ABM & Field Marketing Manager

Reports To 

What You Will Be Doing 

ChargePoint is seeking an ABM & Field Marketing Manager for North America Strategic Accounts. In this role, you will design and execute high-impact 1:few and 1:1 account-based marketing programs that drive pipeline growth, accelerate strategic opportunities, and support the successful closure of priority deals. You will partner closely with sales to identify target accounts, align on account priorities, and develop account engagement strategies that move prospects through complex buying journeys. You will own campaign strategy, messaging, content, events, field experiences, and account-based tactics while leveraging data to measure performance, optimize results, and improve engagement. The role requires collaboration across sales, product marketing, content, digital marketing, events, partner marketing, and leadership teams to deliver measurable business outcomes for strategic enterprise accounts. 

What You Will Bring to ChargePoint 

• Build and execute 1:few and 1:1 ABM campaigns for North America Strategic Accounts.
• Own campaign strategy, messaging, content, tactics, timelines, and execution plans.
• Partner with sales to align on target accounts, opportunity strategy, pipeline goals, and account priorities.
• Share accountability for pipeline generation and opportunity acceleration with sales teams.
• Develop account-specific and segment-specific messaging aligned to customer challenges and ChargePoint solutions.
• Create engaging ABM programs and field experiences that drive account engagement and progression through the buyer journey.
• Plan, host, and participate in executive dinners, roundtables, roadshows, regional events, luxury experiences, and other high-touch programs.
• Analyze account engagement, campaign performance, pipeline contribution, and optimization opportunities.
• Test and refine messaging, channels, offers, formats, tactics, and experiences to improve performance.
• Monitor market trends, customer needs, competitive dynamics, and ABM best practices.
• Collaborate cross-functionally with sales, product marketing, content, digital marketing, events, partner marketing, and leadership teams. 

Requirements 

• 7+ years of experience in ABM, field marketing, demand generation, or enterprise marketing.
• Proven experience building ABM programs for enterprise or strategic accounts.
• Experience planning and executing executive-level field programs, including dinners, roundtables, regional events, roadshows, and other high-touch customer experiences.
• Hands-on experience using AI tools such as Claude for account research, personalization, messaging development, campaign creation, and content development.
• Strong understanding of enterprise buying committees, buyer personas, complex sales cycles, and account-based selling motions.
• Strong writing, communication, collaboration, and project management skills.
• Strong analytical and data-driven decision-making capabilities, with the ability to evaluate performance, identify insights, and optimize programs.
• Creative, proactive, resourceful, and comfortable operating in a fast-paced, high-accountability environment.
• Functional expertise in Account-Based Marketing (ABM), Field Marketing, Demand Generation, Enterprise Marketing, Campaign Strategy, Pipeline Development, Opportunity Acceleration, and Strategic Account Engagement.

Location 

Remote – United States

ChargePoint is committed to fair and equitable compensation practices. The targeted US salary range for roles at this operating level is $106,000 to $150,000. This range represents base salary and does not reflect equity, benefits or variable pay where applicable. Actual base salaries are based on several factors unique to each candidate, including but not limited to skill set, experience, certifications and specific work location.