Media Buyer for a US -Based Company (Remote)

Paired is a global staffing and recruiting agency that pairs remote work with top-tier talent. We help individuals from around the world connect with great companies that are looking for their specific skill set. Our mission is to provide great jobs to talented people, no matter where they are located.

Role Overview:
We’re seeking a strategic, highly proactive B2B Media Buyer to launch, manage, optimize, and scale Facebook/Meta ad campaigns across multiple offers, including YouTube growth services, affiliate products, and digital courses.

This role is ideal for a creative, data-driven marketer who goes beyond traditional media buying. You should be comfortable taking initiative, developing unconventional growth ideas, testing new acquisition strategies, and using out-of-the-box thinking to identify opportunities that drive measurable results.

Key Responsibilities

• Launch, manage, optimize, and scale Facebook/Meta ad campaigns across multiple B2B and digital offers.
• Test and scale winning creatives, audiences, ad angles, hooks, offers, and funnels.
• Partner closely with the founder to develop compelling messaging, campaign concepts, and offer positioning.
• Apply guerrilla marketing and unconventional growth strategies to identify new customer-acquisition opportunities.
• Proactively bring new campaign ideas, testing opportunities, and strategic recommendations rather than relying solely on direction.
• Monitor and optimize key performance metrics, including CPA, ROAS, CTR, conversion rates, and customer acquisition costs.
• Support growth initiatives for YouTube-related products, affiliate offers, coaching and consulting programs, and online courses.
• Manage multiple campaigns and offers simultaneously while maintaining strong performance and attention to detail.
• Analyze campaign performance, identify trends and opportunities, and provide clear, actionable recommendations.
• Collaborate with creative and marketing teams to continuously improve ad performance and campaign outcomes.

Requirements

• Proven experience managing and scaling Facebook/Meta advertising campaigns.
• Strong background in direct-response marketing, performance marketing, and paid customer acquisition.
• Experience running paid media campaigns for coaches, consultants, online education businesses, digital products, or online courses.
• Demonstrated ability to test and scale creatives, audiences, offers, funnels, and messaging.
• Experience with affiliate marketing campaigns is highly preferred.
• Strong understanding of conversion-focused marketing and customer psychology.
• Highly proactive, resourceful, and comfortable taking ownership without requiring constant direction.
• Creative and strategic thinker with the ability to develop unconventional, guerrilla-style marketing ideas.
• Ability to think outside the box and identify growth opportunities beyond standard paid-media tactics.
• Strong analytical skills and a data-driven approach to campaign optimization.
• Ability to manage multiple offers, campaigns, and priorities simultaneously.
• Experience in the YouTube, creator economy, coaching, consulting, or online education space
• Excellent communication skills and the ability to collaborate directly with founders and cross-functional teams.

Benefits

• Remote Working for US Company
• Competitive Salary