Director of Performance Creative

About Sundays for Dogs

Sundays for Dogs is a founder-led brand reimagining pet food so dog owners can spend more quality time with their dogs—now and later. We make human-grade, air-dried food that supports long, healthy lives, and we're building a company that reflects how great teams should work: with low ego, high ownership, honest feedback, creative problem-solving, and a bias toward doing more with less.

Headquartered in Cleveland, Ohio, we're a distributed team of 60 full-time employees across the U.S. While we work remotely day-to-day, we gather quarterly in person because relationships matter. Our subscription-based DTC model is our foundation. We're entering an exciting growth stage—expanding our product assortment, driving innovation, and thoughtfully opening new channels. We're building to scale with intention, and we're just getting started.

About your team and position:

The Marketing team at Sundays blends artistic vision with strategic thinking to craft everything customers see. But this role isn't about one point of view — it's about building a system that produces hundreds of ideas at once and letting the data decide which ones win.

The Director of Performance Creative is a brand new role — the first of its kind at Sundays — built around three numbers: ad volume (scaling from roughly 20 to 1,000 net-new ads a month), ad quality (hook rate, CAC, and performance), and diversity (of format, source, and audience cohort). Reporting to the VP of Growth Marketing and sitting as a peer to the Director of Growth and the Creative Director, you'll act as executive producer for Sundays' creative engine: building the system, deciding which of the hundreds of incoming creatives earn a spot in Meta, and using performance data — not personal taste alone — to call winners and losers.

Your task is to build an engine that sources creative and concepts from multiple outlets — in-house strategists, influencers, and outside agencies — because getting real diversity of output requires real diversity of sources. Under you sits a team of full-stack creative strategists (each owns concept, shoot, and edit for their own ads) and a TikTok team building toward a large-scale ambassador network. If you love building systems, love data, and want to prove that volume and craft aren't opposites, this role was built for you.

Your day-to-day:

• Own the quarter's two most important numbers: ad volume and ad quality — plus diversity of format, source, and cohort.
• Act as executive producer: review the flow of incoming creative from strategists, influencers, and agencies, and decide what gets uploaded to Meta.
• Use performance data to separate winners from losers, and feed those learnings back into the system in real time.
• Hire and lead a team of full-stack creative strategists — each concepting, shooting, and editing their own ads.
• Build out a dedicated editing bench so editing never becomes the bottleneck on output.
• Launch and grow the TikTok Ambassador Program by year-end, including hiring a dedicated TikTok manager.
• Manage relationships with outside creative and influencer agencies as a bridge while the owned creator network scales — with the long-term goal of owning the network, not renting it.

What Success Looks Like:

• First 3 months: First full-stack creative strategists hired; volume, quality, and diversity scorecard in place; monthly ad output quickly climbing from baseline.
• Month 6: Dedicated TikTok manager and editing bench in place; TikTok Ambassador Program underway; monthly ad output scaling into the hundreds.
• Month 9: Full-stack strategist team at capacity across Cleveland, LA, and Austin; output approaching 1,000 net-new ads a month with clear CAC and hook rate reporting.
• Month 12: TikTok Ambassador Program at or near 2,000 creators; a decentralized creative system running smoothly across in-house strategists, influencers, and agency partners.

We'd love to hear from you if you have:

• 8+ years in high-volume creative production, performance creative, or content operations — bonus points if you've done it in DTC or subscription.
• Experience running a decentralized creative model: sourcing and managing output from multiple creators, freelancers, or agencies at once, rather than directing a single creative point of view.
• A track record of building and scaling high-throughput creative teams — ideally people who can concept, shoot, and edit their own work.
• Real fluency with performance data (hook rate, CAC, ad performance) and the ability to use it, not just gut instinct, to decide what gets made and what gets cut.
• Experience with TikTok creator or ambassador programs, and an understanding of what it takes to build an owned creator network rather than rent one through an agency.
• Comfort managing outside agency relationships as part of a broader in-house strategy.
• A genuine appetite for volume — this role is about generating hundreds of assets and letting data decide, not producing a handful of hero campaigns.