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Marketing Insights Manager

Lithe Transformation® – Improving Ways of Working

Role overview

Qualifications

  • Strong marketing background in product-based environments
  • Experience in the vape, tobacco replacement, or tobacco industries
  • Ability to conduct market analysis and insights

Responsibilities

  • Conduct visits and interviews with customers to gather insights
  • Design and run surveys using online tools and analyze results
  • Extract data from online sources
  • Analyze trends in end-user flavor preferences
  • Summarize feedback into meaningful data for business development
  • Advise the product development team on new products
  • Share market insights with customers

Key facts

Hard skills

Market Analysis Tobacco Industry Corporate Travel Management

Other skills

  • Communication

About the company

Lithe Transformation® – Improving Ways of Working logo

Lithe Transformation® – Improving Ways of Working

Our transformation work has helped to reduce cost, increase output of products and services, improve culture, working morale, remove silo’s between teams, create higher alignment, and autonomy through phases of extreme growth for established and scale up companies in financial services, insurance, fast-moving consumer goods, and in the public sector. Your business has great talent and brilliant ideas — but you know you could be working smarter. And when it comes to keeping up with fast, innovative competitors, the way forward isn’t always clear. We’re here to create the change you need. As specialist consultants with years of experience in large-scale transformations, we help you: - Accelerate time to market - Remove silos in your organisation - Improve team collaboration and working culture - Maximise output without hurting morale Contact us today to start today.

Company details

Company size11 - 50

Links

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Job description

This is a remote position.

My client is a multi-national manufacturer of vaping products with both a white-label business and also their own brand which is thriving in Europe and North America. They are looking to engage a Marketing Insight Manager at associate level on a freelance basis.

The overall task is to provide market analysis and insights on key central European markets in Poland, Czech Republic, Austria, and Germany. On a day-to-day basis. Within this, day-to-day duties will involve:

- conducting visits and interviewing customers on their sites to get real views
- design & run surveys using online tools such as SurveyMonkey and Qualtrics + analyse results
- extracting data from online sources
- analyse trends in end-user flavour preferences
- summarise feedback and turn into meaningful data for the business development team
- advise the product development team on new products
- share market insights with customers

A strong marketing background in product-based environments is absolutely required, and any experience of the vape, tobacco replacement, or tobacco industries would also be a huge benefit.

The engagement preference is as an ongoing freelance contract. Employed contracts are available, but this will have an impact on the gross salary offered. For freelancers, the annual compensation is EUR30000 to EUR37500 according to experience.

Please note the role will require 20-25% out-of-home travel.



Salary: 30000EUR - 37500EUR

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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