Media Buyer

Media Buyer at IncubatorLab

Remote - Worldwide

Incubator Lab is looking for a talented Media Buyer to join our thriving team!

Role Objective:

You are the pilot. As a Meta Media Buyer, you own the execution, deep data analysis, and scaling of campaigns across Facebook and Instagram for a single, dedicated brand portfolio. This is a hands-on role requiring exceptional quantitative reasoning, strong analytical judgment, and the ability to operate without heavy hand-holding. You aren't just adjusting bids; you are a numbers-driven problem solver who builds data solutions to unlock growth potential.

What You’ll Do:

• Campaign Execution: Launch, manage, and scale Meta ad campaigns end-to-end. Build, launch, and fine-tune campaigns that hit internal revenue targets with precision.
• Decoding Data & Strategy: Analyze complex campaign metrics to uncover actionable insights. Transition between high-level data analysis and real-world media buying strategies to maximize ROI.
• Testing: Build structured testing frameworks for audiences, creatives, and offers to systematically isolate performance variables.
• Optimization: Monitor performance daily and make aggressive, data-backed scaling decisions based on hard statistical trends.
• Feedback & Collaboration: Translate account data and complex metrics into clear, actionable creative feedback and stories for both technical and creative teams.
• Budgeting: Manage pacing and spend to hit target CAC/ROAS, with the opportunity to comfortably scale single-brand budgets up to $1M+/month.

What we are looking for

• 3+ Years Meta Media Buying: Direct experience launching, managing, and scaling high-spend Meta ad campaigns specifically within DTC or E-Commerce ONLY.
• High-Volume Scale ($100k+/day): Proven track record of managing $100k+ per day in ad spend. Be ready to talk specifics, account structures, and scaling logic.
• Modern Metric Focus: You think in nCAC and contribution margin, not just surface-level ROAS screenshots.
• Calm Under Volatility: You don't panic when CPMs spike or a winning campaign dies overnight; you know how to troubleshoot and pivot strategically.
• Creative Strategy Integration: You understand performance creative and are comfortable with creative strategy, scripting/angle direction, and rapid iteration—not just pulling levers in the dashboard.

Nice-to-Haves (Bonus Points)

• Vertical Experience: Previous experience scaling brands within the Supplements or Health & Wellness space.
• Subscription Models: Familiarity with subscription-based DTC models (managing churn, retention strategies, LTV, and upfront vs. recurring margins).
• Cross-Channel Exposure: Hands-on exposure to Google Ads or TikTok Ads.

WORKING HOURS: REMOTE-FIRST & ASYNCHRONOUS

We prioritize output over hours. However, because this role is deeply integrated with growth cycles and requires sharp performance tracking, we require strong overlap with US business hours (Eastern Time Zone / EST preferred) for real-time scaling and troubleshooting.

How to Apply

⚠️ APPLICATION INSTRUCTIONS — READ BEFORE APPLYING

We value real proof of performance over resume buzzwords. To be considered, you MUST upload performance proof along with your application.

Please include:

1. Proof of Scale & Performance: Upload screenshots or case studies demonstrating high-spend scaling ($100k+/day) and long-term account growth.
2. Testing & Analytical Logic: A brief explanation of your testing framework, how you evaluate real contribution margin, and your troubleshooting protocol when performance drops.

What's atypical about the company:

Incubator Labs is a performance-focused growth organization that builds and scales brands through rapid experimentation, creative iteration, and disciplined execution. We operate as an internal growth engine, not an agency.

Application Process:

Interested candidates should apply directly for consideration. Upon submitting your application, our hiring team will review your credentials and will notify you if you are selected to participate in the interview process. We appreciate your interest in IncubatorLab and kindly ask that you refrain from inquiries to our teams via LinkedIn.

No third party or agency submissions will be accepted

IncubatorLab is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We consider all qualified applicants for employment regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. If you have a disability or special need that requires accommodation, please feel free to contact us.