The VP, Client Partnership – Beverage Alcohol is responsible for driving client success, strategic growth, and executive-level partnerships across a portfolio of leading Beverage Alcohol supplier clients. This role serves as a trusted advisor to some of the industry's most recognizable brands, helping clients navigate an evolving marketplace through innovative marketing, commerce, loyalty, and customer engagement solutions.
Working closely with the Client Engagement team, this leader is accountable for the overall client relationship, portfolio growth, and long-term partnership strategy. They bring together cross-functional agency leaders and subject matter experts to deliver integrated solutions that expand Ansira's footprint while influencing client strategy through industry expertise, innovation, and thought leadership.
Success in this role requires deep Beverage Alcohol industry knowledge, demonstrated experience partnering directly with suppliers, exceptional leadership, consultative selling skills, and a proven track record of growing enterprise client relationships. This individual must be comfortable managing multiple high-profile client partnerships while helping shape Ansira's continued leadership within the Beverage Alcohol industry.
What You Will Do
- Serve as the executive relationship owner for a portfolio of Beverage Alcohol supplier clients, acting as a strategic partner and trusted advisor.
- Accountable for managing a client portfolio generating $8M–$10M in annual revenue.
- Own the financial health, profitability, and long-term growth strategy across assigned accounts.
- Achieve revenue and margin goals while leading forecasting, scoping, billing, and revenue recognition discussions with leadership.
- Identify, develop, pitch, and close new growth opportunities that expand existing partnerships and increase revenue.
- Leverage deep knowledge of the Beverage Alcohol industry—including supplier organizations, distributor relationships, retailer dynamics, consumer engagement, trade marketing, and regulatory considerations—to deliver strategic recommendations and innovative solutions.
- Maintain a strong understanding of each client's business objectives, competitive landscape, and market trends, ensuring Ansira's solutions directly support business outcomes.
- Partner across agency disciplines—including strategy, creative, media, technology, loyalty, CRM, commerce, and analytics—to build integrated client solutions.
- Ensure teams understand client goals and participate in internal and external strategic planning, ideation, and innovation sessions.
- Build, mentor, and develop a high-performing Client Partnership team while fostering collaboration, accountability, and professional growth.
- Drive succession planning and cross-training across the team.
- Demonstrate expertise in digital transformation across commerce, content, CRM/CXM, campaign management, data, and technology platforms, helping clients modernize their marketing ecosystems.
- Think strategically and proactively identify opportunities that accelerate client growth and deepen executive relationships.
- Share accountability with Client Engagement leadership for overall client satisfaction, retention, and Net Promoter Score (NPS).
- Partner with Client Engagement leadership to proactively identify risks, resolve escalations, and maintain strong client confidence.
- Lead storytelling for executive presentations, business reviews, growth strategies, and new business opportunities.
- Manage monthly billing processes, communicate budget variances, and oversee accounts receivable for assigned clients.
Background & Experience
- Bachelor's degree in Marketing, Business, Communications, or a related field; advanced degree preferred.
- 8+ years of progressive client partnership, account leadership, or client services experience.
- Required experience working with Beverage Alcohol suppliers in an agency, consulting, marketing services, commerce, loyalty, or related environment.
- Strong understanding of the Beverage Alcohol industry, including supplier organizations, three-tier distribution, trade marketing, retail activation, and customer engagement strategies.
- Experience managing and mentoring high-performing client-facing teams.
- Demonstrated success leading enterprise client relationships and influencing executive stakeholders.
- Proven ability to grow existing accounts while identifying and converting new business opportunities.
- Strong consultative selling skills with experience selling complex marketing, technology, data, or digital transformation solutions.
- Experience leading both delivery and business development for digital transformation initiatives, including commerce, content, CRM/CXM, CDP, loyalty, campaign management, or marketing technology platforms.
- Recognized as a thought leader who can confidently engage senior client executives and provide strategic industry insights.
- Exceptional executive presence, presentation, and storytelling abilities.
- Strong organizational, financial, and operational management skills with the ability to manage multiple priorities simultaneously.
- Highly adaptable, solutions-oriented, and comfortable operating in a fast-paced, evolving environment.
- Embodies Ansira's values: Customer Fanatic, Re-imaginer, Relentless Mover, and Community Champion.
Additional Preferred Qualifications
- Experience partnering with large national or global Beverage Alcohol suppliers.
- Familiarity with supplier-to-distributor-to-retailer business models and go-to-market strategies.
- Experience supporting omnichannel marketing, loyalty, shopper marketing, retail media, or digital commerce initiatives within the Beverage Alcohol industry.
- Existing executive relationships within the Beverage Alcohol supplier ecosystem are highly desirable.
