Crown Worldwide Group is a privately owned, global logistics company founded in 1965 and headquartered in Hong Kong. We are an extraordinary and purposeful business committed to making it simpler to live, work and do business anywhere in the world, delivered through our broad portfolio of complementary brands. Together these enable us to; relocate people’s lives and possessions, help companies move teams to new locations near and far and help them manage their workspaces. We also transport, store and install precious art collections and keep company data and records safe, yet accessible.
We oversee a wide-ranging CSR program which supports local and global charities, actively champions employee wellbeing and continually seeks to reduce our environmental footprint. We are also proud of our diverse and inclusive culture. This provides all our employees with a sense of belonging which allows them to reach their full potential.
Discover Crown. www.crownworldwide.com
Digital Marketing Specialist Search & AI Strategy (Global
This role sits at the intersection of search, content, data and emerging technologies. Reporting to the Director of Digital, the Search & AI Strategy Specialist will be responsible for driving global organic growth and developing Crown’s use of AI across marketing and research.
This role requires a highly independent, commercially minded thinker with a strong interest in SEO and emerging technologies. The primary objective is to drive high-value leads—particularly for Crown’s B2B businesses—while identifying and exploiting new online growth opportunities across markets.
The successful candidate will combine hands-on execution with strategic thinking, evolving traditional SEO practices into scalable, AI-enabled approaches that improve performance, efficiency, and insight generation.
Key Responsibilities
Search Strategy & Performance
- Develop and execute global SEO strategies aligned to business objectives, with a focus on high-value B2B lead generation
- Conduct keyword and topic research to identify growth opportunities
- Monitor and optimise organic performance, including traffic, conversions and visibility
- Analyse competitor activity and identify gaps
Content Strategy & Optimisation
- Define and deliver content strategies that build topical authority and support commercial goals
- Optimise on-page content using best practices in E-E-A-T, structured content, and user intent alignment
- Collaborate with internal teams to improve content quality and performance at scale
- Ensure content is optimised for evolving search experiences, including AI-driven results
Technical SEO
- Identify and resolve technical barriers to crawling, indexing, and ranking
- Optimise site architecture, internal linking, and structured data implementation
- Monitor and improve site performance, including Core Web Vitals across device categories
- Work closely with development teams to implement technical enhancements
AI Strategy for Search & Content
- Define how AI is applied across SEO and content workflows to improve efficiency and output quality
- Establish best practices for AI usage aligned to brand, quality, and search guidelines
- Identify opportunities for AI to enhance content ideation, research, and optimisation
AI Tooling & Workflow Development
- Evaluate and implement AI tools and platforms to support marketing and research activities
- Develop scalable workflows, including automated content briefs, SERP analysis, and topic clustering
- Build and maintain prompt libraries, templates, and reusable frameworks
- Act as a key stakeholder in developing Crown’s AI-enabled marketing capability
AI-Driven Insights & Research
- Use AI to enhance market, competitor, and search insights at scale
- Apply advanced techniques (e.g. clustering, entity analysis) to uncover content opportunities
- Develop actionable insights that inform content strategy and business decisions
- Monitor how Crown and competitors are represented in AI-driven search environments
Professional Skills & Qualities
- Strong end-to-end SEO expertise (technical, content, strategy)
- High interest and capability in AI and emerging marketing technologies
- Independent, self-motivated, and comfortable working remotely
- Commercially focused with a clear understanding of lead generation
- Practical, hands-on, and delivery-oriented
- Analytical, with the ability to turn data into insight and action
- Clear and confident communicator, able to present ideas effectively
- Globally minded, with experience or comfort working across markets
- Collaborative and influential without direct authority
- Curious, adaptable, and continuously learning
What we offer
- Work in international environment supporting clients from all over APAC, work with colleagues from multiple countries on daily basis
- Work in a dynamic team with opportunities for growth
- Learning opportunities in the field of relocations, international logistics and mobility
- Work on new projects for an industry leader with over 50 years history
- Summary of benefits offered (health, life and personal accident insurances, birthday leave, 2 days volunteering leave, PTO's from 15 and up to 20days)
- Language courses, Well-being Program, Mentoring Program, Employee Referral Program
- Performance bonus
- Career development path
- CSR, ED&I, Work-life balance initiatives
Call to action
If all above mentioned sounds interesting and motivating for you (and you have a suitable profile) we are looking forward to receiving your updated CV and discussing your career!
Company Values
At Crown we pride ourselves with the quality we deliver and values we stand by.
- We are CARING about people and their experience
- Always DETERMINED to do our best and to always keep improving
- We are genuinely THERE when our customers and colleagues need us
- We encourage the SHARING of knowledge amongst each other
- We continuously remain OPEN-MINDED to stay innovative
Equal Employment Opportunity
Crown is an equal opportunities employer. We are committed to providing equal employment opportunities to all qualified individuals without regard to race, religion, gender, pregnancy, national origin, age, physical and mental disability, marital status, gender orientation, gender identity, military/veteran status, or any other characteristic protected by law. Crown welcomes applications from all suitably qualified candidates eligible to live and work in the designated geographical region. We are committed to diversity, and to employee well-being, engagement and development.
NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.
