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Vice President, Strategy

Role overview

Qualifications

  • 12+ years of strategic planning experience within a pharmaceutical or healthcare communications agency environment
  • Proven track record advising commercial brand teams
  • Deep expertise developing brand strategy, customer insights, positioning, messaging frameworks, and integrated omnichannel plans
  • Exceptional communication, facilitation, and storytelling skills

Responsibilities

  • Serve as a trusted strategic advisor to senior pharmaceutical clients, building lasting partnerships and influencing brand direction
  • Lead the development of integrated brand and engagement strategies that connect customer insight, business objectives, and omnichannel execution
  • Shape strategic thinking across client engagements and help teams navigate complex business challenges
  • Drive strategic rigor across key deliverables, ensuring recommendations are grounded in research and insights

Key facts

  • Remote from: United States
  • Full time
  • Expert & Leadership (>10 years)
  • English

Other skills

  • Strategic Planning
  • Business Acumen
  • Engagement Skills
  • Complex Problem Solving
  • Communication
  • Collaboration
  • Leadership
  • Adaptability

About the company

Lucid Group logo

Lucid Group

Marketing & Advertising

Transformation starts here. In healthcare, innovation doesn’t only change lives—it saves them. We don’t take that lightly. That’s why we approach each challenge with curiosity - asking the right questions, gaining understanding, then bringing together the right team of diverse minds across capabilities to deliver transformative solutions that break through and help realise change for those who need it most. Purposefully designed for today’s healthcare challenges Today’s healthcare marketing landscape is more complex and challenging than ever—the “standard” playbook no longer guarantees success. Lucid is purpose-built to help you make the most of unexpected opportunities, challenging conventional thinking, and bringing a fresh perspective. Partnering with over 200 brands and assets, we’ve learned that it’s our curiosity and diverse perspectives that allow us to succeed where other agencies fail. Our integrated, scalable teams with more than 600 members across the globe, bring a unique lens to every client challenge, with expertise that spans medical, scientific and commercial disciplines, helping us create tailored strategies that shift perceptions, change behaviour and drive better health outcomes. • Consulting on strategy & operating models • Asset & brand strategy development • Medical solutions • Commercial solutions • Disruptive distribution • Data analytics, insights & AI • US & global activation expertise Looking for a new partner to help grow your brand? Are you looking for advice on healthcare communication challenges? Find out how we can help by visiting our website for more details.

Company details

IndustryMarketing & Advertising
Company size201 - 500

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Job description

ABOUT LUCID GROUP

We are a global healthcare communications agency with deep therapeutic expertise that traverses the asset lifecycle, delivering transformative outcomes for healthcare brands for over 20 years.

Our more than 500 highly trained professionals work with speed and agility to craft and execute breakthrough strategies that maximise performance and unlock a brand's full potential.

This position is aligned to one of our three capabilities:

  • Commercial Communications: Accelerating a brand's trajectory with data-driven strategies and creativity that moves markets.

Our other capabilities include:

  • Scientific and Medical Communications: Translating scientific insight into impactful strategies and compelling narratives that inspire change.

  • Consulting: Specialised life-sciences consulting - empowering clients to optimise operating models, maximise asset potential and drive sustainable transformation.

Job Summary

We are seeking a strategic leader who thrives at the intersection of brand strategy, engagement planning, and client partnership. As a Vice President, Strategy, you'll work alongside senior client stakeholders and internal cross-functional teams to shape brand direction, develop integrated strategic plans, and translate complex business challenges into clear, actionable recommendations.

This role is ideal for someone who enjoys solving ambiguous problems, leading strategic conversations, and bringing omnichannel thinking to life. You'll play a key role in client growth, new business, and helping teams develop strategies that move seamlessly from insight to execution.

Responsibilities

  • Serve as a trusted strategic advisor to senior pharmaceutical clients, building lasting partnerships and influencing brand direction through executive-level counsel.

  • Lead the development of integrated brand and engagement strategies that connect customer insight, business objectives, and omnichannel execution into cohesive, actionable plans.

  • Shape strategic thinking across client engagements, helping teams navigate complex business challenges and transform ambiguity into clear, compelling strategic direction.

  • Partner closely with cross-functional leaders across Account, Creative, Medical, Media, and Project Management to ensure strategic excellence is reflected throughout the work and consistently delivered to clients.

  • Drive strategic rigor across key deliverables, ensuring recommendations are grounded in research, competitive intelligence, customer insights, and commercial opportunity.

  • Champion strategic innovation by identifying new opportunities for client growth, challenging conventional thinking, and elevating the quality of strategic output across the business.

  • Play a leading role in business development efforts by shaping strategic narratives, contributing to new business pitches, and helping secure new client partnerships.

  • Facilitate high-impact workshops, planning sessions, and executive discussions that align stakeholders and move brands forward with confidence.

  • Mentor and develop members of the Strategy team while fostering collaboration and strategic thinking across multidisciplinary teams.

  • Represent the agency as a senior strategic leader, demonstrating commercial acumen, executive presence, and a commitment to delivering exceptional client outcomes.

Qualifications

  • 12+ years of strategic planning experience within a pharmaceutical or healthcare communications agency environment, with a proven track record advising commercial brand teams.

  • Demonstrated ability to build trusted partnerships with senior client stakeholders, including Brand Directors, Franchise Leads, Marketing Leaders, and other executive decision-makers.

  • Deep expertise developing brand strategy, customer insights, positioning, messaging frameworks, and integrated omnichannel plans that drive measurable business outcomes.

  • Strong commercial acumen with the ability to connect market dynamics, customer insights, and business objectives into clear, actionable strategic recommendations.

  • Experience leading strategic planning across a brand lifecycle, with product launch experience strongly preferred.

  • Proven success leading the strategic development of new business opportunities, including pitch strategy, workshops, and client presentations.

  • Exceptional communication, facilitation, and storytelling skills, with the ability to influence diverse audiences and inspire confidence at all levels of an organization.

  • Experience leading cross-functional teams and partnering effectively with Account, Creative, Media, and Project Management disciplines to deliver integrated solutions.

  • A collaborative, solutions-oriented leadership style with the ability to navigate ambiguity, influence without authority, and drive alignment across complex organizations.

WHAT DOES IT MEAN FOR US TO BE LUCID?

At Lucid Group, we transform lives. Always. We believe in providing a culture of authenticity where we can all be ourselves, make real connections, and enjoy the work that we do. Together.   

We empower our people to embark on a journey of growth and advancement by offering meaningful learning and development opportunities. 

Central to our ethos is our commitment to cultivating an environment that embraces and respects people of all backgrounds and identities, underpinned by a culture of conscious inclusion and support.   

The Lucid values are not just mere words; they are the culmination of our collective efforts. Co-created by our people for our people, these values serve as our guiding principles, ensuring that every decision we make positively impacts the lives of the clients, patients, healthcare professionals, and colleagues we serve.   

  • Compassionately Human: We think about the human impact of our actions 

  • Accountable Allies: We are the go-to strategic partners for our clients 

  • Invent with Intent: We create meaningful solutions to solve real problems 

  • Courageously Curious: We challenge ourselves to think disruptively 

Equal Opportunity Employer: We are an Equal Opportunity Employer and welcome applications from all backgrounds, regardless of race, color, sex, age, pregnancy, marital status, religion, sexual orientation, gender identity, and/or expression or disability.   

We are dedicated to offering an inclusive and accommodating recruitment process. If you require any accommodations during the interview, please do not hesitate to contact us.

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Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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