Marketing Manager/ Sr Strategist # 26-17522

• Client is looking for a Senior Strategist (Contractor) to join our Performance Marketing Lifecycle team and help build and execute multi-channel campaigns that drive customer expansion, demand generation, and revenue growth across Client’s portfolio.
• You'll play a strategic and hands-on role shaping lifecycle and demand generation programs already in motion, while helping the team maintain continuity across high-priority work. This role is ideal for someone who can ramp quickly, work independently, and confidently partner across functions to keep programs moving and improving.
• You'll work closely with product marketing, data science, audience strategy, paid media, operations, and sales teams — giving you exposure to how a world-class growth engine operates, while owning meaningful campaign strategy and execution from day one.

• Bring a customer-centric lens to lifecycle and demand generation strategy – shaping audience segmentation, messaging architecture, timing, and channel orchestration to deliver cohesive experiences that drive measurable performance and revenue outcomes
• Thrive as the strategic lead for your programs – setting direction, aligning cross-functional partners, and partnering with a campaign manager to drive execution while maintaining ownership of outcomes
• Love data and insights and partnering closely with the Data Science team on the experimentation roadmap and analysis, analyzing funnel performance, and translating learnings into stronger campaign strategy
• Enjoy turning performance data into clear program-level insights, MBRs, presentations, and stakeholder-ready narratives that connect campaign learnings to business impact
• Have a growth mindset and are eager to solve the problem at hand, apply the solution systematically to scale, and influence stakeholders

• 7+ years of experience in lifecycle marketing, performance marketing, campaign strategy, demand generation, or a closely related B2B growth marketing role
• Proven track record of building successful lifecycle marketing campaigns that drive customer growth, expansion, pipeline, or revenue outcomes
• Demonstrated ability to manage and influence cross-functional stakeholders, aligning priorities to drive program outcomes
• Solid experience with marketing automation and CRM platforms (e.g., Marketo, SFMC, HubSpot, SFDC)
• Solid experience with campaign management across channels (e.g. Email, Paid Advertising, Content Syndication, In-Product Messaging, Webinar, Events etc.)
• Able to navigate nuanced audience segments, partner with audience-building teams to clarify targeting, and carry learnings into future campaigns
• Comfortable working with data to inform decisions — we are looking for someone who is able to set hypotheses to inform campaign design, draw conclusions and insights from the latest performance trends, and recommend clear next steps
• Strong attention to detail and ability to manage programs, multiple channels, budgets, and stakeholders simultaneously

• They should be familiar with CRM/Salesforce (SFDC), and the concepts of lead routing and scoring, campaign attribution and pipeline reporting.
• 7+ years of experience in lifecycle marketing, performance marketing, campaign strategy, demand generation, or a closely related B2B growth marketing role.
• They should be familiar with launching campaigns across multiple channels, e.g. email, paid, content syndication, in-product messaging, events etc.
• Some familiarity with audience/data platforms - we use ActionIQ, but they should at least be familiar with similar CDPs for segmentation and audience building.
• They should be comfortable with analytics and reporting to build out monthly/quarterly business reviews.
• They should be familiar with experimentation design, e.g. setting hypotheses, structuring different kinds of tests, and interpreting results with Data Science.
• Experience with campaign management required.

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