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Role Overview:
We are looking for a results-driven Paid Ads Specialist to manage and optimize ad campaigns across platforms (Meta, Google, TikTok, etc.) with a strong focus on budget management, ROI, and performance tracking.
Key Responsibilities:
Plan, create, and optimize paid advertising campaigns across digital platforms.
Manage ad budgets effectively to maximize ROI.
Monitor and analyze campaign performance metrics.
A/B test creatives, copy, and targeting strategies.
Collaborate with the creative and marketing teams to align campaigns with business goals.
Provide detailed performance reports with actionable insights.
Requirements:
2+ years of experience in paid ads (Meta, Google Ads, TikTok, etc.).
Proven track record of managing ad budgets and hitting ROI targets.
Strong understanding of audience targeting, bidding strategies, and conversion tracking.
Proficiency with analytics tools (Google Analytics, Ads Manager, etc.).
Attention to detail and a data-driven mindset.
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