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Senior Account Director

Role overview

Qualifications

  • Strong client relationship management skills
  • Experience in strategic account planning
  • Ability to lead and develop teams
  • Knowledge of print and promotional trends

Responsibilities

  • Own overall client relationship, ensuring high satisfaction and growth
  • Develop and execute strategic account plans aligned with client objectives
  • Lead business reviews and campaign strategy discussions
  • Manage account performance against financial targets

Key facts

Other skills

  • Team Leadership
  • Innovation
  • Communication
  • Mentorship
  • Collaboration
  • Problem Solving

About the company

slwm logo

slwm

SLWM is a tech-enabled marketing solutions partner, specializing in the management and execution of traditional print material, branded merchandise and apparel programs for leading brands throughout industry and sector. We leverage 35 years of global sourcing expertise, advanced technology and an integrated kitting and fulfillment network to focus on the tactical aspects of your marketing strategy – including vendor selection, management, production, fulfillment and reporting. Learn more at slwmco.com

Company details

Company size201 - 500

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Job description

JOB SUMMARY: 

The Senior Account Director is responsible for leading strategic client relationships, driving account growth, and ensuring delivery excellence across print, promotional, and marketing solutions. This role owns overall account performance, including client satisfaction, revenue growth, cost optimization, and alignment with contractual SLAs. 

The Senior Account Director serves as a strategic partner to key client stakeholders, proactively identifying opportunities for innovation, operational efficiency, and expanded services. This role also leads and develops account teams while leveraging internal and external resources to deliver measurable business outcomes. 

Essential Functions

Account Leadership & Client Strategy 

  • Own overall client relationship, ensuring high satisfaction, retention, and growth  

  • Develop and execute strategic account plans aligned with client objectives  

  • Lead business reviews, client presentations, and campaign strategy discussions  

  • Identify and drive upsell and cross-sell opportunities  

Financial & Operational Performance 

  • Manage account performance against revenue, margin, and cost-savings targets  

  • Monitor client spend (in-scope and out-of-scope) to optimize value and efficiency  

  • Ensure compliance with contractual SLAs and operational standards  

  • Analyze performance metrics and implement improvements  

Team Leadership & Development 

  • Lead, mentor, and develop Account Directors and Managers  

  • Define clear roles, expectations, and performance standards  

  • Delegate effectively while maintaining accountability for results  

  • Foster a high-performance, collaborative team culture  

Execution & Delivery Oversight 

  • Oversee execution of print, promotional, and marketing solutions  

  • Validate specifications, materials, and processes to ensure quality delivery  

  • Resolve escalations, errors, and client issues promptly  

  • Ensure seamless onboarding of new clients  

Innovation & Industry Insight 

  • Stay current on print technologies, sourcing strategies, and promotional trends  

  • Identify opportunities for innovation, efficiency, and margin improvement  

  • Recommend new products and solutions to enhance client campaigns

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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