Senior Manager, Marketing Campaigns

What does a Senior Manager, Marketing Campaigns at CoderPad do?

Own the campaigns that drive the quarter. You'll develop the narrative and creative direction that our demand gen and events programs get built around, so every campaign has a real story behind it instead of generic messaging. Manage, share, align everyone to the campaign calendar that drives content themes for all channels.

Write and build the assets that differentiate us. Take CoderPad's positioning and turn it into thought leadership, campaign content, educational assets and bottom of funnel offers that customers and prospects actually want to consume, you're hands-on in the writing and building, not just setting direction for someone else to execute.

Run our awareness channels. Organic social, podcasts, PR, and influencer/partnership content are yours to build and grow, with the goal of expanding how many of the right people know who CoderPad is, how many accounts are warm, and prepping audiences for demand. 

Set the brand bar everyone else builds from. Tone, voice, and visual consistency across every asset the company puts out — you're the reference point when someone asks "does this sound like us?"

Partner closely with Demand Generation, Events, and Product Marketing. You won't run their channels, but your work is the raw material theirs runs on, from thought leadership to compelling bottom of funnel offers that really convert, and for sales enablement content specifically, you're a partner and reviewer alongside Product Marketing to make sure it holds together with everything else CoderPad is saying.

As the global leader in the technical interview space (4,000+ customers in 165+ countries) it is our goal as a Marketing team to drive awareness and demand for our technical hiring platform and support our GTM teams. 

This role reports to VP, Marketing. 

This role is located in North America and works on eastern time.

You're consistently shipping full-funnel campaigns, at minimum 3 per quarter, not fragmented one-off assets

Every campaign is built to be trackable from the start, so performance can actually be attributed rather than assumed

Testing and optimization are a habit, not an afterthought — you revisit what shipped and adjust based on what you find

CoderPad has a consistent, recognizable point of view in a crowded technical hiring category

Content output is a genuine asset for Demand Gen, Events, and Sales — not a bottleneck

Brand awareness and share of voice improve against competitors 

You've built a content engine that doesn't depend on last-minute scrambles for every campaign

5-8+ years in B2B SaaS marketing

A track record of building successful, full-funnel campaigns

Sharp, plain writing instincts - you can spot corporate or AI-sounding copy and fix it

A strong point of view on what's good -  you can look at two competent pieces of content and say which one actually works, and why

Experience operating as a senior individual contributor

Backbone paired with coachability - you push back when you think Demand Gen (or your manager) has it wrong, but you take direct feedback without getting defensive and move fast on it

Comfort owning measurement of messages and formats, you care, and know, which narrative, headline, or format is actually landing and what you need to adjust.

CoderPad is on a mission to fix the technical interview process. We serve over 3,800 customers and have hosted more than 4 million technical interviews in 90+ programming languages since our launch in 2013.

Through its simplicity, speed and accuracy, CoderPad has become a leading interview platform for hiring teams that need a reliable solution to better evaluate technical candidates – and more fairly! It works like an IDE to emulate real-world scenarios and is easily personalized to specific team needs, ensuring a positive experience for both candidate and interviewer alike. That’s why top companies around the world, like Spotify, LinkedIn, and Lyft rely on CoderPad to help them prioritize quality talent and scale their hiring efforts.

We are a geographically distributed company. We entrust every team member – personally and professionally. If you enjoy working with a diverse group that truly values team collaboration, we are interested in hearing from you.

While these benefits are specific for full-time US-based employees, qualified candidates from other countries may be considered at CoderPad. All of the benefits below may not apply depending on an employee's country of residence and employment type, though appropriate compensation and benefits will still be offered. 

* Meaningful work with high impact for a well-loved product

* Competitive, market-rate salaries

* Stock options with a 4-year vesting schedule

* Medical, dental, and vision insurance (90% covered for employees and dependents)

* Flexible Spending Account (FSA)

* 401K with profit sharing

* Unlimited paid time off with an expectation of taking 3 weeks annually in addition to 20 company holidays

* Remote-friendly environment with monthly WFH stipend

* Parental leave (primary: 16 weeks; secondary: 12 weeks)

* Short- and long-term disability and life insurance coverage

* Choice of laptop computer

* Internal mobility and growth opportunities

And more…

Research has shown that women and people of color are less likely than others to apply for a role if they do not meet 100% of the qualifications. Please know that we would still love to hear from you even if you feel you only are a 75% match. We promote a diverse and inclusive culture at CoderPad.