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The Marketing Manager is responsible for developing and executing integrated marketing strategies that drive student enrollment, strengthen brand awareness, and support NOLS' mission of Elevating the Leader in Everyone. This role combines strategic planning, campaign execution, performance analysis, and cross-functional collaboration to connect prospective students with transformational wilderness education experiences.
The ideal candidate is equal parts analytical thinker and storyteller—someone who enjoys using data to inform decisions while crafting compelling campaigns that inspire action. This position works closely with teams across the organization to deliver measurable marketing results and ensure a consistent, engaging brand experience.
Key Responsibilities
Own the relationship with the external advertising agency.
Monitor campaign performance using Google Analytics, Looker Studio and other reporting tools.
Analyze website traffic, conversion performance, and marketing KPIs to generate actionable insights alongside the agency.
Develop regular performance reports and recommend optimizations based on data.
Plan, execute, and optimize integrated marketing campaigns that support enrollment goals across multiple product lines.
Manage campaign timelines, budgets, deliverables, and reporting.
Partner with internal stakeholders to align marketing efforts with organizational priorities.
Identify opportunities to improve campaign performance and customer acquisition.
Support development of compelling marketing content across email, web, blog, social media, and paid campaigns.
Ensure messaging is aligned with the NOLS brand voice and strategic objectives.
Collaborate with internal subject matter experts to bring authentic stories to life.
Help maintain consistency across all customer touchpoints.
Manage website content updates and collaborate on improvements to user experience and conversion performance.
Ensure website content remains accurate, current, and optimized for prospective students.
Conduct market and competitive research to identify trends, audience needs, and enrollment opportunities.
Translate customer insights into marketing recommendations and campaign improvements.
Partner with Expeditions, Custom Education, Wilderness Medicine, Alumni Trips and Advancement to support organizational initiatives.
Coordinate marketing support for events, launches, and organizational priorities.
Represent the marketing team in cross-functional planning and project discussions.
What Success Looks Like in Your First 6 Months
Complete a NOLS course to gain firsthand experience with our educational philosophy and programs.
Become proficient in key marketing platforms, including Looker Studio, Google Analytics, and internal systems.
Build relationships with stakeholders across the organization.
Successfully manage ongoing marketing campaigns that support enrollment objectives.
Begin identifying opportunities to improve campaign performance through data and testing.
Deliver consistent reporting and insights to marketing leadership.
Recommend new ideas to improve enrollment, brand awareness, and customer engagement.
Develop confidence managing projects independently while collaborating across teams.
Become a trusted marketing partner for internal stakeholders.
Required Qualifications
Experience managing integrated marketing campaigns across multiple channels.
Experience using marketing analytics platforms such as Google Analytics or similar tools.
Strong written communication and storytelling skills.
Ability to analyze data and translate insights into actionable recommendations.
Excellent organizational and project management skills.
Ability to manage multiple priorities in a fast-paced environment.
Strong collaboration and relationship-building skills.
Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent professional experience.
Preferred Qualifications
Experience marketing education, outdoor recreation, nonprofit, or mission-driven organizations.
Experience with collaborating with external agencies and contractors.
Familiarity with SEO, content strategy, and conversion optimization.
Experience with Looker Studio or other business intelligence tools.
Passion for outdoor education, leadership development, or experiential learning.
When prompted to upload your resume, please submit one PDF document that includes both your resume and cover letter combined.
If you have any questions during the application process, please reach out to the NOLS People Team at peopleteam@nols.edu.
NOLS is a nonprofit global wilderness school that strives to be the leading source and teacher of wilderness skills and leadership that serve people and the environment. Our community—staff, students, trustees, and alumni—shares a commitment to wilderness, education, leadership, safety, community, and excellence.
We believe that anyone can be a leader; it is our role to provide the environment and training to help people discover their full potential. We do that in classrooms close to home and in remote wilderness areas around the world. We are an organization with heart, expertise, and wildness, and these qualities help us support powerful, authentic experiences.
We have locations in seven U.S. states, and six countries; and courses in all 50 U.S. states and over 10 countries.
We have fantastic employee discounts on top outdoor gear brands
We offer discounts on NOLS Courses for you and your family
All employees can benefit of free outdoor equipment rental" at our various locations
Insurance Coverage: Medical, dental, and vision benefits are available at a special NOLS rate to seasonal employees. Full-time employees are eligible for benefits package.
Wellness Time: Accrued leave that may be used for many HR-approved reasons throughout the season.
Employee Assistance Program: Access to counselors that are available 24/7 to assist employees with work-life balance concerns.
Please note in order to ensure pay transparency and pay equity the range posted is non-negotiable. If you are unwilling to accept an offer within the posted range, please review our other opportunities to see if one better aligns with your salary expectations.
NOLS currently can support remote employees with legal working rights in the following locations: Canada; India; Mexico; New Zealand; the US, states: Alaska, Arizona, California, Colorado, Connecticut, Idaho, Maine, Minnesota, Montana, New Mexico, New York, North Carolina, Oregon, Pennsylvania, Utah, Washington, and Wyoming.
A criminal background check is required from all NOLS employees.
NOLS participates in e-verify for U.S. employees, Certificado de Antecedentes for Chilean or Mexican employees, and other relevant employment verification systems based on location.
Current NOLS employees please note it is NOLS policy to conduct an internal reference check with People Team and/or your current supervisor as part of the reference check process. If you have any questions or concerns about this process please contact peopleteam@nols.edu.
NOLS does not discriminate on the basis of race, color, religion, national origin, sex, sexual orientation, gender identity, age, genetics information, disability unrelated to job or admission requirements, or status as a protected veteran. The school’s nondiscrimination policy applies to all phases of its employment process.
Reasonable accommodations may be requested for disability; limitations related to pregnancy, childbirth, or a related medical condition; religion; and domestic violence, sexual assault, stalking, or harassment by emailing peopleteam@nols.edu with your request.
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