deep expertise in SSP operations, Google MCM, publisher monetization, and programmatic integrations, along with strong commercial skills and ownership of P&L performance.
The Head of SSP will work closely with DSP, AdExchange, Product, and Operations teams to drive revenue growth, optimize inventory monetization, and expand supply partnerships across Web, Mobile, and especially CTV and Video (VAST) environments.
Responsibilities
- Develop and execute the strategic growth plan for the SmartyAds SSP and available third-party monetization platforms including Google MCM
- Own the P&L, ensuring sustainable revenue growth and margin optimization
- Lead publisher acquisition and monetization strategy, including high-value publisher partnerships
- Build and scale Google MCM partnerships, onboarding and managing child publishers
- Align own SSP inventory with demand-side needs, ensuring optimal fill rate, yield, and traffic quality
- Drive CTV and Video (VAST) supply expansion, focusing on premium inventory integrations
- Manage and expand third-party integrations, including Prebid.js header bidding connections with external DSPs and exchanges
- Oversee supply quality management, including traffic validation, fraud prevention, and compliance
- Define pricing strategy, floor management, and yield optimization frameworks
- Serve as the main escalation point for strategic publisher and supply partners
- Lead negotiations and recovery of critical supply integrations
- Collaborate with Product and Engineering teams on SSP roadmap improvements, integrations, and feature development
- Work closely with DSP teams to ensure supply-demand balance and maximize platform liquidity
- Track programmatic ecosystem trends, including new monetization opportunities, formats, and regulatory changes
- Represent the company at industry events, conferences, and partner meetings
- Provide regular performance reports and strategic insights to executive leadership
Hard Skills
- 3+ years of experience in AdTech / Programmatic Advertising, with strong SSP exposure
- Proven experience working with publisher monetization and supply acquisition
- Deep expertise in Google MCM (Multiple Customer Management) and publisher onboarding
- Strong understanding of SSP architecture, auction mechanics, and yield optimization
- Understanding of Video and CTV monetization, including VAST integrations
- Strong understanding of OpenRTB protocol and programmatic auction dynamics
- Experience working with publishers across Web and Mobile App environments
- Strong knowledge of traffic quality metrics, fraud prevention, and inventory validation
- Experience in P&L ownership and revenue management
- Experience working with BI tools, analytics platforms, and CRM systems
- Solid understanding of privacy regulations and frameworks (GDPR, TCF, GPP, COPPA, CCPA)
- Fluent English (spoken and written)
- Hands-on experience with Prebid.js integrations and header bidding ecosystems will be a plus
Soft Skills
- Strong commercial mindset and business development capability
- Strategic thinking with the ability to build scalable monetization strategies
- High level of ownership and accountability for revenue results
- Strong negotiation and relationship management skills
- Leadership ability to build and guide cross-functional teams
- Analytical mindset and data-driven decision making
- Ability to operate in a fast-paced programmatic ecosystem
- Excellent stakeholder management and communication skills
- Result-oriented with strong execution focus
- Ability to balance long-term growth strategy with immediate revenue goals
