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Business Development Representative

Role overview

Qualifications

  • Minimum 1 year of successful experience in a BDR or quota-carrying sales role
  • Track record across both outbound prospecting and inbound lead qualification
  • Hands-on experience with multiple sales techniques — cold calls, personalized LinkedIn/email messaging, and discovery calls
  • Strong written and verbal English communication skills

Responsibilities

  • Conduct company research based on SplitMetrics' Ideal Customer Profile (ICP) and execute personalized outreach
  • Qualify and follow up on inbound leads, quickly assessing fit and routing warm opportunities into the pipeline
  • Utilize automation tools, cold calls, and custom emails to build and enrich the sales pipeline
  • Own pipeline and demos-booked targets on a monthly and quarterly basis with a focus on quality over volume

Key facts

Other skills

  • Sales
  • Communication
  • Time Management
  • Adaptability
  • Coaching
  • Resilience

About the company

SplitMetrics logo

SplitMetrics

Computer Software / SaaS

SplitMetrics is an ecosystem of products and services gathered under the same roof of the SplitMetrics brand: SplitMetrics Acquire (formerly SearchAdsHQ), and SplitMetrics Optimize – our A/B testing platform and ASO tool of the year 2022, joined by SplitMetrics Agency. We are dedicated to enabling mobile-first businesses and brands worldwide🌎 to simplify their way to business success. An Apple Search Ads Partner, with a dedicated team of 120+ experts who live and breathe mobile app growth, SplitMetrics is obsessed with making its customers successful. That’s why top world app and game publishers choose to grow with SplitMetrics. Visit www.splitmetrics.com to unlock new levels of app growth with SplitMetrics.

Company details

IndustryComputer Software / SaaS
Company size51 - 200

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Job description

SplitMetrics is a global software company offering an ecosystem of products and services that serve as a growth engine for top mobile-first businesses worldwide. Our ecosystem includes:

  • SplitMetrics Acquire, a platform for automating and optimizing Apple Ads. 

  • SplitMetrics Agency, a full-service mobile marketing agency staffed by top experts.

  • SplitMetrics Optimize, an A/B testing platform recognized as the ASO Tool of the Year.

  • App Radar by SplitMetrics: an ASO platform with advanced keyword and competitor insights.

Why SplitMetrics? 

  • For almost 10 years, we've been at the forefront of the mobile marketing industry, providing an ecosystem of market-leading technologies.

  • An Apple Ads Partner, SplitMetrics is the 1st company to build the Apple Ads management platform. 

  • Working with top mobile companies and brands globally: Skyscanner, Glovo, Flo, Babbel, Wooga and many more.

  • Generating an impressive transaction volume, with over $1 billion in ad spend flowing through our ecosystem.

  • Integrated AI into our strategic approach since 2023.

  • Effectively collaborate across 20+ countries with a remote-first and supportive culture.

About the role:

This is a high-impact opportunity to join SplitMetrics' established sales team as a Business Development Representative, focused on Enterprise and C-level prospects across both inbound and outbound motions. You'll research, prospect, and qualify opportunities that feed directly into the sales pipeline, working closely with Sales to convert interest into qualified meetings. Strong performers have a clear path to Account Executive.

In this role, you will:

  • Conduct company research based on SplitMetrics' Ideal Customer Profile (ICP) and execute personalized, data-informed outreach to Enterprise and C-level contacts.

  • Qualify and follow up on inbound leads, quickly assessing fit and routing warm opportunities into the pipeline.

  • Utilize automation tools, cold calls, and custom emails to build and enrich the sales pipeline with new opportunities.

  • Run discovery and qualification calls with Enterprise companies and C-level titles to surface needs and hand qualified opportunities to the Sales Team.

  • Own pipeline and demos-booked targets on a monthly and quarterly basis, with a focus on quality over volume, contributing to team-wide KPIs.

  • Maintain accurate, up-to-date prospect and company records in HubSpot to track sales metrics and progress.

  • Collaborate closely with the Sales Team on outreach strategy, sharing feedback and refining messaging based on what's converting.

  • Actively participate in education sessions and training, and contribute expertise and best practices back to the Sales department.

About You:

  • Minimum 1 year of successful experience in a BDR or quota-carrying sales role, ideally including Enterprise or C-level outreach.

  • Track record across both outbound prospecting and inbound lead qualification.

  • Hands-on experience with multiple sales techniques — cold calls, personalized LinkedIn/email messaging, and discovery calls.

  • Experience with prospecting tools and a CRM (HubSpot a plus).

  • Strong written and verbal English communication skills.

  • Quick learner who adapts well to an ever-changing environment.

  • Time management skills and the ability to work independently or under supervision.

  • Coachable, resilient, and energized by feedback.

  • Comfortable operating with some ambiguity within an established, fast-moving team

Growth path:

Clear progression to Account Executive for BDRs who consistently hit pipeline and demo targets and demonstrate readiness for a full deal cycle. Specific AE-readiness milestones to be defined jointly with the AE team.

What is there for you?

  • Time Off: Vacation and public holidays following your country's regulations. Additional PTOs annually for personal rejuvenation.

  • Health and Wellness: Medical insurance or health care compensation. Paid sick leave to prioritize your well-being.

  • Professional Development: Top online/offline conferences and mobile industry events. Internal courses for continuous professional development.

  • Performance and Growth: Micro-management-free and supportive management style. Semi-annual performance review sessions. New career opportunities through our internal mobility program.

  • Team Engagement: Corporate online events and offline team retreats. Collaboration between teams through shared OKRs. Environment conducive to open dialogue and constructive feedback.

  • Work Flexibility: Flexible working schedule for a better work-life balance. Remote-first working environment.

  • Workspace Options: Coworking costs coverage program. Office hubs in key locations for a convenient and productive work environment.

Our Culture

At SplitMetrics, our values are not just words — they guide everything we do. To achieve our ambitious goals and maintain success, we stand united by our core behaviors:

  • Move Fast

  • Get Sh*t Done

  • Build Together

  • Strive for Transparency

  • Own What You Do

  • Learn + Share = Excel

Remote Hiring Guidelines: At SplitMetrics, we welcome team members from various countries. While all our roles are remote, certain positions may have specific eligibility requirements based on location. Our Talent Acquisition team can help answer any questions about location after starting the recruiting process.

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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