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Client Strategist

Role overview

Qualifications

  • 3+ years of experience in Account Management, Client Success, Digital Marketing, or similar client-facing role.
  • Strong understanding of digital marketing, including SEO, PPC, and email marketing.
  • Excellent verbal and written communication skills.
  • Experience presenting marketing performance to clients.

Responsibilities

  • Serve as the primary point of contact for an assigned portfolio of clients.
  • Develop and maintain comprehensive digital marketing strategies tailored to each client's goals.
  • Analyze marketing performance using tools like Google Analytics 4 (GA4) and prepare performance reports.
  • Build long-term partnerships focused on client success and support contract renewals.

Key facts

  • Remote from: Africa
  • Full time
  • Mid-level (2-5 years)
  • English

Other skills

  • Analytical Thinking
  • Strategic Planning
  • Communication
  • Problem Solving
  • Time Management
  • Collaboration
  • Adaptability
  • Emotional Intelligence
  • Critical Thinking

About the company

EyeCarePro Inc. logo

EyeCarePro Inc.

Digital Marketing & SEO Agencies

At EyeCarePro, we take pride in being the forefront marketing agency in the eyecare industry, specializing in appointment bookings. With over two decades of dedicated service, we've consistently focused on one mission: helping you get more patients. Why Choose EyeCarePro? Industry-Leading Expertise: With over two decades of experience, we have tried and tested strategies that make us the go-to experts for patient booking strategies. We understand the unique challenges of the eyecare field and tailor our solutions accordingly. Nearly 1 Million Appointment Requests: In the past year alone, we've assisted our valued clients in securing nearly 1 million appointment requests. That's 1 million opportunities for practices like yours to make a difference in people's lives. Our Commitment to You At EyeCarePro, we are committed to your success: Providing Growth: Our strategies aren't just about getting more patients; they're about fostering meaningful growth for practices of all sizes. Whether you're a small, family-owned clinic or a large eye care institution, we have the solutions to meet your needs. Delivering Results: We believe in proving our worth with tangible results. When you partner with EyeCarePro, you can expect a measurable impact on your practice. We understand that actions speak louder than words, and we're here to help you thrive. No Contracts Required: We understand the importance of flexibility. That's why we offer our services without the burden of long-term contracts. We're confident that our results will speak for themselves, and we're dedicated to earning your trust every step of the way. Join the EyeCarePro family today, and let us help you grow your practice, boost your patient bookings, and make a lasting impact on the eyecare industry. Your success is our success, and we're excited to embark on this journey with you. Results Focused. Eye Care Experts. Technology Driven.

Company details

Company typeSME
IndustryDigital Marketing & SEO Agencies
Company size51 - 200

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Job description

At EyeCarePro, we're a leading digital marketing agency dedicated to helping eyecare professionals grow their practices through innovative digital marketing solutions. Our team is passionate about delivering exceptional results for our clients and making a difference in the eyecare industry.

We're looking for a talented Client Strategist to join our remote team and help drive success for our clients through impactful strategies, exceptional relationship management, and data-driven decision-making.

Job Overview

The Client Strategist serves as the strategic advisor and primary point of contact for a dedicated portfolio of eyecare clients. This role is responsible for building trusted client relationships, developing long-term digital marketing strategies, and ensuring every campaign aligns with the client's business objectives.

Working closely with Project Managers, SEO Specialists, Paid Media Specialists, Content Writers, Designers, Developers, and other internal teams, the Client Strategist translates client goals into actionable marketing strategies while ensuring projects are delivered successfully.

Success in this role requires excellent communication skills, strong business acumen, analytical thinking, and the ability to build lasting client partnerships that drive retention and growth.

Key Responsibilities

Client Relationship Management

  • Serve as the primary point of contact for an assigned portfolio of clients.
  • Build strong, trusted relationships through proactive communication and strategic consultation.
  • Lead recurring client meetings to review performance, discuss business goals, and recommend strategic initiatives.
  • Ensure clients understand the value and impact of their marketing investment.
  • Manage client expectations while maintaining a high standard of service.
  • Identify potential risks early and proactively resolve concerns to support long-term client satisfaction and retention.

Strategic Marketing Leadership

  • Develop and maintain comprehensive digital marketing strategies tailored to each client's goals.
  • Align marketing initiatives with business objectives, growth opportunities, and practice priorities.
  • Continuously review campaign performance and recommend adjustments based on data and industry trends.
  • Collaborate with internal specialists to ensure strategic execution across all marketing channels.
  • Identify opportunities to expand services that will benefit the client's business.

Performance Analysis & Reporting

  • Analyze marketing performance using tools such as Google Analytics 4 (GA4), Google Business Profile insights, SEO reporting, paid advertising metrics, call tracking, and other marketing platforms.
  • Translate complex marketing data into clear business insights and recommendations.
  • Prepare and present performance reports during client meetings.
  • Monitor campaign performance and recommend optimization opportunities based on measurable results.
  • Ensure marketing recommendations are backed by data and aligned with client objectives.

Cross-Functional Collaboration

  • Partner closely with Project Managers to ensure projects remain on schedule and clients receive timely updates.
  • Work alongside SEO, Paid Media, Content, Design, Development, and other internal teams to deliver high-quality marketing campaigns.
  • Clearly communicate client priorities and strategic direction to internal stakeholders.
  • Provide feedback that supports continuous improvement across service delivery.
  • Advocate for both the client and internal teams to achieve the best possible outcomes.

Client Growth & Retention

  • Build long-term partnerships focused on client success.
  • Identify opportunities for upselling and cross-selling additional services when they align with client goals.
  • Support contract renewals through consistent delivery of value.
  • Monitor client health and proactively address risks that may impact retention.
  • Encourage referrals by delivering exceptional client experiences.

Industry Expertise

  • Develop a strong understanding of the optometry and ophthalmology industries.
  • Stay informed on digital marketing best practices, emerging technologies, AI tools, and industry trends.
  • Understand client business models and recommend marketing initiatives that generate measurable practice growth.
  • Continuously improve marketing knowledge through ongoing learning and professional development.

Qualifications

Required

  • 3+ years of experience in Account Management, Client Success, Digital Marketing, Marketing Strategy, or a similar client-facing role.
  • Strong understanding of digital marketing, including SEO, PPC, websites, social media, email marketing, and local search.
  • Experience presenting marketing performance to clients.
  • Excellent verbal and written communication skills.
  • Strong analytical and problem-solving abilities.
  • Ability to manage multiple client accounts simultaneously.
  • Exceptional organizational and time management skills.
  • Experience working in a remote environment.
  • High attention to detail and strong follow-through.

Preferred

  • Experience working with healthcare or medical clients.
  • Experience with Google Analytics 4 (GA4), Google Business Profile, Google Ads, Looker Studio, or similar reporting platforms.
  • Understanding of CRM systems and marketing automation tools.
  • Experience working within a digital marketing agency.

Skills & Competencies

  • Client relationship management
  • Strategic thinking
  • Business consulting
  • Digital marketing knowledge
  • Data analysis and reporting
  • Communication and presentation skills
  • Problem solving
  • Project coordination
  • Time management
  • Emotional intelligence
  • Collaboration and teamwork
  • Adaptability
  • Critical thinking
  • AI literacy and willingness to learn emerging technologies

Success in This Role

Successful Client Strategists consistently:

  • Build long-term, trusted client relationships.
  • Deliver proactive strategic recommendations.
  • Translate marketing data into meaningful business insights.
  • Communicate confidently with clients and internal teams.
  • Help clients achieve measurable business growth.
  • Identify opportunities to improve marketing performance and expand client partnerships.
  • Demonstrate ownership, accountability, and professionalism in every client interaction.

Specific Requirements

  • Standard working hours of 9:00 AM – 5:00 PM EST.
  • All work is remote. You can work from anywhere, but you'll need to provide:
    • Your own computer, monitors, and equipment.
    • A quiet, dedicated workspace.
    • Stable, high-speed internet.
    • Load-shedding backup equipment where applicable.

Benefits

  • Competitive salary and paid time off.
  • Opportunities for professional growth and career development.
  • A supportive, collaborative, and dynamic team environment.
  • Flexible remote work arrangements.
  • Ongoing learning and development opportunities.

Why Join EyeCarePro?

At EyeCarePro, we're not just about digital marketing—we're making a real difference for eyecare professionals and their patients. As a Client Strategist, you'll play a critical role in helping practices grow while working alongside a passionate, collaborative team committed to innovation and client success.

If you're excited about building strong client relationships, developing impactful marketing strategies, and helping businesses grow, we'd love to hear from you.

Be part of a company that's revolutionizing digital marketing for eyecare professionals.

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Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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