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Sales Director - Audiences

Role overview

Qualifications

  • Minimum of 5 years complex partnership management or strategic enterprise level data, and/or measurement sales related experience
  • 3-5 years of experience in business development/partnerships, data, programmatic, digital media strategy, media sales, or equivalent
  • Deep knowledge-base of the digital media ecosystem
  • Strong interpersonal skills, with an ability to collaborate effectively with all levels and functions

Responsibilities

  • Identify, initiate and lead growth strategy initiatives for programmatic partnerships and integrations
  • Collaborate with cross-department stakeholders to improve partner integrations of the InMarket programmatic solution suite
  • Lead complex negotiations and execution of commercialization of partnerships to drive incremental programmatic revenue
  • Manage the continued development of the partnership to identify growth opportunities or potential challenges

Key facts

Other skills

  • Sales
  • Negotiation
  • Customer Service
  • Organizational Skills
  • Problem Solving
  • Social Skills
  • Communication

About the company

InMarket logo

InMarket

AdTech & Programmatic Advertising

Since 2010, InMarket has been a leader in 360-degree marketing intelligence and real-time marketing for thousands of major brands. Through InMarket's data-driven marketing platform, brands can build targeted audiences, activate real-time omni-channel marketing programs, and measure the success of those programs in driving sales. InMarket holds more than 25 patents across location, attribution and digital marketing, and earned over eight national accolades in 2022, including: Product of the Year at the 2022 Sales and Marketing Technology Awards for its GeoLink platform, Best Advertising Measurement Platform at the 2022 MarTech Breakthrough Awards for its Lift Conversion Index, Best Restaurant and Technology Online Ad at the Internet Advertising Competition and Best Use of Data at the 2022 Digiday Media Buying & Planning Awards. InMarket also ranked 300 on the 2022 Deloitte Technology Fast 500 list. Its nationwide team is united across more than 30 states. For more information, visit www.inmarket.com.

Company details

Company typeSME
IndustryAdTech & Programmatic Advertising
Company size201 - 500

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Job description

Job Title: Sales Director - Audiences

Location: Remote - US Only

About InMarket

Since 2010, InMarket has been the leader in 360-degree consumer intelligence and real-time activation for thousands of today’s top brands. Through InMarket's data-driven marketing platform, brands can build targeted audiences, activate media in real time, and measure success in driving return on ad spend. InMarket's proprietary Moments offering outperforms traditional mobile advertising by 6x.* 

*Source: Wordstream US Google Display Benchmarks for Mobile Media

About the Role

InMarket is currently seeking a Sales Director to join our Sales team. This role requires a strong knowledge of, and deep relationships across, the media ecosystem. You will be responsible for expanding and strengthening strategic relationships across InMarket’s existing partner portfolio, driving deeper engagement, increased adoption of InMarket’s solutions, and long-term value for both partners and the business. You will have a track record of year-over-year high-performance results within the industry to build, retain, and grow long-lasting strategic relationships by developing data-driven marketing solutions while providing partners with world-class customer service.

Your daily impact as a Sales Director:

  • Identify, initiate and lead growth strategy initiatives for programmatic partnerships and integrations, enabling rapid revenue growth in collaboration with product and sales leadership to develop partnerships 
  • Collaborate with cross-department stakeholders to continuously improve partner integrations of the InMarket programmatic solution suite under a variety of commercial structures and to build metrics-driven business cases for new integrations, products, and partnerships
  • Lead complex negotiations and execution of commercialization of partnerships to drive incremental programmatic revenue
  • Drive partnership integrations from start to finish in collaboration with appropriate department stakeholders, acting as the point person from initial partner discussions and vetting, contract negotiation, integration workflow identification, roll out and GTM strategy, to a full generally available partner solution
  • Manage the continued development of the partnership to identify growth opportunities or potential challenges, support needs (e.g. continued training, case study development, etc.), and ways to externally evangelize and/or co-market partnerships (e.g. industry events, press releases, panel discussions, etc.)

Qualifications Required:

  • Minimum of 5 years complex partnership management or strategic enterprise level data, and/or measurement sales related experience
  • 3-5 years of experience in business development/partnerships, data, programmatic, digital media strategy, media sales, or equivalent
  • Deep knowledge-base of the digital media ecosystem
  • Sales “hunter” (net new) AND “farmer” (development and expansion of partnerships)
  • Strong interpersonal skills, with an ability to collaborate effectively with all levels and functions
  • Problem-solver, natural curiosity, ability to make decisions independently but recognize when necessary to escalate 
  • Operate in an often ambiguous, but fast paced and deadline oriented environment
  • Strong presentation skills

 Nice to haves

  • Bachelor’s degree or equivalent experience (MBA preferred but not required)
  • Ability to travel – approximately. 20% of the time
  • Sales drive and motivation
  • Strong oral and written communication skills
  • Strong customer service, organizational and project management skills

InMarket is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status.

Benefits Summary

  • Competitive salary, stock options, flexible vacation
  • Medical, Dental and Flexible Spending Account (FSA)
  • Company Matched 401(k)
  • Unlimited PTO (within reason)
  • Talented co-workers and management
  • Agile Development Program (For continued learning/professional development)
  • Paid Paternity & Maternity Leave

For candidates in California, Colorado, and New York City, Illinois, Minnesota, New Jersey, Vermont and Massachusetts the Targeted Base Salary Range for this role is $160,000 to $175,000. 

Actual salaries will vary depending on factors including but not limited to work experience, specialized skills and training, performance in role, business needs, and job requirements. Base salary is subject to change and may be modified in the future. Base salary is just one component of InMarket’s total rewards package that also may include bonus, equity, and benefits.  Ask your recruiter for more information! 

At InMarket we are committed to a culture that supports diversity, inclusion, belonging and equal opportunity. We celebrate all people and believe everyone deserves respect regardless of race, gender, sexual orientation, backgrounds, experiences, abilities or beliefs.

InMarket is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status


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Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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