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B2B Proposal Storyteller & Writer

Role overview

Qualifications

  • A minimum of 3 years of experience in B2B content strategy, proposal writing, sales enablement, or marketing communications
  • Bachelor's degree in Marketing, Advertising, Business Administration, Communications, Journalism, or a related field preferred
  • Proven writing and storytelling skills with the ability to turn complex information into clear content
  • Strong collaboration skills with the ability to partner across multiple departments

Responsibilities

  • Authoring persuasive business proposals and related materials
  • Review complex RFPs and formulae response plans
  • Translate complex services and capabilities into clear client-friendly messaging
  • Develop high-impact sales materials to support win strategies

Key facts

Other skills

  • Business Acumen
  • Technical Acumen
  • Collaboration
  • Detail Oriented
  • Creative Problem Solving
  • Critical Thinking
  • Social Skills
  • Adaptability

About the company

Assurant logo

Assurant

Insurance

Assurant is a leading global business services company that supports, protects, and connects major consumer purchases. A Fortune 500 company with a presence in 21 countries, Assurant supports the advancement of the connected world by partnering with the world’s leading brands to develop innovative solutions and deliver an enhanced customer experience through mobile device solutions, extended service contracts, vehicle protection services, renters insurance, lender-placed insurance products, and other specialty products. Thank you for visiting Assurant’s LinkedIn community. Before posting, please review our guidelines at https://www.assurant.com/social-community-guidelines.

Company details

Company typeLarge
IndustryInsurance
Company size10001

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Job description

The connected device category is in one of its most consequential moments in years — and Assurant Global Connected Living is helping shape what comes next.

We partner with many of the world's leading brands, supporting millions of customers across connected devices, homes, automobiles, and commercial equipment. Our purpose is simple: help people thrive in a connected world. As mobile, retail, OEM, and smart home ecosystems converge, customer experience, lifecycle economics, and brand trust are colliding in real time — and every proposal we win is a chance to prove what Assurant can do.

That’s where you come in. We’re looking for a B2B Proposal Storyteller & Writer who can find the through-line in complex business and technical information, translate it into a compelling business narrative, and make our value unmistakable to the clients making high-stakes decisions. This is a role for a writer who is rigorous, curious, and energized by work that directly shapes how Assurant competes and wins.

What Makes You Successful

  • You think critically and lead with business acumen. You don’t just capture information — you interrogate it, find the insight others miss, and connect it to what actually moves a deal or a client relationship forward.

  • You’re a bold storyteller. You have a point of view, you’re willing to make a confident recommendation, and you can turn complex, technical material into a narrative that’s persuasive and impossible to ignore.

  • You build relationships across the organization. You lead with high EQ, read the room, and earn trust with sales, product, legal, and SMEs — so people want to bring you their best thinking.

  • You’re collaborative without losing your edge. You balance diverse perspectives and healthy debate, then synthesize them into one clear, differentiated position.

  • You bring rigor to the craft. Attention to detail, deadline discipline, and version-control instincts are second nature — because in this role, precision is part of the persuasion.

What will be my duties and responsibilities in this role

Authoring persuasive business proposals & related materials

  • Review complex and detailed RFPs and work with the larger team to formulate the appropriate response “plan of attack”.

  • Contribute to and socialize RFP briefs that guide responses, key messages, and differentiators.

  • Translate complex products, services, technical capabilities, and detailed RFP line items into clear, concise, and persuasive client-friendly messaging that facilitates discussion and sharpens our responses.

  • Partner closely with sales, product, legal, and subject matter experts to gather inputs and shape differentiated responses.

  • Respond to RFP questions with compelling, well-positioned answers that support technical knowledge and differentiation.

  • Develop high-impact sales materials including pitch decks, one-pagers, battlecards, cover letters, and executive summaries that synthesize technical RFP responses into a compelling, high-level narrative that supports Assurant’s win strategies.

  • Tailor content to specific industries, client segments, and buyer personas to increase relevance and conversion.

  • Work with SMEs to ensure that their ideas and vision are captured and expressed appropriately.

Continuous optimization of sales enablement content  

  • Continuously improve a centralized content library of reusable responses, case studies, and proof points.

  • Create supporting content that may take the form of long- and short-form website content, as well as ad copy, video scripts, associate talking points and sales materials.

Proposal coordination and stakeholder management

  • In conjunction with the proposal coordinator, manage feedback, revisions, and document versions in a fast-paced team environment.

  • Edit and revise written content based on feedback and business requirements.


What are the requirements needed for this position?  

  • A minimum of 3 years of experience in B2B content strategy, proposal writing, sales enablement, marketing communications, or a related field; experience in consumer electronics, mobile, retail, or technology industries is preferred.

  • Bachelor's degree in Marketing, Advertising, Business Administration, Communications, Journalism, or a related field preferred.

  • Proven writing and storytelling skills, with the ability to turn complex business and technical information into clear, persuasive content for executive, partner, and customer audiences.

  • Experience developing proposals, RFP responses, presentations, sales collateral, case studies, thought leadership, and other customer-facing content.

  • Strong collaboration skills with the ability to partner across Sales, Product, Marketing, Legal, and Subject Matter Experts to create winning content.

  • Self-motivated and adaptable, with a creative problem-solving mindset and openness to feedback and continuous improvement.

  • Highly organized with strong attention to detail, project management skills, and the ability to manage multiple priorities in a fast-paced environment.

What other skills/experience would be helpful to have?  

  • Technical fluency; comfortable using standard web-based tools typical of remote work environments.

  • Understands the balance between “perfection” and “flawed-but-adequate”, and knows how and when to prioritize one over the other.

#LI-Remote

#AssurantproudKS

Pay Range:

$64,900.00 - $108,200.00

Any posted pay range considers a wide range of compensation factors, including candidate background, experience and work location, while also allowing for salary growth within the position.

If there is no posting end date listed then this is a pipeline requisition, and we will continue to collect applications on an ongoing basis.


Helping People Thrive in a Connected World
Connect with us. Bring us your best work and your brightest ideas. And we’ll bring you a place where you can thrive. Learn more at jobs.assurant.com.


For U.S. benefit information, visit myassurantbenefits.com. For benefit information outside the U.S., please speak with your recruiter.


What’s the culture like at Assurant?
Our unique culture is a big reason why talented people choose Assurant. Named a Best/Great Place to Work in 14 countries and awarded the Fortune America’s Most Innovative Companies recognition, we bring together top talent around the world. Although we have a wide variety of skills and experiences, we share common characteristics that are uniquely Assurant. A passion for service. An ability to innovate in practical ways. And a willingness to take chances. We call our culture The Assurant Way.


Company Overview
Assurant is a leading global business services company that supports, protects, and connects major consumer purchases. A Fortune 500 company with a presence in 21 countries, Assurant supports the advancement of the connected world by partnering with the world’s leading brands to develop innovative solutions and deliver an enhanced customer experience through mobile device solutions, extended service contracts, vehicle protection services, renters insurance, lender-placed insurance products, and other specialty products.


AI and Biometric Usage

Assurant supports the responsible use of Artificial Intelligence (AI), but we want to know the real you. Visit our AI Usage Guidelines page to understand what we expect from applicants regarding their use of AI during the application process. Since we would like to know the real you, we require that all of our virtual interviews be conducted on video.

 

Employment is contingent upon completion of a required identity verification process, which may include biometric technology, where permitted by applicable law and subject to applicable notice and consent requirements. See our Privacy Notice to learn about Assurant’s privacy practices, including our use of AI-enabled technology, automated decision making, and biometric information.


Equal Opportunity Statement
Assurant is an Equal Employment Opportunity employer and does not use or consider race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by federal, state, or local law in employment decisions.


Job Scam Alert
Please be aware that during Assurant's application process, we will never ask for personal information such as your Social Security number, bank account details, or passwords. Learn more about what to look out for and how to report a scam here.

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