DTC Brand Strategist

This is a remote position.

• Own DTC performance across social, search, and retention channels, driving key KPIs like ROAS, CAC, LTV, and retention.
  
• Develop quarterly roadmaps including budgets, campaign mix, testing priorities, and retention strategies.
  
• Conduct audits of paid media, retention, brand presence, and funnel performance to uncover growth opportunities.
  
• Build and refine brand strategy, including messaging, voice, positioning, and differentiation.
  
• Oversee execution by guiding channel teams on targeting, scaling, and lifecycle marketing initiatives.
  
• Collaborate cross-functionally with Creative, Amazon, Paid Media, and Analytics teams to align efforts.
  
• Monitor performance through dashboards; troubleshoot issues and adjust strategies as needed.
  
• Lead client communications, including strategy calls and QBRs, while identifying growth and upsell opportunities.
  

Requirements

• 5+ years managing social ads with a strong focus on DTC/B2C campaigns.
  
• 3+ years hands-on with Meta & TikTok Ads.
  
• Expertise in email marketing and multi-channel campaign integration.
  
• Skilled in CRO & A/B testing to boost conversions and landing page performance.
  
• Strong creative eye and copywriting ability for consumer engagement.
  
• Active Meta & TikTok Ad Certifications.
  
• Proven leader with experience managing cross-functional teams.
  
• Track record of building scalable workflows for creative and performance marketing.
  
• Data-driven mindset with sharp analytical and optimization skills.
  
• Excellent communicator, highly organized, and results-focused.
  

• A computer with dual monitor setup is required
  
• Computer with at least 8GB of RAM
  
• Must have at least 25 MBPS internet speed
  
• Camera with at least 1080p resolution
  

Benefits

• 40 hours a week, 8 hours a day
  
• Competitive salary base
  
• Permanent work-from-home setup
  
• Unlimited FREE access to MAG School courses and SOP Library
  
• Work schedule is in Eastern Standard Time (EST), Monday-Friday only
  
• Opportunities for professional development and career advancement