Sales Brand Manager, China

Description

About Cardo Systems

Cardo Systems is a provider of cutting-edge communication and connectivity devices and applications for powersports and outdoor enthusiasts. In 2026, Cardo is proudly unveiling its Beyond Helmet line, the first of its kind in the motorcycle industry, fostering a new age in safety, sound, and communications. After pioneering the world’s first Bluetooth-based wireless intercom headset in 2004, Cardo has been responsible for many of the industry’s innovations, revolutionizing communication, pushing technological boundaries, and enhancing user safety. Now sold in over 100 countries, Cardo is proud to be the world’s leading communication device for groups in motion.

**Please submit your CV in English**

Role Summary

Cardo Systems is the global leader in wireless communication systems for motorcycle riders. As Cardo continues to experience strong growth in China, we are accelerating the development of our authorized dealer network and strengthening our retail execution capabilities across the country.

To support this strategic initiative, Cardo is seeking an experienced Sales Brand Manager to identify, recruit, develop, and manage retail partners while driving retail excellence, brand visibility, training effectiveness, and channel performance throughout China. This role reports directly to the Country Manager, China.

Job Description

The Sales Brand Manager will be responsible for expanding and managing Cardo's authorized dealer network, executing market development plans, strengthening partner capabilities, and driving sustainable sales growth.

The successful candidate will work closely with distributors, retail partners, marketing teams, and internal stakeholders to ensure Cardo products are effectively represented, properly merchandised, competitively positioned, and consistently available across all sales channels.

This position requires frequent travel across China and the ability to work independently while maintaining close communication with both internal and external stakeholders.

Key Responsibilities

1. Channel Expansion & Partner Recruitment

• Develop and execute annual channel expansion plans together with the Country Manager and distributors.
• Define recruitment criteria and identify priority provinces, cities, and retail segments.
• Identify, evaluate, and recruit high-potential retail partners into the Cardo Authorized Partner Program.
• Build strategic relationships with premium motorcycle dealerships, powersports retailers, and specialty stores.
• Support distributors in establishing a healthy and sustainable retail network.

2. Partner Development & Business Growth

• Develop annual business plans with key retail partners/dealers.
• Communicate Cardo business processes, policies, and operational requirements.
• Help partners maximize market opportunities through effective product assortment, promotions, and customer engagement.
• Conduct periodic business reviews and identify improvement opportunities.

3. Retail Excellence

• Conduct regular store visits to assess retail execution quality.
• Ensure Cardo products are displayed according to brand guidelines.
• Improve product visibility, demo experience, merchandising, and in-store activation.
• Monitor inventory levels, stock availability, and replenishment effectiveness.
• Support retail partners in achieving best-in-class customer experience.
• Maintain accurate dealer records and pipeline information.
• Provide monthly channel development reports and market updates.

4. Training & Capability Development

• Deliver product, brand, and sales training programs for dealer principals and store personnel.
• Develop training schedules and certification standards with the country manager and the marketing manager together.
• Coach partners on product positioning, customer engagement, and sales techniques.

5. Channel Management & Compliance

• Communicate sales policies and promotional programs clearly and consistently.
• Act as the primary point of contact for assigned retail partners.
• Resolve channel conflicts and maintain healthy distributor-retailer relationships.
• Monitor partner compliance with Cardo commercial policies.
• Ensure adherence to pricing guidelines, brand standards, and authorized channel requirements.
• Identify and address channel conflicts related to pricing, promotions, and customer acquisition, and solve them with the country manager.

6. Market Intelligence

• Monitor competitor activities, pricing, product launches, and channel strategies from retailers.
• Collect retailer and consumer feedback from the field.

Requirements

Requirements

• At least 5 years of channel sales or brand management experience, representing a reputable brand. (Preferably an international brand)
• Offline channel development/dealer management experience- a must.
• Familiar with consumer electronic products – a must. Knowledge of the motorcycle market is an advantage.
• Excellent communication and interpersonal skills.
• A strong team player with business acumen & strong numeracy
• Fluency in spoken English
• Flexibility to go beyond what is assigned. Focus and prioritize on what is right for the Company
• Car driving license and ability to travel > 50% of the time with excellent work discipline.

 Requirements (Preferred)

• Motorcycle rider
• University graduate
• Demonstrated leadership in leading a direct/functional team
• Experience managing online stores / online sales partners
• Existing relationships with motorcycle dealerships, motorcycle accessory retailers, or industry communities are highly preferred
• Work experience in a multinational corporation in China

**Please submit your CV in English**

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.