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Product Marketing Manager (m/f/d)

Role overview

Qualifications

  • 5+ years in product marketing
  • Proficiency in value-driven messaging
  • Experience in sales enablement, especially for resellers
  • B2B SaaS marketing experience preferred

Responsibilities

  • Build product positioning and value-driven messaging
  • Lead product launches across multiple stakeholders
  • Deliver sales enablement to sales teams and resellers
  • Communicate value of Uberall’s ecosystem to prospects and customers

Key facts

Other skills

  • Verbal Communication Skills
  • Organizational Skills
  • Analytical Skills
  • Multitasking
  • Dealing With Ambiguity

About the company

Uberall logo

Uberall

Marketing & Advertising

Uberall is a multi-location marketing platform that enhances brand visibility and engagement when customers search the world around them. The platform provides a comprehensive suite of tools to manage location data and listings, store locators, messaging, local social media, and social ads – making it easy for businesses to get found, be chosen and drive more sales. Established in 2013 in Berlin, Germany, Uberall powers over 1.3 million locations globally and is trusted by leading brands across various industries, including retail, hospitality, food & beverage, and automotive.

Company details

Company typeStartup
IndustryMarketing & Advertising
Company size201 - 500

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Job description

As a Product Marketing Manager, you will work closely with the Product, Marketing, Customer Success, Partner and Sales teams to develop, manage and execute all the key areas of product marketing from go-to-market (GTM) to sales enablement to drive both acquisition and retention. You will need to quickly become an expert on Uberall products, our industry, our customers, our resellers, competitors and our technology partners. We are looking for someone who is particularly strong at messaging, GTM, sales enablement to contribute to the success of a high-performance marketing team. 

Your responsibilities:

  • Build product positioning and value-driven messaging

  • Lead our product launches - multiple features, across multiple cross-functional stakeholders to ensure our launches are smooth, on time.

  • Build and deliver sales enablement to our sales teams as well as to our (branded and white label) resellers

  • Communicate and promote the value of the Uberall’s ecosystem (technology partners) to our prospects and customers helping us to drive pipeline and increase customer value.  

  • Product content creation: develop one pagers, product website pages, webinar presentations and product education materials to both direct customers and to our resellers’ network.

  • Build and execute initiatives to drive product usage, adoption and upsell.

  • Work with the head of Product Marketing to craft strong positioning and messaging, develop our use cases, refine our ICPs, buyer personas.

  • Understand our customers, their needs, and how Uberall products meet those needs; be one conduit for the voice of the customer across the company.

  • Work closely with product managers and solution consultants to deeply understand the products, its use cases and how they solve customer pain points. 

  • Maintain strong alignment with brand, content and growth marketing

 

Qualifications, Skills and Education:

  • 5+ years in product marketing

  • Proficiency in value-driven messaging

  • The aptitude for managing multiple product launches in a fast paced agile environment with tight deadlines and numerous stakeholders

  • Experience in sales enablement, especially for resellers

  • Excellent verbal and written communication skills

  • Good project management, organizational and analytical skills

  • Ability to multitask and prioritize in order to meet deadlines

  • Ability to deal with ambiguity and execute with minimum guidance

  • Comfortable working fully remote and independently

  • Highly self-motivated

  • B2B SaaS marketing experience preferred

  • Bonus points if you have experience with resellers and technology partners

 

What we offer:

 

💜 A mission with meaning and purpose At Uberall, we foster genuine connections between local businesses and people. Our diverse team allows us to win together with our partners, co-workers, and customers. Speaking of our customers, they’re some of the most recognizable businesses in the world.

 

😁 A truly human culture We’re famous for our culture. Uberallers live by our values. We’re open, collaborative risk-takers with a whole lot of passion and grit.

 

🤸🏽‍♀️ Flexibility to fit your lifestyle Want to come to an office for collaboration? We’ve got space for you in Berlin, Amsterdam, and Barcelona. We also offer co-working access in Montreal, Paris, London, LA and San Diego. Prefer to work remotely? Fine by us! Bonus points if we meet your pets in a video call. If working from another country is legally possible for you and within a reasonable time zone, we happily support work-ations.

 

💸  A piece of the pie Our pay & perks are competitive, and you better believe we review them on the regular to make sure they stay that way. We grow together, so of course all Uberallers are part of our long-term incentive program through VSOP/ESOP.

 

Emotional and intellectual connection Events and alignment sessions - YES and YES. With the team, cross-functions, regional, you name it - we love bringing people together. Uberallers share a LOT of hobbies. Whatever you’re into – reading books, baking, heavy metal, fostering kittens . . . you’ll find kindred spirits on our team.

 

🧘 Health and Wellness We prioritize your wellness with generous holiday time, paid parental and circumstantial leave, and individualized health and wellness opportunities depending on your location.

 

⭐️ All-access pass Get immersed in Uberall from day one. Your onboarding is packed with a deep dive into our values, insights into all our departments and a chance to ask the CEO anything. We come together monthly for our town hall and product showroom so you’re always in the know.

 

🌵 Everyday growth We support you on your non-stop learning journey. We offer development dialogues, live workshops on topics like resilience and feedback and a Leadership Academy to make sure our leaders have all the tools to bring out the very best in teams. We also invest in your growth with a learning fund program reinforcing our commitment to fostering a culture of continuous learning.

 

🖥 Top-of-the-line tech MacBook Pro, magic mouse, 2nd screen . . . Need anything else? Let the People & Culture team know.

 

Remember our "Grow Together" value from the beginning of the ad? 

 

We mean it. 

 

🌵🏔✊🚀

 

Everything starts with getting in touch. The best way to express your interest is by applying online. One of our real, human TA Partners will be carefully reading your profile and can't wait to hear from you.

 

In the meantime, let our "Uberall" social account give you some real-life impressions.

 

👥 Diversity, Equity, Inclusion & Belonging:

 

At Uberall, we believe inclusion unlocks the potential of diversity. It’s right there in our number one core value – Grow Together. Sure, we’re over 400 unique people with over 50 nationalities working in 30 different countries, but we’re all Uberallers. That means we’re collaborative, open-minded and assume positive intent in everything we do. We don’t judge, and we don’t exclude.

 

Our flexible ways of working are designed to make sure each and every Uberaller belongs and thrives, no matter their background, abilities, or lifestyle. We don’t just think inclusion makes us stronger, we KNOW it.

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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