Lead Product Manager – Audience Strategy

Company Description

At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it's consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.

Job Description

We are seeking a Lead Product Manager to drive the zero-to-one development of our next-generation value-orchestration platform at the intersection of programmatic, audiences and AI.

In this role, you will lead a highly technical team dedicated to building the infrastructure that allows partners to strategically aggregate high-value digital assets, and pioneering the use of agentic, autonomous AI systems to optimize transactional efficiency at scale. Beyond product definition, you will be responsible for alignment across stakeholders and designing the phased go-to-market framework required to scale this 0-to-1 product.

Key Responsibilities

1. Strategic Product Vision

• Define the multi-year roadmap for a high growth 0-1 product high-growth focused on marketplace and audience intelligence.

• Identify and capitalize on macroeconomic and technical shifts (such as emerging AI frameworks and privacy-first data environments) to future-proof our platform.

2. Next-Gen Marketplace 

• Architect scalable solutions that enable internal and external partners to bundle, layer, and maximize the yield of complex data and digital assets.

• Build advanced tools for multi-signal filtering, identity mapping, and highly targeted distribution.

3. Autonomous Execution & Intelligence Loops

• Lead the product design for closed-loop, autonomous AI workflows that analyze performance signals, shift resources, and optimize transactional paths in real time.

• Partner with Data Science and Core Engineering to integrate large language models (LLMs) and decisioning guardrails into live, high-throughput environments.

4. Go-To-Market (GTM) & Commercialization

• Design and execute a phased commercialization strategy, transitioning the product from early alpha/pilot partners to broad market readiness.

• Define value propositions, feedback loops, and adoption metrics to ensure the product solves immediate market pain points at launch.

• Collaborate with product marketing, sales enablement, and commercial leads to define pricing frameworks and positioning.

5. Executive Stakeholder & Relationship Management

• Serve as the primary bridge between highly technical engineering teams and non-technical business leaders, synthesizing complex AI and infrastructure concepts into clear strategic updates.

• Manage expectations and drive alignment across cross-functional leadership, including Legal, Privacy, Sales, and Operations, to ensure compliance and organizational readiness.

Qualifications

What You Bring to the Table:

• High Agency: Demonstrated ability to maintain extreme ownership, navigating organizational ambiguity and technical roadblocks with a proactive, zero-to-one mindset that prioritizes delivery over permission.

• Experience: 6+ years of Product Management experience, with a proven track record in high-scale programmatic ecosystems, dual-sided digital marketplaces, or complex transactional platforms.

• Domain Expertise: Deep familiarity with programmatic supply/demand mechanics, data/inventory monetization strategy, and complex value-chain optimization.

• GTM & Stakeholder Mastery: Demonstrated success launching complex, technical products from scratch, managing alpha/beta programs, and driving alignment across executive-level stakeholders.

• AI/ML Fluency: Strong technical literacy in machine learning, algorithmic optimization, or agentic/autonomous workflows (AI agents, LLM orchestration, intelligent automation).

• Zero-to-One Experience: Proven ability to navigate ambiguity and build net-new products from concept to launch.

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Additional Information

Enabling your best to power a better media future.

Holistic Rewards: We are committed to an inclusive benefits package that supports our employees and their families. This includes comprehensive health and wellness plans, a 401(k) with a Nielsen company match, and a generous paid time off policy. Depending on the role, additional benefits may include a company-provided vehicle and/or discretionary incentive/bonus eligibility.

Compensation Transparency: The posted base salary range is a reasonable estimate that  may be adjusted based on the final work location of the selected employee. Individual pay within the range is determined by factors such as experience, training, geography, certifications, and business needs. Beyond base salary, this role may be eligible for bonuses, equity, or other incentives.

Nielsen makes hiring decisions without regard to disability status, protected veteran status, or membership in any other protected class.

Please be aware that job-seekers may be at risk of targeting by scammers seeking personal data or money. Nielsen recruiters will only contact you through official job boards, LinkedIn, or email with a nielsen.com domain. Be cautious of any outreach claiming to be from Nielsen via other messaging platforms or personal email addresses. Always verify that email communications come from an @nielsen.com address. If you're unsure about the authenticity of a job offer or communication, please contact Nielsen directly through our official website or verified social media channels.