Content Production Manager - Sales Market Finland, Latvia, Lithuania & Estonia

Job Description

WHAT YOU'LL DO

As a Content Production Manager at H&M, you plan and adapt marketing and in‑store communication content and collaborate with media and production partners to deliver high‑quality assets. You ensure effective store communication by coordinating materials, digital content needs, and feedback from store teams.

You will:

• Plan and oversee the adaptation and delivery of global campaigns across paid media and in-store communication channels, ensuring alignment with brand objectives.
• Coordinate the production and adaptation of assets for local marketing activations across multiple channels.
• Anticipate asset requirements by maintaining a strong understanding of local marketing priorities, global channel playbooks, media formats, and store communication strategies.
• Partner with Media Leads, agencies, production partners, and vendors to brief, manage, and approve campaign assets and materials.
• Serve as the primary contact for media agencies on campaign assets, formats, and delivery requirements.
• Coordinate the production of in-store communication materials in partnership with Store Visual teams.
• Brief Store Visual teams on POS plans and campaign quantities, manage digital screen content requirements, and gather in-store feedback to inform future communications and asset allocation.

WHO YOU ARE

You are a detail‑oriented marketing and content professional with strong collaboration skills and experience in media formats and production. You bring a background in marketing or related fields, supported by several years of hands‑on experience. 

• Minimum 3–5 years of experience in marketing, content production, or media roles (agency or client side) 
• Strong understanding of paid media formats (TV, OOH, OLV, Display, Social, Print, etc.) 
• Knowledge of retail store comms. formats and production 
• Excellent organizational skills with attention to detail 
• Strong analytical and problem-solving abilities 
• Fluent in English; additional languages are an advantage 
• Degree in Marketing, Media, or Production Management (or equivalent experience) 

JOIN US​ 
Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.​

If you feel your experience, skills and ambitions are right for this role, apply by sending your application through the career site in ENGLISH as soon as possible but no later than 21st August, 2026. As we review applications continuously, the role may be closed early.

This is a full-time permanent position and it is based in our Helsinki Support Office. Local contract will be offered for this role.

Take the next step in your career together with us. The journey starts here.​ 

WHO WE ARE​ 

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.​ 

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future. ​ 

WHY YOU’LL LOVE WORKING HERE ​ 
At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe. ​ 

All our employees receive a staff discount card, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET, Afound. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here. 

Take the next step in your career together with us. The journey starts here.​ 

*We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.​