Customer Marketing Manager

As a Customer Marketing Manager owning the post-sale marketing motion, you will help customers get the full value of their investment in SentinelOne, connecting them to the capabilities and protection that meet them where they are as their environment and risk evolve, and partnering with Customer Success to ensure they renew and grow with confidence.

This is a high-visibility, high-impact role sitting at the intersection of Demand Generation and Customer Success, with meaningful influence over Net Revenue Retention (NRR). You’ll build campaigns and programs that support customers through their lifecycle, starting from adoption and value realization through renewal and expansion, working closely with Customer Success, Product Marketing, and Sales to ensure customers understand and can act on the protection they need at each stage.

This role sits within the Revenue Marketing organization under the Director of Demand Generation & Campaigns.

What Will You Do?

Primary responsibilities include: 

• Develop and execute campaigns and programs targeting current customers to drive awareness of additional products, tiers, and features
• Identify accounts that are ready for upsell or cross-sell based on where they are in their journey
• Partner with Product Marketing to translate product capability messaging into customer-relevant value narratives and own campaign performance metrics
• Collaborate with the Webinars & Virtual Events Lead on customer-segment programming
• Design lifecycle programs that reinforce customer value ahead of renewal windows, including digital, in-product, and email touchpoints
• Collaborate with Customer Success on playbooks that combine CS outreach with marketing-sourced content and campaigns
• Build a shared calendar of CS + Marketing touchpoints aligned to the customer lifecycle
• Track and report on customer marketing performance including influenced pipeline, renewal rates, NRR, and engagement metrics
• Maintain clean attribution in Salesforce and marketing automation platforms to accurately reflect customer campaign contribution
• Bring data-driven insights to weekly and monthly reporting cadences with Demand Gen leadership

What Skills and Knowledge Will You Bring?

Ideal candidates will have: 

• 5+ years of B2B marketing experience, with at least 2 years in customer marketing, lifecycle marketing, or a closely related function
• Demonstrated ability to develop and execute multi-channel campaigns targeting existing customers
• Experience working directly with Customer Success or Account Management teams
• Familiarity with marketing and CS tooling (e.g., Salesforce, Marketo, and/or Pendo)
• Strong written communication skills — you can translate complex product value into crisp, compelling customer messaging
• Comfortable with data: you can pull your own reports, interpret pipeline metrics, and speak fluently to campaign performance
• Marketing experience in the cybersecurity industry
• Familiarity with ABM strategies and tools (e.g., 6sense, Demandbase)
• Experience supporting renewal or expansion motions in a PLG or hybrid GTM model
• Exposure to NRR/GRR frameworks and how marketing influences post-sale revenue

Why SentinelOne?

AI is redefining how the world operates and rewriting the rules of security in real time, and SentinelOne was built for this moment. From day one, we architected an AI-native platform designed to operate at machine speed, not as an add-on to legacy systems but as the foundation itself. If you want to build where innovation and impact move together, this is that place.

We invest in our Sentinels with comprehensive, competitive benefits designed to support you and your family:

Equity & Rewards

• Restricted Stock Units (RSUs)
• Employee Stock Purchase Plan (ESPP)

Time Off & Wellbeing

• Flexible time off
• Paid company holidays and paid sick time
• Gender-neutral parental leave
• Grandparent leave

Insurance & Financial Security

• Medical, dental, and vision coverage
• 401(k) retirement plan with company match
• Life and disability insurance
• Health and dependent care FSA
• Voluntary benefits (hospital, accident, critical illness)
• Employee Assistance Program (EAP)
• ARAG pre-paid legal
• Nationwide pet insurance
• Cancer Care program
• Global business travel medical insurance

Work Perks & Flexibility

• Home office allowance
• Mobile phone reimbursement

Wellness & Lifestyle

• Wellness coach
• Wellness/gym reimbursement
• Fertility coverage
• Adoption & surrogacy reimbursement