Veterinary Campaign Story Teller

Objective

Client is seeking an experienced veterinary-focused editorial writer to support its upcoming Lifesaver campaign. The writer will help transform medically complex animal toxicology cases into compelling, accurate stories that demonstrate the value of expert poison-control guidance and resonate primarily with veterinary professionals while remaining accessible to pet parents.

The ideal writer will combine strong veterinary-industry knowledge with editorial storytelling skills, helping guide interviews, uncover the full narrative behind each case, and translate clinical information into engaging, human-centered stories.

Profile Overview

Client is an animal poison control center that has served pet owners and veterinary professionals for more than 20 years. Its 24/7 service gives veterinary clinics and pet parents access to specialized toxicology expertise and guidance when responding to potential poison exposures.

For the Lifesaver campaign, the client plans to publish six editorial case stories per year—approximately one every other month. Each piece will provide a deep dive into a medically complex case with a positive outcome, drawing insights from the veterinarian involved at the treating clinic as well as the client's veterinary experts.

Because the primary audience is veterinary professionals, the writer should understand what veterinary professionals want to know, be comfortable working with clinical subject matter, and be able to write with a credible veterinary-informed voice. At the same time, stories should remain understandable and valuable to pet parents.

Scope

• Approximately 5 hours per week / 22 hours per month
• Long-term engagement supporting an annual campaign
• Preparation beginning in 2026, ahead of the January 2027 campaign launch
• Six primary editorial stories per year
• Time may include interviews, meetings, research, drafting, revisions, and story development
• Potential opportunities to advise on content distribution and media outreach strategy
• Collaboration with the client's internal team and veterinary experts

Responsibilities

• Develop approximately six in-depth veterinary case stories per year for publication on the client's website.
• Participate in and help guide interviews with treating veterinarians and other relevant stakeholders.
• Develop thoughtful editorial questions that complement the medical questions asked by client's veterinary experts.
• Identify the strongest narrative elements of each case, including what happened, clinical complexities, interventions, expert guidance, and outcomes.
• Translate complex veterinary toxicology information into accurate, compelling, and approachable editorial content.
• Write primarily for an audience of veterinary professionals while ensuring stories remain useful and understandable to pet parents.
• Capture the value the client provides to veterinary teams through specialized toxicology expertise and consultation.
• Conduct any additional research needed to develop accurate and complete stories.
• Incorporate feedback from veterinary subject matter experts and internal stakeholders during revisions.
• Participate in regular status meetings as needed.
• Potentially provide recommendations for distributing and promoting stories through owned channels and other appropriate media opportunities.

Skills and Qualifications

• Demonstrated experience writing about veterinary medicine, animal health, pet health, or closely related clinical topics.
• Strong understanding of veterinary professionals as an audience, including the information and level of detail most valuable to them.
• Ability to understand and accurately communicate medically complex veterinary information.
• Excellent editorial storytelling and long-form writing skills.
• Experience interviewing veterinarians, clinicians, subject matter experts, or other technical professionals.
• Ability to develop interview questions that uncover both clinical context and compelling narrative details.
• Strong research, fact-checking, and synthesis skills.
• Ability to balance professional veterinary terminology with accessibility for non-clinical readers.
• Comfortable collaborating closely with veterinary experts and incorporating technical feedback.
• Experience writing case studies, clinical stories, editorial features, or similar narrative content is strongly preferred.
• Veterinary, pet health, pet nutrition, pet first aid, animal health, or related credentials are advantageous but not strictly required when supported by substantial relevant writing experience.
• Relevant veterinary or pet-health bylines and portfolio samples are highly desirable.
• Strong communication skills and ability to operate as an extension of the client's team.
• A human-first approach to writing is strongly preferred. The client values the human expertise behind its content and does not want AI-generated writing to replace the writer's original reporting, judgment, or storytelling.

About Client

Client is a 24/7 animal poison control center that has been serving pet parents and veterinary professionals for more than 20 years. Its team provides specialized toxicology expertise to help callers understand appropriate next steps when pets experience potential poison exposures.

Through its upcoming Lifesaver campaign, the client aims to bring real-world cases to life and demonstrate how collaboration between veterinary professionals and specialized toxicology experts can contribute to successful outcomes.