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Marketing Manager: Thanks for Visiting

Role overview

Qualifications

  • Proven experience leading marketing strategy while remaining hands-on in execution.
  • Strong copywriting skills with demonstrated success creating compelling hooks and messaging.
  • Experience building and optimizing marketing funnels and email marketing systems.
  • Strong understanding of customer journey mapping, segmentation, and conversion optimization.

Responsibilities

  • Own and lead the company's marketing strategy across lead generation, email marketing, funnels, and conversion optimization.
  • Develop and continuously test high-performing marketing hooks, messaging, and copy that attracts the ideal customer.
  • Build, optimize, and own email segmentation, automation, and customer journeys.
  • Analyze marketing performance and proactively recommend improvements based on data and testing.

About the company

Serv Recruitment Agency logo

Serv Recruitment Agency

Staffing & Recruiting

Company details

Company typeSmall startup
IndustryStaffing & Recruiting

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Job description

Serv, a global executive recruitment partner, is hiring on behalf of our client, Thanks for Visiting, for a Marketing Manager.

Join the Team:

Thanks for Visiting helps women build successful short-term rental businesses through education, coaching, and proven systems. The team is passionate about helping their community achieve meaningful results while fostering a collaborative, high-performing culture. This is an exciting opportunity to make a significant impact by taking ownership of the company's marketing strategy, building scalable systems, and driving measurable business growth.

To learn more please visit: https://thanksforvisiting.com/...

Responsibilities:

If you are a marketing leader who thrives on building systems, testing new ideas, and creating measurable business impact, this is an opportunity to take ownership of a growing brand's marketing function. You will partner closely with leadership to strengthen lead generation, optimize customer journeys, improve conversion throughout the funnel, and lead external marketing partners while remaining hands-on in execution.

This role includes:

• Own and lead the company's marketing strategy across lead generation, email marketing, funnels, and conversion optimization.
• Develop and continuously test high-performing marketing hooks, messaging, and copy that attracts the ideal customer.
• Build, optimize, and own email segmentation, automation, and customer journeys.
• Analyze marketing performance and proactively recommend improvements based on data and testing.
• Lead and manage external marketing partners, including paid advertising, Instagram execution, website vendors, and other contractors.
• Partner closely with leadership on YouTube and podcast marketing initiatives while prioritizing performance marketing improvements.
• Optimize landing pages, sales pages, and funnel performance to improve conversion rates.
• Build scalable marketing systems and processes that support long-term growth.
• Stay current on marketing trends, consumer behavior, and emerging best practices while rapidly testing new ideas.
• Leverage AI responsibly to improve efficiency while ensuring all strategy, creativity, and final work reflects original human thinking.
• Roll up your sleeves and execute alongside the team rather than operating solely at a strategic level.
• Present recommendations, insights, and performance updates to leadership with confidence and ownership.

Qualifications

• Proven experience leading marketing strategy while remaining hands-on in execution.
• Strong copywriting skills with demonstrated success creating compelling hooks and messaging.
• Experience building and optimizing marketing funnels and email marketing systems.
• Strong understanding of customer journey mapping, segmentation, and conversion optimization.
• Experience managing external vendors, contractors, or agency partners.
• Comfortable operating in a fast-paced, entrepreneurial environment with changing priorities.
• Strong analytical mindset with a passion for experimentation and continuous improvement.
• Experience using AI tools to improve efficiency while maintaining originality and strategic thinking.
• Highly organized with strong project management and communication skills.
• Leadership experience or a desire to grow into a larger marketing leadership role.

Our Ideal Teammate Is Someone Who:

• Is hungry to build something meaningful and take pride in measurable before-and-after results.
• Thinks strategically while also enjoying hands-on execution.
• Loves testing ideas, learning quickly, and adapting to changing marketing trends.
• Takes ownership and continuously looks for opportunities to improve systems and performance.
• Is proactive and accountable.
• Communicates with clarity and confidence.
• Is highly organized and dependable.
• Embraces learning, feedback, and continuous growth.
• Enjoys collaborating with a close-knit, relationship-focused team.
• Looks forward to participating in team offsites and building strong connections with colleagues.

Compensation: 120K base
Location: Remote

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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