Shopper Marketing Manager Caribbean

Job Description

Are You Ready to Make It Happen at Mondelēz International?

Join our Mission to Lead the Future of Snacking. Make It With Pride.

You ensure that promotional campaigns and initiatives are activated across the customer base. You explain the activation vision, provide support materials and develop in-store point-of-sale (POS) activation requirements.

How you will contribute

You will:

• Engage brand & category teams on appropriate channel requirements and relevant timelines

• Understand and develop with marketing the most appropriate campaign plans by category and retailer

• Understand the key drivers of purchase be responsible for the development of account/channel specific POS materials

• Track, post-evaluate and report activity versus plan of all activity in customers and recommend improvements and key insights for future strategy development

What you will bring

A desire to drive your future and accelerate your career and the following experience and knowledge:

• Experience in a fast-moving consumer goods industry with experience working with grocery customers preferred

• Project management in a supply chain or commercial context

• Analytical skills

• Organizing and prioritizing

• Problem solving

• Finding new and innovative solutions

• Teamwork

• Customer and category knowledge a distinct advantage

More about this role

What you need to know about this role:

• You will translate brand and commercial strategy into consistent, high-quality in-store execution that drives shopper conversion and category growth.

• You will develop and own the shopper journey strategy per Revenue Engine (RE), ensuring alignment with brand and commercial priorities.

• You will design and lead the Activation Strategy Framework to drive conversion at the point of purchase.

• You will build and execute the Innovation Go-To-Market strategy, ensuring successful launches with clear KPIs and tracking.

• You will lead the creation of Toolkit Masters that enable scalable, consistent execution across channels and customers.

• You will own and evolve the Perfect Store Framework, defining what "great looks like" at the point of sale.

• You will develop and deploy the Monthly Execution Playbook, providing clear guidance to field teams on priorities, activations, and POP materials.

• You will establish and manage Execution KPIs & Scorecards, including items per store, velocity per store, % execution vs. plan, toolkit compliance, and launch performance.

• You will lead POP Governance & Production Control, ensuring materials are delivered on time, on budget, and aligned with brand standards.

What additional ingredients you will bring:

• Strategic thinker with a passion for understanding shopper behavior and translating insights into action at the point of sale.

• Data-driven mindset with the ability to build scorecards, track KPIs, and optimize in-store execution and ROI.

• Strong project management skills with the ability to manage multiple initiatives simultaneously across channels and customers.

• Excellent cross-functional collaboration — comfortable partnering with Marketing, Sales, Supply Chain, Finance, and external agencies.

• Creative problem solver with a keen eye for in-store excellence and brand consistency.

• Strong communication and influencing skills to align stakeholders at all levels.

• Passion for consumer goods and a deep understanding of shopper dynamics across channels.

Requirements:

• Bachelor's degree

• Minimum of 5 years of experience in Shopper Marketing, Trade Marketing, or Commercial Execution roles within the consumer goods industry (CPG/FMCG).

• Proven experience developing and implementing Perfect Store programs, activation frameworks, or in-store execution strategies.

• Proficiency in commercial and execution analytics tools (advanced Excel, Power BI, or similar).

• Experience managing POP production, agency relationships, and execution budgets.

• English proficiency

• Experience working across multiple channels (traditional trade, modern trade) is a plus.

Business Unit Summary

Wacam is Mondelēz International’s Latin America presence with more the 1700 wonderful people proudly representing a diversity of cultures and nationalities. Wacam includes 13 countries: Colombia, Ecuador, Perú, Chile, Bolivia, Panamá, Costa Rica, Nicaragua, Honduras, Guatemela, El Salvador, República Dominicana, Puerto Rico. We make and distribute our global brands and local jewels such as Field, Club Social to over 190 million consumers. 

Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

At Mondelez International we work under a hybrid model, in which our offices at WACAM offer us a space for connection, collaboration and co-creation, with attendance being subject to the needs of the teams themselves and/or the business.

Where permitted by internal policies and local laws, new hires are required to be fully vaccinated with the COVID-19 vaccine as a condition of employment by their date of hire, unless they are granted a medical accommodation.

Job Type