Marketing Automation & Lifecycle Marketing Manager

Marketing Automation & Lifecycle Marketing Manager

About the Company

Traliant is the expert HR compliance partner that helps reduce people-related risk by reinforcing better employee behavior and ensuring HR compliance. Trusted by more than 14,000 organizations worldwide, Traliant uniquely provides engaging, entertainment-quality content that builds proficiency and is complemented by Traliant’s legal expertise and always-on risk mitigation, with flexible, right-sized solutions for companies of all sizes and industries.

Its solutions include award-winning compliance training, microlearning, policy and handbook services, analytics and continuous learning experiences designed to support always-on HR compliance to mitigate risk. Backed by PSG and recognized on Inc.’s 5000 Fastest-Growing Private Companies list for five consecutive years, Traliant continues to shape the future of HR compliance and workforce readiness.

About the Role

We're looking for a Marketing Automation & Lifecycle Marketing Manager to own the execution, optimization, and evolution of our lifecycle marketing and marketing automation programs. You’ll help shape how prospects and customers engage with our brand across the buyer journey through personalized, data-driven campaigns powered by HubSpot. 

This role is ideal for someone who enjoys combining marketing technology, customer insights, experimentation, and AI to create scalable programs that drive engagement, pipeline and revenue. 

You'll play a critical role in our migration from Salesforce Pardot to HubSpot Marketing Hub while helping establish best practices for lifecycle marketing, campaign automation, lead nurturing and AI-enabled marketing operations. 

This is an exciting opportunity to join our team during a major marketing technology transformation and help build the foundation for our future marketing automation strategy.

What You'll Do

Email Marketing & Lifecycle Programs

• Build, launch, and optimize email campaigns, nurture programs, newsletters, webinar promotions, and event communications. 

• Create, edit, and refine email copy that aligns with our brand voice and campaign objectives. 

• Manage the end-to-end email production process, including audience selection, QA, scheduling, deployment, and performance reporting.

• Monitor email deliverability, inbox placement, and compliance with email marketing best practices to maximize engagement and campaign success.

• Manage email production from concept through QA, deployment, and reporting. 

• Ensure email deliverability and adherence to email marketing best practices. 

• Optimize automated lifecycle programs that engage prospects and customers throughout the buyer journey, from lead nurture through customer retention and expansion.

• Design audience segmentation and personalization strategies to deliver relevant content based on prospect behavior, demographics, and lifecycle stage.

• Build nurture programs that support lead conversion, onboarding, customer engagement, and renewal initiatives.

• Analyze lifecycle program performance and continuously improve workflows, content, and customer journeys through A/B testing, reporting, and data-driven optimization.

Marketing Automation

• Build and maintain automated workflows, lead nurture programs, forms, landing pages, lead scoring models, and campaign assets within HubSpot. 

• Help lead our migration from Salesforce Pardot to HubSpot Marketing Hub, including campaign recreation, testing, optimization, documentation, and QA. 

• Partner with Marketing Operations to improve lifecycle automation, lead routing, and campaign attribution. 

• Maintain marketing database health and ensure campaign data integrity. 

• Troubleshoot automation issues and proactively recommend process improvements. 

• Support Salesforce and HubSpot integrations to ensure accurate lead flow and reporting. 

Optimization & Innovation

• Develop and execute ongoing A/B tests across: 

             • Subject lines 

             • Email copy 

             • Calls-to-action 

             • Send times 

             • Audience segmentation 

             • Landing pages 

• Analyze campaign performance and recommend optimizations that improve engagement, conversion rates, and pipeline contribution. 

• Leverage AI-assisted marketing tools to accelerate content creation, improve campaign quality, streamline workflows, and uncover performance insights while maintaining brand consistency and accuracy. 

• Stay current on emerging trends in marketing automation, lifecycle marketing, and AI to continuously improve campaign performance and operational efficiency.

• Ensure responsible use of AI by validating outputs for accuracy, brand standards, compliance, and data privacy

Cross-Functional Collaboration

• Partner closely with Demand Generation, Product Marketing, Sales, Customer Teams, and Marketing Operations to execute integrated marketing campaigns. 

• Work with Marketing Ops and Revenue Operations to ensure marketing-generated leads flow properly through Salesforce. 

• Coordinate campaign timelines and project management using Asana. 

• Support website conversion initiatives and conversational marketing programs through Qualified. 

Reporting & Analytics

• Monitor lifecycle funnel performance and identify opportunities to improve conversion across each stage

• Present campaign insights and recommendations to marketing leadership 

• Partner with Revenue Operations to improve attribution and reporting accuracy

Required Qualifications

• 3 + years of experience in marketing automation, lifecycle marketing, email marketing, or demand generation. 

• Hands-on experience with HubSpot Marketing Hub 

• Experience building email campaigns, workflows, forms, landing pages, and segmentation within HubSpot. 

• Experience working with Salesforce CRM. 

• Strong understanding of email marketing best practices, deliverability, and campaign optimization. 

• Experience designing and executing A/B testing strategies. 

• Excellent writing, editing, and proofreading skills. 

• Strong analytical skills with the ability to interpret campaign data and make data-driven recommendations. 

• Exceptional attention to detail and commitment to campaign quality assurance. 

• Demonstrated ability to integrate AI tools into day-to-day marketing operations to improve productivity, campaign quality, documentation, and decision making

Preferred Qualifications

• Experience with Salesforce Pardot. 

• Experience participating in or leading a marketing automation platform migration. 

• Familiarity with Qualified conversational marketing. 

• Experience using project management platforms such as Asana. 

• Basic HTML/CSS knowledge for email editing. 

• Experience managing marketing automation programs in B2B SaaS or enterprise marketing. 

• Strong understanding of CRM architecture and marketing to sales handoff process

• HubSpot Marketing Hub Certification 

• Experience leveraging AI-assisted marketing tools (such as HubSpot AI, ChatGPT, Claude, or similar platforms) to improve campaign creation, content development, personalization, workflow efficiency, and reporting. 

Tools You'll Use

• HubSpot Marketing Hub (Required) 

• Salesforce CRM 

• Pardot (legacy) 

• Qualified 

• Asana 

• Microsoft Office

• AI productivity and content tools (HubSpot AI, ChatGPT, Claude, and similar technologies) 

What Success Looks Like

In your first year, you'll:

• Successfully lead the marketing team’s transition from Pardot to HubSpot Marketing Hub with minimal business disruption . 

• Build and launch scalable nurture and lifecycle marketing programs that drive measurable engagement and pipeline. 

• Improve campaign performance through thoughtful segmentation, personalization, and continuous A/B testing. 

• Leverage AI to increase the speed and quality of campaign creation while maintaining a strong brand voice. 

• Ensure marketing campaigns are executed accurately, on time, and with high data integrity. 

• Become the internal subject matter expert for HubSpot, email marketing, lifecycle automation, and marketing best practices. 

Traliant is an equal opportunity employer committed to diversity and inclusion.

Qualified individuals who bring diverse perspectives to the workplace are especially encouraged to apply. We are committed to a work environment that supports, inspires, and respects all individuals regardless of age, ethnic or national origin, political affiliation, religion, sex, sexual orientation, gender identity, disability, marital status, citizenship, or any other protected characteristic. 

All locations offer coverage for medical, dental, vision, life insurance, disability insurance, paid parental leave, 401(k) plan, and employee assistance plan.  Benefits are subject to terms and conditions, which may include rules regarding eligibility, enrollment, waiting period, contribution, benefit limits, election changes, benefit exclusions, and others.

The application deadline for this position is 30 days after the July 15, 2026.

Washington Applicants Only: U.S. Employees will accrue 15 days of PTO for the first year of completed employment and eligible to receive 12 holidays annually.

This role offers an annual base salary range of $75,000 - $100,000. In addition, the position is eligible for an annual bonus.