Role overview

Qualifications

Bachelor's degree in Marketing, Business, Communications, or a related field
1 to 3 years of experience in Performance Marketing, with hands-on experience in Meta (Facebook Instagram) Ads
Strong verbal and written communication skills
Good analytical and problem-solving skills

Responsibilities

Plan, create, and execute Meta (Facebook Instagram) advertising campaigns
Set up and manage advertising campaigns using Meta Ads Manager
Perform audience research, segmentation, and targeting for different campaigns
Assist in budget planning, allocation, and campaign optimization

Key facts

Remote from: Anywhere
Internships
Entry-level / graduate
Performance Marketing Manager
English

Hard skills

Google Ad Manager Marketing Performance Measurement And Management A/B Testing Budget Management Performance Metric Moodle Zoho Office Suite Industry Trend Analysis Client Services

Other skills

Microsoft Excel
Google Sheets
Analytical Skills
Problem Solving
Communication

About the company

MTAB Technology Center PVT LTD - MTC

E-Learning / EdTech

MTAB Technology Center Pvt Ltd (MTC) was established in 2011 to focus on skill development, training, upgradation and maintenance of Advanced Manufacturing Technologies like CNCs, Robotics, Mechatronics and Automation equipment in general, so as to upskill the Indian engineering student base as well as the workforce to be ready for Industry 4.0. MTC’s incorporation has been timely. India’s fast-paced growth and the focus on ‘Make in India’ has moved the spotlight firmly on Manufacturing as a sector. Today, as a pioneer in this field, MTC serves the upskilling and training needs of both academia and corporate India in the areas of advanced manufacturing technology such as CNC, Robotics, Automation, FMS/CIM, CAD/CAM and virtual reality software. MTC also serves many leading engineering and technical training institutions abroad, and includes both indigenous and imported systems in its curriculum. MTC adopts globally accepted and recognized training methodologies in tune with industry requirements. All course content is designed after much study and research and is based on contemporary technologies and inputs from industry experts. Content is constantly updated to suit emerging trends, and also customized to suit different needs.

Company details

IndustryE-Learning / EdTech

Company size11 - 50

Links

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Job description

This is a remote position.

This is a remote position.

We at Abhyaz (MTAB Technology Centre Pvt. Ltd.) are looking for a passionate and results-driven individual to join us as a Performance Marketing Specialist Intern.

Core Functional Responsibilities:

Plan, create, and execute Meta (Facebook & Instagram) advertising campaigns
Set up and manage advertising campaigns using Meta Ads Manager
Perform audience research, segmentation, and targeting for different campaigns
Assist in budget planning, allocation, and campaign optimization
Conduct A/B testing on ad creatives, audiences, and campaign strategies
Monitor campaign performance and analyze key metrics such as CTR, CPC, CPM, CPA, ROAS, and conversions
Optimize campaigns to improve lead quality and maximize return on investment (ROI)
Coordinate with the content and design teams to develop high-performing ad creatives
Prepare campaign performance reports and present actionable insights
Stay updated with Meta Ads platform features, advertising trends, and best practices

General Responsibilities:

Monitoring industry changes and digital marketing trends
Understand the products and services provided by the company
Maintaining healthy relations with clients and customers
Adhering to company policies, rules, and regulations

Hiring Process:

Steps	Process	Timeline
Step 1	Job Postings on our Career page	Friday
Step 2	Call for Registration and Enrollment	Friday
Step 3	Initiating Portfolio Submissions	Friday-Thursday
Step 4	Evaluation Process ends on Abhyaz platform	Friday
Step 5	Interview & Job Offer	Monday
Step 6	Onboard – Accept our Job Offer and onboard	Monday

Please note: Candidates are requested to fill out all the fields in the application form and not to use the Easy Apply option!

Do follow us on LinkedIn / Twitter / Facebook / Instagram

Requirements

Bachelor's degree in Marketing, Business, Communications, or a related field

1 to 3 years of experience in Performance Marketing, with hands-on experience in Meta (Facebook & Instagram) Ads

Strong verbal and written communication skills

Good analytical and problem-solving skills

Hands-on experience with Meta Ads Manager and campaign optimization

Knowledge of audience targeting, campaign objectives, budget management, and performance metrics (CTR, CPC, CPM, CPA, ROAS)

Experience in A/B testing and campaign performance analysis

Proficiency in MS Excel or Google Sheets for campaign reporting

Ability to interpret campaign data and provide actionable insights

Need adequate resources (Laptop/Desktop with a good Wi-Fi connection

Benefits

Learn On-Demand SaaS Tools: Gain hands-on experience with industry-standard tools like Moodle and Zoho One, enhancing your tech skills.
Out-of-the-Box Work: Engage in innovative projects that go beyond your primary job role, broadening your skill set.
Remote Opportunities: Enjoy the flexibility of working from anywhere, making it convenient to balance other commitments.
Diverse Project Experience: Work on internal projects as well as real client assignments, providing a well-rounded professional experience.
Online Portfolio Building: Develop a strong online portfolio showcasing your work, which can be invaluable for future job applications.
Flexible Timing: Benefit from flexible working hours, allowing you to manage your time effectively and maintain a healthy work-life balance.

Terms & Conditions apply.