Senior Voice of Customer (VOC) Associate

Do you have a passion for turning customer feedback into actionable insights that shape business strategy and drive growth?

If you’re experienced in Voice of the Customer (VoC) analysis and thrive on influencing decisions through data-driven storytelling, we’d love to have you join Principal as a Senior VoC Associate on our Customer Insights Activation Team.

In this role, you’ll be a key player in transforming customer insights into meaningful experiences. You’ll help translate our vision into tangible business goals and capabilities, ensuring that every decision we make reflects the voice of our customers. Your work will directly impact projects that enhance engagement and strengthen relationships with those we serve.

What You’ll Do

• Analyze and synthesize customer data: Integrate multiple data sources, identify patterns, uncover root causes, and deliver actionable insights that inform strategic decisions.
• Create compelling stories: Turn complex findings into clear, persuasive narratives and visualizations that bring the customer experience to life for stakeholders.
• Communicate with impact: Deliver insights through engaging presentations, reports, and storytelling that influence conversations and drive alignment.
• Lead projects and partnerships: Manage end-to-end project execution, coordinate cross-functional teams, anticipate risks, and ensure timely delivery of initiatives.
• Enable strategic decision-making: Apply strong analytical skills, intuition, and creativity to refine insights and guide business strategies.
• Foster collaboration: Build strong relationships across teams and contribute to a world-class, inclusive work environment.

• Bachelor’s degree or equivalent experience.
• 2+ years of experience in Customer Experience (CX), with a focus on VoC analytics and feedback management.
• 2+ years of hands-on experience with Qualtrics (Engage and Discover modules preferred).
• Current Qualtrics certification (or ability to obtain within 90 days).
• Skilled in project and stakeholder management, with a track record of delivering initiatives on time.
• Proficient in synthesizing diverse data sources, creating impactful visualizations, and delivering insights through compelling storytelling.

Why Join Principal?

At Principal, we believe understanding our customers is the foundation of our success. We’re committed to creating an inclusive, diverse workplace where every voice matters. We celebrate unique perspectives and provide equal opportunities for all.

The following locations are examples of market-specific salary ranges across different geographies. 

• Grand Island, NE / Wichita, KS: $69,300 - $81,900 / year
• Des Moines, IA / Tampa, FL: $73,150 - $86,450 / year
• Charlotte, NC / Dallas, TX: $77,000 - $91,000 / year
• Chicago, IL / Denver, CO / Minneapolis, MN: $84,700 - $101,100 / year
• Los Angeles, CA / New York City, NY: $92,400 - $109,200 / year

Work Authorization/Sponsorship

At this time, we're not considering applicants that need any type of immigration sponsorship (additional work authorization or permanent work authorization) now or in the future to work in the United States. This includes, but IS NOT LIMITED TO: F1-OPT, F1-CPT, H-1B, TN, L-1, J-1, etc. For additional information around work authorization needs please use the following links.

Nonimmigrant Workers and Green Card for Employment-Based Immigrants

Investment Code of Ethics

For Principal Asset Management positions, you’ll need to follow an Investment Code of Ethics related to personal and business conduct as well as personal trading activities for you and members of your household. These same requirements may also apply to other positions across the organization.

Experience Principal

At Principal, we value connecting on both a personal and professional level. Together, we’re imagining a more purpose-led future for financial services – and that starts with you. Our success depends on the unique experiences, backgrounds, and talents of our employees. And we support our employees the same way we support our customers: with comprehensive, competitive benefit offerings crafted to protect their physical, financial, and social well-being. Check out our careers site to learn more about our purpose, values and benefits.

Principal is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

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