APAC Consumer Apps, Product Marketing Specialist

Role: APAC Consumer Apps, Product Marketing Specialist 

Location: Bengaluru, India 

Work timings: 7:00am to 4:00pm 

About the role: 

As a Product Marketing Specialist, you'll lead product launch marketing for our Technology client, ensuring go-to-market success. You'll define the product's voice and build a loyal following, collaborating with a wide range of teams. 
 
On the regional team, you'll coordinate product launch roadmap and related processes, and execute multi-channel strategies to drive visibility of launches with our key audiences. Your expertise in crafting a compelling GTM strategy and impactful content will be critical. You'll identify the most effective channels and drive integrated marketing efforts to fuel product growth and success. 

What you will be doing:  

• Own the end-to-end launch process, collaborating with cross-functional teams to understand product roadmap and launch strategy for APAC markets. 
• Directs the end-to-end execution of regional Go-To-Market (GTM) creative strategies. This involves synchronizing product launch GTM across diverse markets including India, Japan, Korea, and SE Asia to ensure a unified brand voice. Oversees the creation of storyboards and static/video assets for product launches and social campaigns 
• Establish efficient GTM operations to enable rapid product launches, while navigating a complex matrix of internal stakeholders (Regional Marketing, Legal, Product) and external partners. 
• Manage launch timelines, track progress, and coordinate with country and cross-functional teams to ensure successful execution. 
• Conduct and coordinate rigorous pre-launch scaled testing and channel feedback to product and engineering teams. 
• Contribute to content creation for targeted outreach initiatives, driving product usage and awareness in alignment with regional goals.

What you need to be great in this role: 

• Passionate about AI, with strong understanding of industry trends, Google’s and competitors’ products and position in the industry  
• Ability to manage ambiguity and constant change 
• Attention to detail and accuracy 
• Excellent project management skills 
• Strong communication skills, ability to create clarity amidst uncertainty and provide detailed, clear instructions to local teams and agencies 
• Proven track record of success in delivering projects on time and within budget 
• Knowledge of localization and translation processes 
• Experience with go-to-market planning and execution 
• Strong problem-solving skills 
• Passion for and inquisitive about AI and new technologies 
• Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical. 

Req ID: 18508

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