Site Merchandising Manager

Location Details: Remote, India

At GoDaddy the future of work looks different for each team. Some teams work in the office full-time; others have a hybrid arrangement (they work remotely some days and in the office some days) and some work entirely remotely.​

This is a remote position, so you’ll be working remotely from your home. You may occasionally visit a GoDaddy office to meet with your team for events or meetings.  

Join our team...

Be a part of something exceptional! GoDaddy's Site Merchandising Manager will research and identify customer difficulties on the GoDaddy.com website. They will lead tests from concept through publishing, reporting, and iteration.

This position demands knowledge of GoDaddy’s Products and the capability to interpret data to develop hypotheses and make choices that expand the business. A creative approach to showcasing products online, skill in applying AI to enhance processes, and self-drive to elevate user experience are essential for success!

What you'll get to do...

• Partner with cross-functional teams across Pricing, UX, Marketing Operations, Product, and Engineering to improve purchase paths for Hosting and Security products, drive experimentation initiatives, and recommend new capabilities that increase customer engagement, conversion, and operational efficiency.
• Leverage market research, customer insights, user testing, competitor analysis, FullStory, Google Analytics, and other data sources to find opportunities, develop high-value hypotheses, and build a robust testing pipeline passionate about improving conversion and revenue per visitor.
• Build, complete, and optimize iterative experiments across product pages and landing pages, including copy, visuals, offers, merchandising, and page presentation, while using AI and CMS tools to streamline testing, content updates, and UX recommendations.
• Develop a deep understanding of customer needs, brand positioning, and product value propositions, proactively collaborating with channel, marketing, and business partners to influence site strategy and experience decisions.
• Monitor, analyze, and report on test and project performance, converting data into useful advice that boosts conversion, customer engagement, and overall business achievements.
• Communicate insights, findings, project outcomes, and business impact clearly to collaborators, managers, leadership, and partner teams to drive alignment and inform future optimization strategies.

Your experience should include...

• Extensive experience in A/B testing, experimentation, and website optimization. Skilled at applying scientific methods, studying user behavior, and interpreting user intent. Consistently improve eCommerce and purchase-path experiences via iterative testing and adjustments.
• Proven ability to identify, size, prioritize, and complete high-impact hypotheses and projects, using customer insights, analytics, and projected business impact to uncover opportunities, scope solutions, and improve results.
• Direct experience with analytics, experimentation, and optimization tools, including QuickSight, Google Analytics, A/B testing platforms, AI-enhanced efficiency tools, and customer research methodologies to analyze performance, forecast revenue impact, and streamline testing and content workflows.
• Experience using CMS platforms to publish, manage, and optimize web content, with the ability to independently run tests and apply improvements that boost conversion and customer experience.
• Strong project management, critical thinking, and cross-functional collaboration skills are required. Experience working in agile environments is essential. You should manage multiple concurrent initiatives and customer cohorts. Deliver outcomes with high accuracy and attention to detail.

You might also have...

• Bachelor's or Master's degree in business, marketing, communications, or related experience.

We encourage you to apply even if your experience or skillset doesn’t align perfectly with every requirement. We value a wide range of backgrounds and transferable skills, and we are excited to support learning and growth.

We've got your back...  We offer a range of total rewards that may include paid time off, retirement savings (e.g., 401k, pension schemes), bonus/incentive eligibility, equity grants, participation in our employee stock purchase plan, competitive health benefits, and other family-friendly benefits including parental leave. GoDaddy’s benefits vary based on individual role and location and can be reviewed in more detail during the interview process.

About us...  GoDaddy is empowering everyday entrepreneurs around the world by providing the help and tools to succeed online, making opportunity more inclusive for all. GoDaddy is the place people come to name their idea, build a professional website, attract customers, sell their products and services, and manage their work. Our mission is to give our customers the tools, insights, and people to transform their ideas and personal initiative into success. To learn more about the company, visit About Us. 

At GoDaddy, we know diverse teams build better products—period. Our people and culture reflect and celebrate that sense of diversity and inclusion in ideas, experiences and perspectives. But we also know that’s not enough to build true equity and belonging in our communities. That’s why we prioritize integrating diversity, equity, inclusion and belonging principles into the core of how we work every day—focusing not only on our employee experience, but also our customer experience and operations. It’s the best way to serve our mission of empowering entrepreneurs everywhere, and making opportunity more inclusive for all. To read more about these commitments, as well as our representation and pay equity data, check out our Diversity and Pay Parity annual report which can be found on our Diversity Careers page.

We also embrace our diverse culture and offer a range of Employee Resource Groups (Culture). Have a side hustle? No problem. We love entrepreneurs! Most importantly, come as you are and make your own way. 

GoDaddy is proud to be an equal opportunity employer. GoDaddy will consider for employment qualified applicants with criminal histories in a manner consistent with local and federal requirements. Refer to our full EEO policy.

Our recruiting team is available to assist you in completing your application. If they could be helpful, please reach out to myrecruiter@godaddy.com. 

GoDaddy doesn’t accept unsolicited resumes from recruiters or employment agencies.