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Sr. Director of Product Management: Technical Skills and Simulations

Role overview

Qualifications

  • Deep understanding of product portfolio and market opportunities
  • Experience in product lifecycle management from discovery to launch
  • Strong ability to lead and drive enterprise-level alignment
  • Experience in the industrial sector, particularly maintenance and technical training

Responsibilities

  • Define and champion a bold product vision and portfolio strategy
  • Establish a deep understanding of customers and market dynamics
  • Partner with executive leadership to define go-to-market strategies
  • Define success metrics tied to business impact and customer value

Key facts

Other skills

  • Leadership
  • Communication
  • Strategic Planning
  • Collaboration

About the company

American Safety Council, Inc logo

American Safety Council, Inc

E-Learning / EdTech

Company details

IndustryE-Learning / EdTech

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Job description

We power one of the world’s largest online compliance and workforce skills training ecosystems—enabling organizations to build safer, more capable, and high-performing teams at scale. But our ambition goes far beyond content delivery. We are redefining how people learn, build skills, and perform in real-world environments. At Certus, this mission is grounded in the world of industrial and technical skills—serving maintenance technicians, electrical workers, HVAC professionals, and the manufacturers, utilities, and facilities that depend on them.

As a Sr. Director of Product Management, you will play a pivotal leadership role in shaping the future of workforce learning and performance. You will set the vision and direction for a high-impact product portfolio centered on technical skills and immersive, simulation-based training, driving meaningful outcomes for learners and measurable growth for the business.

This is a highly visible role at the intersection of strategy, innovation, and execution. You will lead through influence and alignment, connecting deep customer insight, market opportunity, and business priorities to deliver transformative product experiences.

What You’ll Own:

Product Vision, Strategy & Portfolio Leadership
Define and champion a bold, differentiated product vision aligned with long-term business strategy and market opportunity

·         Ground that vision in a genuine understanding of our product portfolio—including our proprietary LMS, role-based curriculum frameworks, and electrical and HVAC troubleshooting simulations—and the industrial sectors they serve

·         Lead a portfolio-level strategy that balances innovation, growth, and operational excellence

·         Translate vision into a clear, outcome-driven roadmap with strong prioritization discipline across investments

·         Ensure consistent, high-quality execution across the full product lifecycle—from discovery to launch to scale

·         Drive enterprise-level alignment across product, technology, content, and go-to-market teams

·         Anticipate and navigate complex risks, tradeoffs, and dependencies at scale

Customer, Market & Thought Leadership
Establish a deep, data-informed understanding of customers, buyers, and market dynamics

·         Develop credibility with core buyer personas—Maintenance Managers, EHS Directors, Training Coordinators, and Plant Operations Leaders by understanding the operational realities of industrial maintenance environments

·         Champion a customer-obsessed culture, ensuring that insights directly shape product and business decisions

·         Lead advanced discovery practices to uncover unmet needs, workflows, and willingness to pay

·         Synthesize market trends, competitive intelligence, and emerging technologies into strategic opportunities

·         Act as a thought leader internally and externally on the future of workforce learning and simulation-based training

Commercial Strategy & Growth Acceleration
Partner closely with executive leadership, sales, and marketing to define winning positioning and go-to-market strategies

·         Own the commercial model for the simulation and skills portfolio—including enterprise licensing, seat-based pricing, curriculum bundle strategy, and more

·         Drive product-led growth initiatives that accelerate adoption, expansion, and revenue

Performance, Analytics & Continuous Innovation
Define and own portfolio-level success metrics tied to business impact, customer value, and market growth

·         Track and improve simulation-specific quality and impact metrics—including learner time-to-competency, fault-finding accuracy rates, and post-training performance improvements reported by enterprise customers—as leading indicators of product value and renewal likelihood

·         Build a high-performing operating cadence that connects product performance, customer insight, and investment decisions

·         Leverage data and insights to inform strategic pivots and long-term roadmap evolution

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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