Silverback Strategies is a performance marketing agency built to help marketers grow and capitalize on change. Ad Age, Inc Magazine, The Washington Post, The Washingtonian, and The Washington Business Journal have recognized Silverback as one of the best places to work.
We hire the best and help them get better. Silverbackers are supported, challenged and inspired by their peers. Regardless of title or tenure, every Silverbacker plays a role in helping our agency get better. This is a place where you can make a difference.
The Senior Director of Paid Media is responsible for building an industry-leading performance media department. This role is designed for an experienced media leader to set and implement their vision for media delivery that produces the highest returns for mid-market clients ($50-$500m in annual revenue). We want to hire the right person; give them whatever tools, resources, and support they need to succeed; and then get the hell out of the way.
This role requires a seasoned expert in media planning and execution across both Paid Search and Social channels, capable of setting a clear vision to help our clients drive business growth and hit their performance goals. Reporting directly to the CEO, the Senior Director will lead a team of talented Associate Directors to empower our people to do their best work in Media strategy & delivery. They will keep a finger on the pulse of a rapidly evolving industry to ensure Silverback’s Media product & delivery remains top-of-the-line.
Here’s what we expect from our Senior Director of Paid Media, with responsibilities broken up into two categories:
What You'll Do: Channel Expertise & Innovation
Act as the Media & Creative department’s ultimate authority on Paid Media best practices across search, social, and display platforms
Develop and execute a comprehensive media strategy across channels to drive successful performance marketing efforts for our clients. Ensure alignment with client's business goals, KPIs, and market trends
Continuously test new media channels and media strategies to enhance marketing performance and client value
Proactively contribute to new business pitches, demonstrating thought leadership and strategic vision
Act as a primary point of contact for some of the agency’s largest key clients. Build deep relationships and provide strategic insights by leading client performance discussions, offering cross-channel insights and innovative solutions
Delegate tactical execution/ad ops to junior teammates while maintaining awareness of account performance and what’s happening in-platform to ensure high levels of quality
What You'll Do: Operational Responsibilities
Directly manage a small team of talented Associate Directors and act as the skip-level manager to a broader team of individual contributors. Coach individuals on performance and professional development to promote a positive, collaborative work environment
Work closely with your direct reports to set & roll out departmental initiatives and maintain high levels of quality assurance throughout the department
Take ownership of the personnel decisions within the Media & Creative department — confidently make informed decisions around hiring/firing and talent acquisition to ensure we have the “right people in the right seats.”
Spearhead the development and implementation of high-quality training; ensures the Media department remains cutting-edge in a rapidly changing landscape through continuous training and learning & development initiatives
Play the lead role in standardizing and continuously optimizing the agency’s processes for media planning and execution
Work closely with our Media Planning, Analytics, and Creative teams to ensure seamless campaign delivery and performance optimization.
Oversee the department’s P&L through budget allocations, financial forecasting, and performance analysis. Maintain the financial health of media portfolios, ensuring alignment with client objectives and agency capabilities.
Leads decision-making on team/individual utilization and resource planning
Qualifications, or What We're Looking For:
Candidates must have previously been in a leadership role (Director-level or equivalent) at an established digital marketing agency.
8+ years of experience in performance media, with a proven track record in multi-channel strategy and execution
Deep experience with both paid search and paid social platforms. (Google, Meta, TikTok, and LinkedIn are the most important — any other platforms/channels are a plus!)
Proven track record of success in navigating a challenging Media and Creative landscape to drive innovation and evolve best practices at a departmental level
Exceptional leadership and people management skills. Must have experience managing diverse teams, building relationships with direct and skip-level reports, and spearheading complex projects impacting multiple stakeholders
Skilled and passionate about “taking charge” of the strategic direction of a team or department — comfortable working autonomously to drive success
Deep understanding of the consumer journey; highly adept at measuring media performance across all levels/stages of the funnel
Excellent communication and presentation skills; proven ability to engage and influence C-level executives and stakeholders
Experience managing department financials, P&L, and utilization / resource planning
PERKS/BENEFITS
Unlimited PTO
Comprehensive health, dental, and vision plans
Monthly Team Events and a fun, casual, inclusive company culture
Peloton digital membership
12 weeks of Paid Parental Leave
Summer Fridays
401(k) with Employer Match
WORK ENVIRONMENT
We’re a fully remote agency with employees working across the continental United States. At Silverback, you'll be part of a remote work culture that emphasizes smooth, productive online communication.
We at Silverback pride ourselves on being an extremely tight-knit team. We boast an unparalleled culture of collaboration, empathy, and a truly "work hard, play hard" mentality.
We are consistently recognized as a Top Workplace on Glassdoor, and were most recently awarded a prestigious 2022 Best Places to Work designation by Ad Age. Apply today & discover for yourself what makes Silverback Strategies such a special place to work. We can't wait to hear from you!
Silverback Strategies is an equal opportunity employer. If you believe you meet the qualifications for the position, then we invite you to apply. We celebrate the free flow of conversation, ideas and opinions at Silverback, but actions such as bullying, discrimination, harassment or retaliation of any kind are strictly prohibited in our workplace. We are committed to providing a safe, open and accommodating environment that allows all of our team members to thrive. Employment decisions are made without regard to age, color, disability, family, genetic information, origin, race, religion, sex. For more information, we invite you to visit eeoc.gov. 
