Customer Marketing Manager (m/f/d)

• Build and manage an end-to-end customer reference program covering case studies, testimonials, peer reviews, speaking opportunities, and sales references
• Recruit and maintain an active pipeline of customer advocates across different industries, markets, and use cases
• Create a centralized and reliable record of customer advocacy, testimonial, and reference engagements
• Partner with Editorial Content to source, develop, and publish real, named customer stories
• Identify flagship customer narratives that can be activated across campaigns, events, sales conversations, and thought-leadership formats

• Develop lifecycle journeys that keep customer advocates engaged, recognized, and connected over time
• Build community rituals and recurring formats that give customers a durable sense of belonging
• Create opportunities for customers to exchange knowledge, build relationships, and contribute to the wider IntegrityNext community
• Develop an active community model that grows beyond individual campaigns or one-off events
• Track community participation and advocacy engagement as contributing signals to customer retention and expansion

• Map executive sponsors, users, champions, and other key stakeholders across strategic customer accounts
• Define and maintain a relationship-health model focused on trust, advocacy, and belonging
• Design stakeholder journeys that deepen relationships beyond day-to-day product and account interactions
• Create signature experiences that strengthen customer connection to IntegrityNext and to one another
• Bring a genuine host’s perspective to executive dinners, conferences, and customer gatherings by curating atmosphere, hospitality, and meaningful personal connection

• Partner with Customer Success to identify expansion signals and establish a shared customer-value model
• Develop and maintain a value-discovery playbook that helps customers uncover additional value across the IntegrityNext platform
• Support coherent value communication across customer touchpoints, programs, and experiences
• Ensure customers experience one consistent IntegrityNext brand story throughout their relationship with us
• Contribute customer-marketing signals to renewal and expansion discussions without duplicating Customer Success account-health ownership

• Define the operating model, processes, tools, and governance required to scale customer marketing activities
• Recruit the first group of advocates and establish the foundations of the reference and community programs within your first 90 days
• Launch an executive engagement program, initial signature experiences, and the value-discovery playbook within the first six months
• Establish relationship-health tracking across strategic accounts and develop a self-sustaining advocacy engine
• Measure active references, case studies, peer reviews, advocacy-sourced pipeline contribution, community engagement, and relationship health
• Demonstrate how advocacy and engagement contribute to renewal and expansion together with Customer Success

• Work jointly with Customer Success on expansion-signal identification and value-discovery metrics
• Partner with Editorial Content to create a continuous source pipeline for customer stories and thought-leadership material
• Collaborate with Creative on the design and production of signature customer experiences
• Support Sales and Field Marketing with customer references, advocacy assets, and qualified advocacy-sourced opportunities
• Navigate shared ownership with diplomacy, transparency, and a clear understanding of functional responsibilities

• Proven experience building customer marketing, customer advocacy, reference, or customer-community programs in a B2B SaaS environment
• Track record designing relationship or experience programs for executive stakeholders, not only end users
• Experience developing customer case studies, testimonials, speaker programs, peer reviews, and reference initiatives
• Background in a technical, enterprise software, ESG, supply-chain, compliance, or similarly complex environment is a plus
• Experience creating high-quality, experience-led events or hospitality formats for senior audiences

• Strong understanding of customer advocacy, lifecycle engagement, community building, and relationship-marketing methodologies
• Ability to design measurable programs, operating models, stakeholder journeys, and relationship-health frameworks
• Experience working with CRM systems such as Salesforce
• Familiarity with customer reference, advocacy management, community, or customer-marketing platforms
• Ability to translate customer insights and engagement signals into scalable playbooks and commercial opportunities
• Strong storytelling skills with the ability to identify, source, and shape authentic customer narratives

• Strategic and hands-on approach with the ability to build new programs from the ground up
• Strong sense of ownership combined with respect for shared responsibilities and functional boundaries
• Genuine host mentality with an instinct for atmosphere, hospitality, and human connection
• Customer-centric mindset and the ability to understand what creates trust, recognition, and belonging
• High level of creativity, curiosity, and attention to detail
• Comfortable working in an evolving environment and turning broad objectives into practical programs

• Excellent stakeholder-management skills across executive, customer-facing, creative, commercial, and operational teams
• Ability to work in close partnership with Customer Success without creating competing attribution or ownership models
• Strong cross-functional diplomacy and confidence navigating different priorities
• Clear and persuasive communication with both internal stakeholders and senior customer audiences
• Fluent English skills
• German skills are a plus due to our Munich headquarters and DACH customer base

Purpose & Impact

• A role with real meaning that is both enjoyable and impactful

• The opportunity to make a sustainable contribution through your work

• Attractive compensation as part of a growing company

Attractive Benefits

• 30 days of paid vacation

• EGYM Wellpass membership to support your work-life balance

• Flexible working models to better balance work and personal life

Modern Work Environment & Flexibility

• Inspiring office spaces in the heart of Munich

• Flexible remote work from home or anywhere within Germany

Great Team

• A professional, welcoming, and highly motivated team

• Collaboration at eye level with an open feedback culture

• An environment where people support each other and grow together

Flat Hierarchies & Ownership

• Short decision-making paths and real opportunities to shape things

• Freedom to contribute and implement your own ideas

• A high level of ownership and responsibility