Overview:
This role will serve as PCONA’s subject matter expert for the federal government sector and is responsible for the development and implementation of strategic initiatives. The Business Development Manager will work alongside the federal government industry sales team to identify, develop, and promote solutions consisting of the full line of award-winning Panasonic TOUGHBOOK Solutions into the federal government market.
Responsibilities:
Market & Solutions Development
- Understand the federal government landscape and sector trends in order to identify, develop, and market new federal government solutions and new sub-sector opportunities in order to drive current revenue objective achievement and grow the long-term federal government sales pipeline
- Collaborate with the ISV, Integrator, Product Management and Solutions Architecture teams to identify, evaluate, recruit, build, and capitalize upon appropriate partnerships with strategic federal government solutions providers
- Work with industry customers and federal government sales team members to identify, prioritize, and build business cases for new product development and product feature requests
Subject Matter Expertise
- Serve as the federal government sector subject matter expert within PCONA and interface as such with the different stakeholders within the organization—including federal government sales, marketing, and product management and engineering teams
- Collect, analyze, and disseminate key federal government market news, customer data, product trends, and competitive information in order to educate and provide market readiness the PCONA sales force and its channel partners
- Serve as the voice of PCONA for the federal government sector in public relations & media opportunities to build federal government market awareness for Panasonic
- Promote PCONA solutions offerings to the federal government sector and reseller channel through presentations, training sessions, and speaking engagements
- Identify and actively engage with federal government associations in order to position Panasonic as a leader in the federal government market
Strategic Marketing Development
- Develop and maintain annual strategic plan for the federal government sector, in cooperation with the federal government business unit, segment leaders, and marketing teams
- Work with the Marketing team in the development & execution of federal government market messaging, marketing strategies, sales promotions, and other tactics designed to generate market awareness for Panasonic, produce actionable leads, and grow the pipeline for the federal government sales team
- Work with the Marketing team to identify and develop beneficial federal government resources—such as sales presentations and collateral pieces—for the PCONA sales team and its channel partners to better attract and close sales opportunities
- Deliver regular federal government market research and competitive positioning/pricing analysis to sales management
- Organize regular federal government customer advisory event(s) to collect direct feedback from end-users
This individual must also:
- Maintain a high level of awareness of all PCONA offerings
- Work closely with the federal government sales team to develop, manage, and audit the annual marketing development funds (MDF) budget for the federal government sector
- Manage special products to drive the goals of the federal government sector and PSCNA as a whole
- Assist the federal government industry sales team as necessary to reach annual sales quota
Required Skills & Experience
- A minimum of 5 years work experience in the federal government sector
- Extremely proficient in the trends, terminology, customer requirements, and key players of the federal government sector
- Considerable experience and expertise with federal purchasing processes and contracts
- Thorough understanding of Input, FedSources and/or other federal government opportunity management systems
- Highly motivated, entrepreneurial, self-starter. Willingness and ability to prioritize tasks, set daily action items, and work independently with minimal supervision
- Superior organization and time management skills. Detail oriented with excellent follow-through and follow-up
- Diligent work ethic. Willingness to take initiative and ownership of strategic projects and move deliverables to completion
- Flexible, adaptable team player with strong interpersonal skills. Resourcefulness to effectively navigate the internal organization to resolve issues and achieve objectives.
- Strong analytical and problem solving skills
- Excellent oral/written communication and presentation skills
- Strong computer skills with a high level of competence in the areas of email, spreadsheets, AI tools and presentation development
Ideal Asset
- Broad experience & knowledge across multiple areas of the federal government
- Significant experience using and/or promoting business-to-business technologies to the federal government similar to those offered by PCONA, specifically in the mobile technology space.
- Ability to identify new business opportunities and areas for improvement. Communication skills to present the opportunity and achieve buy-in. Conviction to drive to their completion.
- Experience leading strategic projects and delivering results with cross-departmental teams
- Experience developing, presenting, and executing strategic plans and business cases to achieve buy-in of necessary stakeholders
- Ideal candidate will bring to Panasonic a network of end-user and partner contacts within the federal government sector with which to build the business
Education Requirements
- B.S. in business/marketing or other degree with focus relevant to the federal government—although not a requirement—is a positive for this position
Benefits & Perks – What's In It For You
Panasonic is committed to supporting your total wellbeing through a wide variety of benefits and wellness programs to support your physical, emotional, financial, social, and environmental health. Here's what you can expect:
- Health Benefits – Offering medical, dental, vision, prescription plans, plus Health Savings Account and Flexible Spending Account options.
- Voluntary Benefits – Life, accident, critical illness, disability, legal, identity theft, and pet insurance.
- Panasonic Retirement Savings & Investment Plan (PRSIP) – 401(k) plan with company matching contributions and immediate vesting.
- Paid Time-Off Benefits – Vacation, holidays, personal days, sick leave, volunteer, and parental and caregiver leave.
- Educational Assistance – Tuition reimbursement for job-related courses after six months of service.
- Health Management and Wellbeing Programs – Lifestyle Spending Account, EAP, virtual health management, chronic condition, neurodiversity, tobacco cessation, substance abuse support, and life stage and fertility resources. Available to eligible employees starting the first day of the month following your start date. Eligibility for each benefit may vary based on employment status, location, and length of service.
We Take Opportunity Seriously: At Panasonic, we are committed to a workplace that genuinely fosters inclusion and belonging. Fairness and Honesty have been part of our core values for more than 100 years and we are proud of our diverse culture as an equal opportunity employer.
The salary range listed below is just one component of Panasonic's total package. Actual compensation varies depending on the individual's knowledge, skills, experience, and location. This role may be eligible for discretionary bonuses and incentives. *The minimum hourly wage for this role will be the greater of the posted range, or minimum wage for the location where the employee will be working, subject to local minimum wage requirements.
We understand that your career search may look different than others and embrace the professional, personal, educational, and volunteer opportunities through which people gain experience. If you are actively looking or starting to explore new opportunities, send us your application!
Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or other characteristic protected by law. All qualified individuals are required to perform the essential functions of the job with or without reasonable accommodation.
Due to the high volume of responses, we will only be able to respond to candidates of interest. All candidates must have valid authorization to work in the U.S.
#LI-BP1
#LI-Remote
Salary Range:
$105,000 –$125,000 + Commissions
