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Senior Paid Media Specialist

Welocalize

Role overview

Qualifications

  • 1+ year of experience managing paid media campaigns
  • Comfortable with Google Ads, Microsoft Ads, Facebook Ads Manager, LinkedIn Ads
  • Basic understanding of Google Looker Studio, Google Tag Manager, and Google Analytics
  • Pass all relevant media certifications

Responsibilities

  • Deliver paid media tasks for Welocalize customers
  • Build, optimize, and report on campaign activity
  • Attend appropriate calls/meetings with customers
  • Identify opportunities for performance improvements

Key facts

Hard skills

Media Management Google Ads Bing Ads Facebook Advertising LinkedIn Recruiter Google Tag Manager Google Analytics

Other skills

  • Communication
  • Problem Solving
  • Relationship Building
  • Quality Assurance

About the company

Welocalize logo

Welocalize

Business Consulting & Services

For over 25 years, Welocalize has helped some of the world's largest organizations improve customer engagement through the power of localized content. Since our founding in 1997, we've been a leader in applying innovative technology and adopting AI to deliver the highest quality translations quickly, efficiently, and at scale. Our proven track record showcases tangible business outcomes, including higher marketing conversion rates, regulatory compliance, increased customer satisfaction and retention, intellectual property protection, higher adoption rates, and improved data with enhanced models. At the heart of our innovation is OPAL, our advanced Service Delivery Platform, ensuring every translation is fast, effortless, and impeccably accurate. This technology, combined with our extensive network of over 250,000 linguistic experts in more than 250 languages, allows us to deliver multilingual content transformation services that are unmatched in quality and relevance. Our global team of industry specialists is dedicated to enabling your teams to achieve global business outcomes. From translation and localization to NLP-enabled machine learning training data, and data annotation, we blend cutting-edge technology with human insight across every project.

Company details

Company typeLarge
IndustryBusiness Consulting & Services
Company size1001 - 5000

Links

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Job description

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Job Responsibilities:

A Senior Paid Media Specialist is responsible for the delivery of paid media tasks for Welocalize customers. Building their technical experience across all major paid media platforms, a Senior Paid Media squad member will carry out implementation, reporting, and measurement tasks. Senior Paid Media squad members are responsible for building, optimizing, and reporting on campaign activity for our customers, ensuring that campaigns deliver against objectives.
  • Building campaigns across multiple paid media platforms in conjunction with mid- and senior-level resources within the squad
  • Optimising paid media campaigns toward customer goals
  • Reporting on campaign results against customer goals on a weekly basis
  • Attend appropriate calls/meetings with customers
  • Begin to add value to the planning and delivery of paid media work by identifying opportunities for performance improvements
  • Carry out accurate implementation work as agreed with mid and senior team members
  • Able to confidently build campaigns across multiple paid media platforms
  • Understand standard best practice set-up requirements across multiple paid media platforms
  • Able to interpret data, comfortable with numbers and Excel
  • Basic understanding of Google Looker Studio, Google Tag Manager and Google Analytics
  • Pass all relevant media certifications

Additional Job Details:

  • Ideally, 1y+ of experience managing paid media campaigns
  • Comfortable with Google Ads/Microsoft Ads/Facebook Ads Manager/LinkedIn Ads
  • Comfortable with numbers and Excel

Skills and Knowledge

  • Looks to build relationships with internal and external stakeholders
  • Good written and verbal communication internally
  • Basic quality assurance of their own work
  • Can work logically through a problem specific to their job role

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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