Stryker
Medical Devices & Equipment
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As our Senior Manager of Digital Communications, you will be responsible for the strategic oversight, development and continuous improvement of digital marketing platforms, campaigns and strategies for the Trauma & Extremities Division. You will ensure advocacy of divisional goals and needs to the broader enterprise technology strategy to enhance digital customer experiences and drive divisional growth. Additionally, you will serve as a bridge between the Trauma & Extremities Division and various internal stakeholders, including Communications, MRM stakeholders, Corporate Marketing Operations and Enterprise Digital and Technologies, and that partnership, is essential.
What you will do
Partner with T&E Business Unit Communications leaders to develop and execute digital marketing strategies aligned with annual marketing plans and business priorities.
Lead digital marketing analytics and reporting, building scalable dashboards and API-driven campaign performance tracking.
Manage and optimize multi-channel digital campaigns across paid search, paid social, and marketing automation platforms (e.g., Marketo, HubSpot, Hootsuite).
Oversee campaign measurement infrastructure, including tracking, attribution, SEO strategy, and performance optimization to drive engagement and pipeline growth.
Streamline marketing workflows, improve operational efficiency, and contribute to the company's digital technology roadmap.
Serve as the primary liaison for digital marketing initiatives while ensuring brand consistency, vendor management, and budget oversight.
Develop reporting processes and performance metrics that provide actionable insights and support continuous improvement.
Lead and develop the Digital Marketing Operations team through workforce planning, hiring, coaching, performance management, and employee development.
What you need
Required:
Bachelor’s degree
Minimum 10 years in digital, marketing, communications, or equivalent
Minimum 4 years of experience driving multiple projects simultaneously
Minimum 4 years experience with AEM (Adobe Experience Manager)
Minimum 4 years of experience using data and analytics to measure performance and inform business decisions
Experience with LinkedIn Campaign Manager, Meta Ads Manager, and Google Ads Manager platforms
Preferred:
Minimum 4 years experience with Adobe products including Marketo, Creative Suite and Workfront
Experience with Adobe Analytics, BrightEdge, and Power BI for reporting and performance tracking
Strong working knowledge of API integrations across marketing technologies
Proven experience managing lead distribution and lifecycle processes within CRM or marketing automation systems (Marketo, HubSpot, etc)
Experience in paid media channels, including paid search and paid social strategy and execution
Experience supporting web development for campaign tracking (pixels, tags, event tracking)
United States of America Pay Ranges:
Travel Percentage: 10%Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Stryker is an EO employer – M/F/Veteran/Disability.Stryker Corporation will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.
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