Healthcare Marketing Creative Strategist

Remote | Lifestyle Medical Facility | 30 Hours per Week | $6 per Hour

About the Role

A growing lifestyle medical facility is seeking a Healthcare Marketing Creative Strategist to support its rebranding efforts and strengthen the presentation of its patient-facing content, website, and digital marketing materials.

This role combines creative strategy with hands-on execution. You will help assess the facility's current branding, recommend improvements, generate content ideas, and bring the approved direction to life through Canva, WordPress, patient education materials, and digital content.

This is not a role for someone who only waits for completed design instructions. The ideal candidate can understand the facility's goals, ask thoughtful questions, identify opportunities, explain creative recommendations, and personally produce high-quality materials.

Key Responsibilities

1. Brand Assessment and Rebranding

• Review the facility's website, patient materials, visual identity, messaging, and existing marketing content.

• Collaborate with stakeholders to understand the facility's mission, services, target audience, goals, and preferred brand direction.

• Develop mood boards, messaging options, sample layouts, and creative concepts for review.

• Apply the approved brand direction consistently across digital and printed materials.

2. Content Strategy and Creative Ideation

• Generate content ideas based on the facility's services, target patients, brand direction, and marketing priorities.

• Define the intended audience, key message, purpose, and desired action for each piece of content.

• Identify unclear messaging, missing information, weak calls to action, and opportunities to improve patient engagement.

• Develop content concepts for patient education, service promotion, websites, blogs, and social media.

3. Canva Design and Template Development

• Create and redesign patient handouts, brochures, infographics, presentations, social media graphics, and educational resources.

• Develop reusable Canva templates that follow consistent typography, spacing, colors, imagery, and layout standards.

• Organize templates and brand assets so the internal team can easily maintain and update materials.

• Build efficient Canva workflows that reduce repetitive design work.

4. Microsoft Publisher-to-Canva Migration

• Review, organize, and prioritize existing Microsoft Publisher documents.

• Convert Publisher files into editable Canva documents while improving readability and visual consistency.

• Apply approved branding while preserving accurate clinical and patient information.

• Establish organized naming, folder, version-control, and approval systems for migrated materials.

5. WordPress Website Support

• Review the website from a branding, messaging, usability, and patient-content perspective.

• Update website text, images, graphics, service information, blogs, downloadable resources, and calls to action.

• Apply approved branding across relevant pages and ensure content displays properly on desktop and mobile devices.

• Coordinate with technical support when advanced coding or development is required.

6. Patient-Facing Marketing Materials

• Create clear and engaging materials that help patients understand the facility's services and care options.

• Improve educational content related to nutrition, lifestyle medicine, weight management, women's health, and other approved services.

• Use professional, supportive, and patient-friendly language and visuals.

• Include clear next steps and appropriate calls to action while following the facility's clinical approval process.

7. Social Media and Digital Content

• Develop graphics, carousels, short-form videos, educational posts, and other brand-aligned digital content.

• Adapt content to the audience and requirements of each platform.

• Connect content to actions such as visiting the website, learning about a service, or scheduling an appointment.

• Repurpose approved content across channels while maintaining consistent messaging.

8. Workflow and Process Improvement

• Establish an organized workflow for requests, drafts, revisions, approvals, and finalized materials.

• Maintain a centralized library of templates, brand assets, graphics, and approved content.

• Develop naming conventions, version-control standards, project trackers, and basic process documentation.

• Recommend Canva, WordPress, AI-assisted, or approved automation tools that improve efficiency.

9. Stakeholder Collaboration

• Collaborate with stakeholders throughout discovery, concept development, approval, and implementation.

• Ask thoughtful questions before recommending major brand or content changes.

• Present focused creative options and explain recommendations in clear, nontechnical language.

• Receive feedback professionally and communicate progress, obstacles, dependencies, and required approvals.

Initial Priorities

During the first stage of the role, you may be responsible for:

• Reviewing the existing website, patient resources, and marketing materials

• Identifying brand inconsistencies and improvement opportunities

• Recommending a visual and messaging direction

• Creating Canva templates and organizing brand assets

• Redesigning priority patient-facing materials

• Migrating Microsoft Publisher documents into Canva

• Updating priority WordPress pages and downloadable resources

• Developing consistent templates for website, print, and social media use

Required Qualifications

• Experience in branding, rebranding, content strategy, creative strategy, or a similar marketing role

• Strong portfolio demonstrating both creative thinking and completed design work

• Advanced and current Canva proficiency

• Practical experience updating and managing content in WordPress

• Experience creating brochures, handouts, presentations, website graphics, social media content, or educational materials

• Strong understanding of typography, layout, visual hierarchy, readability, and brand consistency

• Ability to identify brand and content improvement opportunities

• Ability to generate ideas based on business goals, audience needs, and stakeholder input

• Strong written and verbal communication skills

• Ability to explain creative recommendations and accept feedback professionally

• Strong organization, project-management, and remote-working skills

• Ability to balance strategic thinking with hands-on production

Preferred Qualifications

• Experience creating content for healthcare, wellness, nutrition, lifestyle medicine, or professional services

• Experience supporting a brand refresh or complete rebranding project

• Experience developing brand guidelines, style guides, or template systems

• Familiarity with Adobe Illustrator, Photoshop, or InDesign

• Knowledge of print-ready file preparation, including margins, bleed, and file-export requirements

• Basic video-editing or motion-content experience

• Understanding of patient-friendly healthcare communication

• Basic knowledge of SEO, website analytics, and content performance

• Experience with Canva Bulk Create, automation tools, or AI-assisted creative workflows

• Familiarity with email marketing, content calendars, and social media scheduling tools

Ideal Candidate

You may be a strong fit for this role if you are:

• Strategic but practical

• Creative but organized

• Proactive but diplomatic

• Confident but collaborative

• Visually skilled while still focused on function and clarity

• Comfortable working independently and communicating with multiple stakeholders

• Able to move between big-picture brand thinking and detailed creative execution

• Comfortable using both Canva and WordPress

• Passionate about creating clear, trustworthy, and engaging healthcare content