Role overview

Qualifications

2-3+ years of hands-on experience managing paid search and YouTube campaigns
Strong understanding of modern search account structure, keyword strategy, bidding models, and performance optimization
Experience running performance-focused paid search ads for omnichannel consumer brands
Detail-oriented, highly organized, and comfortable operating in-platform daily

Responsibilities

Build, launch, and optimize campaigns across Google Ads, Microsoft Ads, YouTube, and other search platforms
Manage keyword strategy, bidding, budgets, audience layering, and campaign structure to drive efficient growth
Monitor performance and implement weekly optimizations
Collaborate with paid search lead, paid media generalists, and regional marketing stakeholders to ensure cohesive cross-channel strategy

Key facts

Remote from: United Kingdom
Full time
Mid-level (2-5 years)
English

Hard skills

Google Ads YouTube Channels Keyword Research Performance Improvement Bing Ads Bid Management Campaign Management Audience Segmentation Account Management Organizational Structure

Other skills

Detail Oriented
Collaboration

About the company

ŌURA

Wearables & Connected Devices

Oura is an award-winning and fast-growing startup that helps people track all stages of sleep and activity using the Oura Ring and connected app. By providing daily feedback and practical steps to inspire healthy lifestyles, we've helped hundreds of thousands of people improve their sleep, understand their bodies, and transform their health. We’re on a mission to empower every person to own their inner potential, and we’re seeking talented individuals to join us on our journey. JOIN THE OURA TEAM Oura is full of skilled experts and we’re known to share a good laugh every now and then. We always strive to learn more and dig deeper into our research and analytics, to stay engaged and creative in everything we do. We respect our partners, privacy and the scientific method. We are a multi-disciplinary team of over 100 experts in hardware engineering, software development, machine learning, bioscience, sleep, industrial and UX design, production, marketing and customer experience. Oura Health Ltd.’s HQ and major manufacturing facilities are located in Oulu, Finland. Other locations include Helsinki and San Francisco.

Company details

Company typeSME

IndustryWearables & Connected Devices

Company size201 - 500

Links

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Job description

Our mission at Oura is to empower every person to own their inner potential. Our award-winning products help our global community gain a deeper knowledge of their readiness, activity, and sleep quality by using their Oura Ring and its connected app. We've helped millions of people understand and improve their health by providing daily insights and practical steps to inspire healthy lifestyles.

Empowering the world starts with living our values and empowering our team. As a quickly growing company focused on helping people live healthier and happier lives, we ensure that our team members have what they need to do their best work — both in and out of the office.

ŌURA is seeking a detail-oriented and performance-driven Paid Search Specialist to support the execution and optimization of our global paid search programs. This role is highly executional, focused on campaign setup, optimization, testing, and performance analysis across Google Ads, YouTube, and related platforms.

You’ll work closely with Paid Media leadership, channel leads, analytics, and agency partners to ensure search programs are structured efficiently, optimized rigorously, and aligned to both performance goals and regional campaign priorities.

What You’ll Do

Paid Search & YouTube Execution

Build, launch, and optimize campaigns across Google Ads, Microsoft Ads, YouTube, and other search platforms.
Manage keyword strategy, bidding, budgets, audience layering, and campaign structure to drive efficient growth.
Monitor performance and implement weekly optimizations through bidding, SQR, keyword expansion and exclusion, negative keyword management, and ad strength improvements.

Testing & Optimization

Support structured testing across bidding strategies, audiences, creative variations, ad copy, and landing pages.
Analyze performance trends (CTR, CVR, CAC) to uncover optimization opportunities that support both channel performance and regional campaign objectives.
Translate complex platform changes (e.g. automation shifts, broad match, PMAX, AI Overview, Discovery) into clear testing roadmaps and actionable recommendations.

Technical & Platform Operations

Ensure accurate pixel tracking, event configuration, product feed hygiene, and UTM parameter implementation.
Maintain clean, scalable account architecture that supports market growth.
Support audience uploads, exclusions, and segmentation strategies.

Performance Reporting

Monitor and report on key metrics including CAC, CVR, engagement rates, and spend pacing.
Translate performance data into clear insights and recommendations for both media and regional stakeholders in weekly, monthly, and quarterly reporting.
Partner with analytics and channel leads to connect platform results with business outcomes through advanced measurement (e.g. Brand Lift Studies, MMM, Incrementality).

Cross-Functional Collaboration

Collaborate with paid search lead, paid media generalists, and regional marketing stakeholders to ensure cohesive cross-channel strategy.
Work closely with agency partners to ensure high-quality execution and optimization rigor.

What We’re Looking For

2-3+ years of hands-on experience managing paid search and YouTube campaigns.
Strong understanding of modern search account structure, keyword strategy, bidding models, and performance optimization.
Experience running performance-focused paid search ads for omnichannel consumer brands.
Comfort analyzing data and translating performance metrics into optimization actions.
Detail-oriented, highly organized, and comfortable operating in-platform daily.
Strong collaboration skills and ability to work in a fast-paced environment.

What Makes This Role Different

Deep hands-on expertise within paid search, with a focus on executional excellence and optimization rigor.
Highly hands-on and optimization-focused.
Critical to driving scalable customer acquisition through search platforms.
Embedded within a global paid media team focused on measurable growth across multiple regions.

Benefits:

At Oura, we care about you and your well-being. Everyone here at Oura has a ring of their own and we are continually looking to improve employee health and add to our benefits!

What we offer:

Competitive salary
An Oura Ring of your own + employee discounts for friends & family
Flexible working hours and remote working arrangements
Amazing culture of collaborative and passionate coworkers

If this sounds like the next step for you, please send us your application and CV as soon as possible, but latest on July 31st, 2026.

Oura is proud to be an equal opportunity workplace. We celebrate diversity and are committed to creating an inclusive environment for all employees. Individuals seeking employment at Oura are considered without regard to age, ancestry, color, gender (including pregnancy, childbirth, or related medical conditions), gender identity or expression, genetic information, marital status, medical condition, mental or physical disability, national origin, protected family care or medical leave status, race, religion (including beliefs and practices or the absence thereof), sexual orientation, military or veteran status, or any other characteristic protected by federal, state, or local laws. We will not tolerate discrimination or harassment based on any of these characteristics.

We will work to ensure individuals with disabilities are provided reasonable accommodation to participate in the interview process, to perform essential job functions, and to receive other benefits and privileges of employment.

Disclaimer: Beware of fake job offers!
We’ve been alerted to scammers posing as ŌURA recruiters, especially for remote roles. Please note:

Our jobs are listed only on the ŌURA Careers page and trusted job boards.
We will never ask for personal information like ID or payment for equipment upfront.
Official offers are sent through Docusign after a verbal offer, not via text or email.

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To all recruitment agencies: Oura does not accept agency resumes. Please do not forward resumes to our jobs alias, Oura employees, or any other organization's location. Oura is not responsible for any fees related to unsolicited resumes.