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Director of Sales

Role overview

Qualifications

  • 2–4 years of experience as a Director of Sales or Associate Director of Sales, preferably within a luxury resort
  • Experience within a luxury hospitality environment
  • Proven ability to lead, motivate, and develop a tenured team
  • Bachelor’s degree in Business Administration, Hospitality Management, Marketing, or a related field

Responsibilities

  • Lead and oversee all sales activities for the resort, driving profitable revenue across all business segments
  • Lead, coach, and inspire a high-performing sales team, ensuring individual and collective performance
  • Partner closely with Revenue Management and the Commercial Director to align sales strategies with market conditions
  • Build and maintain meaningful relationships with key clients and stakeholders, leading strategic negotiations

Key facts

Other skills

  • Team Leadership
  • Forecasting
  • Business Acumen
  • Sales Acumen
  • Negotiation
  • Executive Presence
  • Collaboration
  • Communication
  • Teamwork
  • Problem Solving

About the company

Four Seasons Hotels and Resorts logo

Four Seasons Hotels and Resorts

Hotels & Lodging

Four Seasons Hotels and Resorts opened its first hotel in 1961, and since that time has been dedicated to perfecting the travel experience through continual innovation and the highest standards of hospitality. Currently operating more than 120 hotels and resorts, and more than 50 residential properties in major city centers and resort destinations in 47 countries, and with more than 50 projects under planning or development, Four Seasons consistently ranks among the world's best hotels and most prestigious brands in reader polls, traveler reviews and industry awards. To learn more about our career opportunities, visit fourseasons.com/careers.For more information and reservations, visit fourseasons.com. For the latest news, visit press.fourseasons.com and follow @FourSeasonsPR on Twitter.

Company details

Company typeXLarge
IndustryHotels & Lodging
Company size10001

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Job description

About Four Seasons:

Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture.         

At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.

About the location:

About The Job

About Four Seasons
Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture.

At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.


Our Brand Promise
At Four Seasons, Life is richer when we truly connect to the people and world around us. Whether you work, stay, live or discover with us, our purpose is to create impressions that will last a lifetime.

Our Promise To You
To create a culture and a work ethic based on the Golden Rule, giving our people a framework to pursue a superior international service culture.

What Makes Us Unique
Find Your “Pura Vida,” where adventure and relaxation meet.  An unspoiled world of eco-luxury welcomes each guest to Latin America’s ultimate coastal retreat on Peninsula Papagayo, Costa Rica, offering unparalleled access to nature, adventure and relaxation. As Latin America's most exclusive resort with ten consecutive years of Forbes Travel Guide Five-Stars, Four Seasons Resort Peninsula Papagayo, Costa Rica is the utmost five-star resort in Costa Rica for adventure travelers, wellness seekers, culinary explorers and cultural globetrotters. With customized itineraries for multi-generational families, couples and friends alike, we can’t wait for you to experience “Pura Vida” at Peninsula Papagayo. 

About The Role
The Director of Sales is a senior commercial leadership role responsible for driving total resort revenue through strategic oversight of the Leisure and Group sales segments. This role is ideal for an accomplished, commercially minded sales leader with prior Director of Sales or Associate Director of Sales experience, preferably within a luxury resort environment. The successful candidate will bring a sophisticated understanding of luxury sales strategy, revenue optimization, team leadership, and client relationship management, with the ability to operate confidently in a complex and highly competitive Resort market.

As a key member of the Commercial leadership team, the Director of Sales will partner closely with the Commercial Director, Revenue Management, Marketing, Conference Services, and Operations to ensure all sales efforts are aligned with the resort’s broader business objectives. This individual will be responsible for leading a seasoned and tenured sales team, providing strategic direction, coaching, accountability, and inspiration to drive both individual and collective performance. The role requires a polished, proactive, and results-oriented leader who can balance long-term strategic planning with daily execution, while representing the Four Seasons brand with excellence, credibility, and commercial discipline.

Key Responsibilities
Sales Leadership & Commercial Strategy: Lead and oversee all sales activities for the resort, ensuring strategies are focused on driving profitable revenue across all business segments. Translate the resort’s commercial priorities into clear, actionable sales plans that maximize Leisure, Residential, Group and high-value account opportunities.

Team Leadership & Development: Lead, coach, and inspire a tenured, high-performing sales team. Provide clear direction, performance accountability, mentorship, and ongoing development to ensure each team member is achieving individual goals while contributing to the broader commercial success of the resort.

Revenue Optimization
Partner closely with Revenue Management and the Commercial Director to align sales strategies with demand patterns, pricing opportunities, market conditions, and total resort revenue objectives. Ensure group and account strategies are thoughtfully balanced with transient demand to maximize overall profitability.

Market Leadership & Business Development
Actively identify and pursue new business opportunities while protecting and growing existing key accounts. Maintain a strong presence in the luxury hospitality leisure and group markets, ensuring the Resort remains top of mind with clients, agencies, partners, and industry influencers.

Client Relationship Management
Build and maintain meaningful relationships with key clients and stakeholders. Lead strategic negotiations with confidence and sophistication, balancing client needs with the resort’s revenue goals, brand standards, and long-term positioning.

Forecasting, Reporting & Performance Management
Oversee sales forecasting, production tracking, pace analysis, and performance reporting. Provide thoughtful insights and recommendations to the Commercial Director and resort leadership team, ensuring sales activity is aligned with forecast, budget, and market opportunities.

Annual Planning & Goal Setting
Support the development of the annual Commercial Plan, including segment strategies, account deployment, sales goals, incentive structures, and key action plans. Ensure goals are clearly communicated, understood, and executed across the sales team.

Cross-Functional Collaboration
Partner effectively with Marketing, Revenue Management, Catering, Conference Services, Rooms, Food & Beverage, and Operations to ensure a seamless approach to business generation, conversion, and execution. Serve as a strong internal advocate for both the client experience and the resort’s commercial priorities.

Operational Excellence
Oversee the daily rhythm of the sales department, including team meetings, deployment, account reviews, site experiences, client engagement, and follow-up standards. Ensure the sales team operates with structure, urgency, professionalism, and brand-level excellence.

Qualifications
Ideal candidate will have 2–4 years of experience as a Director of Sales or Associate Director of Sales, preferably within a luxury resort, resort, or complex urban market. Prior experience leading an established sales team is strongly preferred.

Luxury Hospitality Background
Experience within a luxury hospitality environment is highly preferred, with a strong understanding of elevated client expectations, brand positioning, high-touch relationship management, and premium market dynamics.

Leadership
Proven ability to lead, motivate, and develop a tenured team in a high-performance environment. Must be confident managing experienced sellers, setting clear expectations, driving accountability, and creating a culture of collaboration and results.

Commercial Acumen
Strong understanding of sales strategy, revenue management, market segmentation, pricing, forecasting, and business mix optimization. Ability to connect sales activity directly to overall resort performance and profitability.

Sales Expertise
Demonstrated success in account management, prospecting, negotiation, business development, and closing high-value opportunities. Strong knowledge of leisure, group, residential and luxury market segments is preferred.

Executive Presence
Polished communication style with the ability to represent the resort and the Four Seasons brand confidently with clients, ownership, senior leaders, and internal stakeholders.

Results Orientation
Highly proactive, competitive, and solution-focused, with the ability to adjust strategies based on market conditions, performance data, and changing business needs.

Collaboration
Strong cross-functional leadership skills with the ability to influence, align, and partner effectively across departments.

Education
Bachelor’s degree in Business Administration, Hospitality Management, Marketing, or a related field is preferred.

Key Competencies

  • Strategic sales leadership
  • Strong commercial and financial acumen
  • Ability to lead and motivate a tenured team
  • Excellent negotiation and relationship-building skills
  • Executive-level communication and presence
  • High level of initiative, urgency, and competitive drive
  • Strong analytical and forecasting capabilities
  • Ability to manage multiple priorities in a fast-paced environment
  • Collaborative leadership style
  • Commitment to luxury service standards and brand excellence
     

We Offer

  • Comprehensive salary & benefits package: Medical/Dental/Vision
  • 401K Retirement Savings Plan
  • Employee Assistance Program
  • Investment in your Wellbeing
  • Life Insurance
  • Training Program, Tuition Reimbursement
  • Excellent Training and Development opportunities
  • Employee Discount for stays at any Four Seasons worldwide 
     

Schedule

  • US Remote Position: Full-Time: AM/PM Shifts
  • Holidays and Weekends

Four Seasons is an Equal Opportunity, Affirmative Action employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. To access the 'EEOC is The Law' Information poster please visit this website - https://eeoc.gov/sites/default/files/migrated_files/employers/poster_screen_reader_optimized.pdf

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Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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