Strategy & Planning Manager (Smart Supply)

Turn Client Goals into Winning Strategies: Translate client objectives into data-driven programmatic supply strategies, building scalable recommendations that maximize campaign performance and business outcomes.

Own the Proposal Process: Lead the development of RFPs, RFIs, and complex client briefs in close partnership with Growth and Strategy teams, delivering thoughtful, high-quality proposals from intake through completion.

Build Executive-Ready Proposals: Create compelling proposal decks across display, video, native, and other programmatic channels, including supply recommendations, inventory forecasts, bid guidance, audience strategies, and budget allocations.

Research and Curate Supply Opportunities: Explore inventory, audience, and marketplace availability across SSPs, DMPs, and data providers to develop scalable targeting recommendations and high-quality sample inventory packages.

Collaborate to Bring Plans to Life: Partner closely with Ad Operations, Technical Account Managers, and cross-functional teams to validate feasibility, support deal setup, and help resolve inventory or audience activation challenges.

Drive Operational Excellence: Build and maintain reusable planning resources, including inventory libraries, audience documentation, case studies, competitive insights, and knowledge base materials that enable team efficiency and consistency.