Content & Social Media Lead

Key Responsibilities

Social Media Strategy & Planning

• Develop strategies, content pillars, and monthly frameworks aligned with business goals.
  

• Identify campaign opportunities and ensure platform-specific alignment.
  

Creative Direction

• Lead ideation, campaign concepts, and storytelling direction.
  

• Guide design team while maintaining a consistent brand voice.
  

Team Leadership

• Supervise and mentor Social Media and Content Executives.
  

• Review content calendars and ensure quality standards.
  

Performance Collaboration

• Align strategy with KPIs, review reports, and adjust based on insights.
  

Client Interaction

• Present strategies to clients and handle high-level feedback.
  

Requirements

Required Experience

• 4–6 years in social media management, preferably in an agency.
  

• Proven experience managing multiple client accounts and presenting strategies.
  

• Strong background in content strategy and campaign ideation.
  

• Experience with international/GCC clients preferred.
  

• Familiarity with paid social campaigns is a plus.
  

• Strategic thinker with the ability to translate business goals into content direction.
  

• Strong leadership, mentoring, and project management skills.
  

• Clear English communication; structured, organized, and deadline-oriented.
  

• Able to guide creative direction without micromanaging.
  

• Confident presenting ideas to clients and understands how content supports revenue and brand positioning.
  

• Comfortable working remotely and thinks in campaigns, not posts.
  

• Expertise in social media analytics and KPIs.
  

Key Performance Indicators (KPIs)

• Client strategy approval rate and satisfaction.
  

• Consistency and quality of monthly plans.
  

• Engagement and growth improvements.
  

• Reduced revision cycles through clear planning.
  

• Team development and quality control.
  

Benefits

What We Offer

• Remote work environment.
  

• Exposure to international clients.
  

• Clear growth path toward department leadership.
  

• Performance-driven culture with structured systems.
  

• Cross-functional collaboration across teams.