Marketing and Communications Specialist

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Title: Marketing & Communications Specialist

Position Summary:

The Marketing & Communications Specialist plays a key role in advancing the mission of the BoatUS Foundation by planning, creating, and executing integrated marketing and communications campaigns that promote boating safety, clean water stewardship, educational programs, and charitable initiatives.

This position is part of a small, agile team and requires a proactive self-starter who can take marketing initiatives from concept through completion. The successful candidate will be comfortable managing multiple priorities, moving projects forward independently, coordinating with internal and external partners, and using data to refine outreach strategies.

This position is responsible for developing compelling content, managing email marketing campaigns, coordinating social media and digital advertising efforts, and driving engagement across the Foundation's outreach channels. The specialist will work closely with program teams, partners, grant funders, and external stakeholders to ensure Foundation programs reach broad audiences and achieve measurable results.

Essential Responsibilities:

Marketing & Campaign Management

• Develop and execute integrated marketing campaigns independently and with external marketing partners to support Foundation programs, grants projects, educational initiatives, events, and fundraising efforts.

• Take ownership of marketing projects from concept through execution, optimization, and reporting, including managing timelines, deliverables, approvals, and follow-up.

• Assist in the promotion of online boating safety courses, clean water initiatives, life jacket programs, and other Foundation priorities.

• Coordinate campaign calendars and content schedules across multiple communication channels.

• Support paid and organic digital marketing efforts, including social media advertising and audience targeting.

• Monitor and report campaign performance and recommend optimization strategies.

• Coordinate with external vendors, agencies, designers, printers, and advertising partners to ensure projects are delivered on time, on budget, and aligned with Foundation goals.

Content Development

• Create compelling content for email newsletters, website, social media, videos, partner toolkits, and promotional materials.

• Ensure communications are consistent with Foundation branding, voice, and mission.

• Collaborate with subject matter experts to produce educational and behavior-change focused materials.

Email Marketing & Marketing Automation

• Manage email campaigns from concept through deployment and reporting.

• Build audience segments and customer journeys within marketing automation platforms.

• Support newsletters, automated welcome series, course promotion campaigns, donor communications, and partner outreach.

• Analyze email performance metrics and identify opportunities to increase engagement and conversions.

Social Media & Digital Communications

• Manage and grow Foundation social media channels.

• Develop social content calendars and campaign assets.

• Monitor trends, audience engagement, and emerging opportunities.

• Coordinate social media support for national awareness campaigns.

Partner Support

• Support relationships with government agencies, boating organizations, industry partners, nonprofits, and corporate supporters.

• Develop communications materials for conferences, webinars, presentations, and stakeholder meetings.

• Support distribution of partner toolkits and outreach resources.

Measurement & Reporting

• Track marketing and communications performance using analytics tools.

• Prepare monthly and quarterly reports identifying key trends and campaign results.

• Monitor metrics including:

  • Email engagement

  • Website traffic

  • Course enrollments

  • Campaign reach

  • Social engagement

  • Digital advertising performance

  • Lead generation and audience growth

Qualifications:

Required

• Bachelor's degree in Marketing, Communications, Journalism, or related field.

• 4-6 years of experience in marketing, communications, digital marketing, or public relations.

• Excellent written and verbal communication skills.

• Experience managing email marketing campaigns and marketing automation platforms.

• Experience developing content for multiple channels, including social media and web.

• Strong project management and organizational skills.

• Experience using analytics to evaluate campaign performance.

• Experience with web analytics and digital advertising platforms such as Google Analytics, Google Ads, Meta Ads Manager, or similar tools.

Preferred

• Experience in nonprofit, association, education, conservation, outdoor recreation, or public awareness organizations.

• Experience with Salesforce, CRM systems, and marketing automation tools.

• Experience managing paid digital advertising campaigns.

• Familiarity with grant-funded outreach or public education initiatives.

• Experience using design, video, or creative production tools such as Canva, Adobe Creative Suite, or similar platforms.

• Knowledge of boating, outdoor recreation, conservation, or water safety programs.

• Portfolio or writing samples demonstrating experience with digital campaigns, email communications, web content, social media, or public-facing outreach materials preferred.

Note: This job description is intended to convey essential job functions and requirements. It is not an exhaustive list of duties, responsibilities, and skills. Additional tasks may be assigned as needed to fulfill the organization's mission and goals. 

Annual Salary

The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate’s work experience, education and training, the work location as well as market and business considerations.

The GEICO Pledge:

Great Company: Protecting customers through life’s twists and turns with innovation and integrity.

Great Careers: Personalized development programs, mentorship, and certification assistance.

Great Culture: Inclusive and collaborative culture rooted in shared success.

Great Rewards: Competitive pay, benefits, and flexibility to support your well-being and future.

The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled.

GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and associates. GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants.