Franklin Madison Direct, formerly SeQuel Response
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This role will manage strategic accounts, build client relationships and work as part of the relationship management team. The CRM will act as the main point of contact for a set of our key top Credit Union and/or Bank partners and will work across all client facing and internal teams. The individual will be a strategic resource, working with both sales and campaign management team members to maintain and develop client relationships while aiming to meet and exceed the highest levels of client satisfaction, retention and business results.
This role will be responsible for keeping a keen focus on increasing marketing effectiveness and efficiencies both with the client and internal teams, ultimately leading to mutual client and company success of marketing campaigns. The CRM will look to set goals that increase revenue for each client through organic growth; this can include securing additional insurance programs and launching digital strategies. The Client Relationship Manager will also establish a cadence for all top accounts with internal teams to ensure innovation, growth and retention of these accounts. This position will lead and set-up ongoing client engagement calls, business reviews and annual strategic planning meetings.
Communication will be a cornerstone of this role as the Relationship Manager will be collaborating with and communicating across stakeholders including senior executives.
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Franklin Madison Direct, formerly SeQuel Response