The Digital Marketing Specialist owns the day-to-day execution of digital marketing activity across all group brands. This is a hands-on, delivery-focused role — the emphasis is on getting campaigns built, published, monitored and reported on accurately and on time, rather than on setting high-level strategy (which sits with the owners).
You will be the person who turns marketing plans into live, well-run campaigns across social, search and email, keeping each brand's presence consistent, current and performing. The role suits someone who is highly organised, detail-obsessed, and comfortable working independently across multiple brands at once.
• Health Insurance/HMO
• Enjoy unlimited MadMax Coffee
• Diverse learning & growth opportunities
• Accessible Cloud HR platform (Sprout)
• Above standard leaves
Social media — organic
- Plan, schedule and publish organic content across Meta platforms (Facebook and Instagram) for each brand.
- Maintain content calendars and ensure each brand posts consistently and on-brand.
- Monitor and respond to comments and messages, escalating enquiries to the right brand or consultant.
- Keep brand profiles, bios, links and pinned content accurate and up to date.
Paid advertising
- Build, launch and manage paid campaigns on Meta (Facebook / Instagram Ads) and Google Ads.
- Set up audiences, budgets, ad sets and creatives according to campaign briefs.
- Monitor spend, pacing and performance daily; make optimisation adjustments and flag issues promptly.
- Ensure tracking, pixels/tags and conversion events are correctly implemented and firing.
Content and creative production
- Produce on-brand graphics, social tiles, stories and simple video/motion assets in Canva.
- Adapt creative and copy for different brands, formats and channels.
- Maintain brand consistency in tone, colour, logo usage and templates across all output.
Website management
- Update and maintain the group's brand websites in WordPress — pages, content, images, links, promotions and landing pages.
- Keep site content current, accurate and aligned with live campaigns.
- Make routine content and layout changes independently, and coordinate larger changes as needed.
CRM and data
- Maintain and use the group's CRM (HubSpot) to support marketing activity — lists, segmentation, contacts and campaign data.
- Keep marketing data clean, well organised and accurately recorded.
- Support email and lead-nurture activity through the CRM.
AI-assisted workflows
- Use AI tools — including Claude — to draft and refine copy, generate content variations, summarise reporting and speed up repetitive production tasks.
- Apply AI outputs with judgement, always reviewing and editing for accuracy, brand voice and factual correctness.
Reporting and analysis
- Pull, compile and interpret performance data across channels (Meta, Google, email, web analytics).
- Produce clear, regular reports for the owners showing spend, results and key metrics per brand.
- Highlight what's working, what isn't, and recommend practical adjustments.
Coordination and quality control
- Manage multiple brands' activity in parallel without cross-over errors.
- Meet publishing deadlines and campaign go-live dates reliably.
- Keep assets, logins, calendars and reporting well organised and accessible.
- Hands-on experience managing Meta (Facebook & Instagram) organic and paid campaigns using Ads Manager.
- Practical experience creating and managing Google Ads campaigns.
- Strong proficiency in Canva for creating graphics, social media assets, and simple video content.
- Experience updating and maintaining WordPress websites.
- Experience using a CRM, preferably HubSpot, for contact management, segmentation, and campaign support.
- Comfortable using AI tools (including Claude) to create content, improve workflows, and support reporting.
- Strong understanding of digital marketing channels and how they work together.
- Ability to analyze marketing performance and produce reports using analytics tools (Meta Insights, Google Analytics, Google Ads Reporting)
Core Tools:
- Meta Business Suite / Ads Manager
- Google Ads
- Canva
- WordPress
- HubSpot
- Claude (AI)
- Google Analytics & Meta Insights
- Email marketing platforms
- Marketing experience within the travel, tourism, hospitality, or lifestyle industries.
- Experience with email marketing platforms.
- Experience implementing Meta Pixel, Google Tags, and conversion tracking.
- Experience supporting or managing multiple brands or client accounts simultaneously.
