Role overview

Qualifications

Significant B2B marketing experience in AI, data services, SaaS, enterprise technology, cloud, developer tools, or related field.
Experience marketing to technical or sophisticated enterprise buyers.
Strong experience in product marketing, positioning, messaging, content strategy, campaign execution, and sales enablement.
Proven ability to turn technical products, services, or capabilities into clear commercial messaging.

Responsibilities

Own the marketing strategy and execution plan for Our Client’s AI Data Services business.
Develop positioning and messaging for AI data, multilingual AI, speech/audio, expert review, data quality, and managed data services.
Translate complex technical capabilities into clear commercial value propositions for technical and executive buyers.
Lead research-led marketing initiatives, including insight reports, benchmark-style content, technical explainers, market perspectives, and thought leadership.

Key facts

Remote from: EMEA
Full time
Marketing Director
English

Hard skills

Product Marketing Content Strategy Campaign Management Data Intelligence Sales Enablement Positioning Strategy Know Your Customer Machine Learning Data Quality Integrated Reporting Storytelling

Other skills

Communication
Collaboration

About the company

Lion People Global

Staffing & Recruiting

Run by Experts, for Experts At Lion People Global we offer Growth Solutions for companies in the Translation and Localization, Lang-Tech, AI and Digital Marketing industries. We are helping business owners in their efforts toward organic (talent acquisition, executive search, and consultancy) and inorganic (M&A) growth, value creation, and exit strategies. We make the right connections At Lion People Global, we know it’s crucial for you to have access to the most talented employees, which is why we’ve become the only truly global experts at connecting highly skilled individuals with agencies and brands. We are experts in placing people because we always put them first. We provide an Intelligent Match The language services market today is driving a lot of strategic M&A transactions. We talk to business owners every day who are considering buying or selling, and we know the pace is picking up. At Lion People, we are vested in understanding the big picture and building solid business relationships, and we have gained deep insights into decision-maker perspectives and motivations. Therefore, we can offer an Intelligent Match service to our signed buyers and sellers. We offer a Seller Incubation program Not ready to sell yet? Take part in our Seller Incubation program! We offer support to company owners who are looking to exit, whether in the near future or later down the line. Types of support include personalised consultancy in the areas that you need (legal advice, financial advice, growth strategy consultancy), or investing in key hires.

Company details

Company typeSME

IndustryStaffing & Recruiting

Company size11 - 50

Links

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Job description

This is a remote position.

Marketing Director (Americas and EMEA)

Remote

We are hiring a Marketing Director, AI Data Services to lead marketing strategy and execution for our growing Data Services.

This role will support our work across AI data, multilingual AI, speech and audio, expert review, data quality, model improvement workflows, and related technical services. The ideal candidate is a hands-on B2B marketing leader who can market complex services to technical and enterprise buyers, including AI teams, research teams, product leaders, data leaders, engineering stakeholders, and procurement teams.

The Marketing Director will define our positioning, build research-led marketing programs, create customer-facing materials, support sales and account growth, and strengthen Our Client’s credibility in the AI data market.

Responsibilities

Own the marketing strategy and execution plan for Our Client’s AI Data Services business.
Develop positioning and messaging for AI data, multilingual AI, speech/audio, expert review, data quality, and managed data services.
Translate complex technical capabilities into clear commercial value propositions for technical and executive buyers.
Build marketing assets for technical audiences, including AI researchers, ML teams, data science teams, product teams, and engineering leaders.
Lead research-led marketing initiatives, including insight reports, benchmark-style content, technical explainers, market perspectives, and thought leadership.
Create and execute campaigns targeting priority customer segments and strategic accounts.
Develop high-quality content, including web pages, sales decks, one-pagers, case studies, white papers, email campaigns, LinkedIn content, webinars, and event materials.
Support account-based marketing and sales enablement for strategic AI and enterprise technology accounts.
Build customer proof points, case studies, success stories, and reusable narratives from active and completed customer work.
Own the AI Data Services website content strategy and improve how Our Client presents its capabilities online.
Partner closely with Sales, Solutions, Operations, and senior leadership to align marketing activity with commercial priorities.

Requirements

Qualifications

Education, skills, and experience

Significant B2B marketing experience in AI, data services, SaaS, enterprise technology, cloud, developer tools, technical services, localization technology, or a related field.
Experience marketing to technical or sophisticated enterprise buyers.
Strong experience in product marketing, positioning, messaging, content strategy, campaign execution, and sales enablement.
Proven ability to turn technical products, services, or capabilities into clear commercial messaging.
Experience owning both marketing strategy and hands-on execution.
Strong writing, communication, and storytelling skills.
Experience partnering with Sales, Solutions, Product, Operations, or senior leadership teams.
Commercial mindset with an understanding of how marketing supports pipeline, revenue, customer credibility, and account expansion.

Nice to have

Experience in AI, machine learning, AI data services, LLM workflows, speech/audio AI, multilingual AI, model improvement, expert review, or data quality.
Experience with research-led marketing, insight reports, benchmark-style content, technical content, or category-building campaigns.
Experience supporting account-based marketing or strategic enterprise sales motions.
Experience marketing to AI labs, technical buyers, data science teams, ML teams, or enterprise AI teams.
Experience building a marketing function in an early-stage or developing business unit.

Success in This Role

Clear and differentiated positioning for Our Client’s AI Data Services.
Stronger website, sales materials, proposals, and customer-facing content.
Research-led marketing assets that build credibility with technical buyers.
Campaigns that support target-account engagement and pipeline generation.
High-quality case studies, proof points, and thought leadership.
Better alignment between Marketing, Sales, Solutions, Operations, and business unit leadership.
A scalable marketing foundation that supports AI Data Services growth.