Organic Growth Lead (Portugal, Remote)

🧩 About Alts

Alts Digital is a fast-growing, bootstrapped group that builds digital ventures shaping how people engage with information, make decisions, and create value online. We specialize in guiding users to the best services for their needs, driving customer acquisition for leading brands in the iGaming and Fintech sectors.

Based in Portugal and operating as a remote-first company, our diverse team of 50+ members from + 10 countries serves thousands of customers worldwide. As founders, designers, adventurers, coders, parents, and animal lovers, we move fast, think ambitiously, and are passionate about building products that make an impact. We're excited to welcome a new Organic Growth Lead to join our Loans unit. 🚀

💻 About the role

As Organic Growth Lead, you will drive organic growth for our Loans unit, from SERP research to on-page implementation. We run four websites in the Portuguese credit space, all with traction and significant room to grow. Our content is largely already built; the challenge now is to optimize, refresh, and win SERPs, not produce in volume.

This isn't about growing traffic for its own sake. It's about growing the right traffic, on the articles that drive real business value, where every position won converts into a lead or a customer.

You will be a Lead with hands on the page. No direct reports. Strategy, prioritization, and implementation are yours, end-to-end. You can count on freelancers when content production needs to scale, and on our design and tech teams when a fix needs more than just SEO. You'll work closely with Product, Paid, and Tech, plus an external PR/Outreach freelancer/agency.

In general, this role means:

• Owning the Organic strategy for our websites, end-to-end, from SERP research to on-page implementation.

• Prioritizing where to invest based on revenue impact, not just traffic potential.

• Designing workflows that combine you, freelancers, and AI for content optimization.

• Making bold calls when you have data, and implementing them yourself when speed matters.

If you're looking for a role focused mostly on editorial writing, this isn't it.

If you want to build a smart content management machine, where you design the right way to simplify the work instead of manually sweeping data every month, then this is your place.

👩‍💻 What You'll Be Doing

• Investigate SERPs and prioritize commercial-intent content: the articles that drive leads, not just impressions or rankings.

• Update existing content with hands on the editor: refresh, expansion, intent match, on-page optimization.

• Ensure content across our websites is correct, up-to-date, and performing — especially in finance and credit topics.

• Take authorship when it makes editorial sense; brief and manage freelancers when scaling.

• Use AI as an extension of yourself. We provide whatever subscriptions you need (Claude including Cowork, ChatGPT, you name it).

• Measure what matters (traffic, positions, CTR, conversions), iterate with data, and collaborate with Paid, Tech, and the PR/Outreach freelancer.