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Senior Tracking Specialist (m/w/d)

Role overview

Qualifications

  • End-to-End responsibility for tracking stack
  • Experience with GA4, Server-Side GTM, Amplitude
  • Ability to develop tracking governance
  • Technical knowledge to translate insights for stakeholders

Responsibilities

  • Manage tracking stack including audit and stabilization
  • Establish tracking governance and replace agency setup
  • Implement Amplitude for product analytics
  • Develop automated tracking monitoring for data quality

About the company

celebrate company logo

celebrate company

E-commerce & Online Marketplaces

We are different - we are celebrate! Celebrate company was founded in 2021 - out of our heart and origin kartenmacherei, which was born in 2010. The new celebrate group has companies such as kartenmacherei, faireparterie, celebrate Apps, celebrate digital printing, Atelier Rosemood and Mintkind. Today we are about 500 people from 24 nations and come together as one team at 5 locations across Europe. We are spread all over Germany from Munich to Hamburg and are now also represented in France. We develop and produce digital services and stationery products under one roof of the celebrate universe. OUR MISSION: We help people to turn their meaningful moments in life into wonderful memories - so they can share them, gift them or enjoy them over and over again. That's why we get up every day, why we create unique products and outstanding services. OUR UNIVERSE: KARTENMACHEREI: is the heart of celebrate and at the same time our root. Whether wedding invitation, holiday calendar or baby poster - kartenmacherei stands for loving design, high quality products and exceptional service. See also fairparterie (for our french customer). CELEBRATE APPS: celebrate photo and celebrate print are our photo cloud solutions that can be used to easily share images and transform them into high-quality print products CELEBRATE DIGITAL PRINTING: Our long-term printing partner has been part of the celebrate family since 2020. We have thus united the entire value chain under one roof. ATELIER ROSEMOOD: The French market leader Atelier Rosemood has been part of the celebrate universe since 2022. The French company has been conquering the birth card market with its own print shop in Nantes since 2010 MINTKIND: The love brand from Hamburg has been part of the celebrate group since 2022. Mintkind emerged in 2016 from the creative urge of the then pregnant founder, who wanted to capture the first magical year of her child's life with lovingly designed products.

Company details

IndustryE-commerce & Online Marketplaces
Company size501 - 1000

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Job description

Wir verwandeln bedeutende Momente in wunderschöne Erinnerungen.

celebrate ist eine Markengruppe mit der Mission in ganz Europa schöne Momente in bleibende Erinnerungen zu verwandeln: mit hochwertigen Papierwaren, Fotoprodukten und besonderen Geschenkartikeln.

Wir suchen eine:n Senior Tracking Specialist (m/w/d), die/der die End-to-End-Verantwortung für unsere Tracking-Infrastruktur übernimmt, das Vertrauen in unsere Daten wiederherstellt und eine Governance-Ebene aufbaut, die es unseren Teams ermöglicht, auf Basis eines verlässlichen Measurement Frameworks zu arbeiten. Du etablierst eine zentrale Tracking-Funktion innerhalb unserer Data Intelligence Unit und verbindest Data Analytics mit Marketing, Product und Portfolio. Die Rolle ist Remote-first innerhalb Deutschlands und reportet an unseren Head of Data.

Das jährliche Gehalt für diese Position liegt zwischen 69.800€ und 94.400€ (Senior).

Deine Rolle

  • End-to-End-Verantwortung für unseren Tracking-Stack über GA4, Server-Side GTM, Amplitude und Marketing-Tools hinweg, einschließlich Audit, Stabilisierung und Consent Gating

  • Aufbau einer Tracking Governance — Event-Definitionen, Naming Conventions, Tracking-Pläne und Change Logs — um das bisherige agenturgeführte Setup durch skalierbare interne Ownership zu ersetzen

  • Rollout und Enablement von Amplitude als Product-Analytics-Plattform, damit Teams verlässliche OKR-Metriken definieren und neue Features mit sauberem Tracking launchen können

  • Entwicklung eines automatisierten Tracking-Monitorings zur frühzeitigen Erkennung von Datenqualitätsproblemen und Ausfällen, inklusive Übersetzung technischer Erkenntnisse in klaren Business Impact für Stakeholder aus Marketing, Product und Engineering

Tech-Stack

  • GA4

  • Google Tag Manager (client-side & server-side)

  • Amplitude

  • Google Ads

  • Meta, TikTok, Pinterest (Ads tracking)

  • BigQuery

Deine Benefits

  • Wir schätzen Flexibilität: Flexible Remote-Arbeit, Teilzeitoptionen, moderne Hardware (Macbooks), kollaborative Büroflächen (Flex Desks)

  • Wir begrüßen New Work: Agile Arbeitsweise, Fair Pay, Kompetenz- und Führungsmodelle

  • Wir möchten, dass es dir gut geht: Nilo.health, Corporate Benefits, JobRad, Workations, Sabbaticals, 30 Tage bezahlter Urlaub sowie dein persönliches Benefit nach Wahl: Wellpass, Hansefit oder das DB-Jobticket

  • Wir wollen mit dir wachsen: Interne Weiterbildung, Coaching, regelmäßige Feedback- und Wachstumsprozesse, flexible externe Lernmöglichkeiten

  • Wir sind ein Team: Office-Frühstück und Lunch, (freiwillige) Events, Remote Team-Building, Office Dogs, und exklusive Family & Friends-Rabatte

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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